Digital Media Strategy and Planning Specialist

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

The Digital Media Strategy & Planning Specialist supports the development and execution of digital media campaigns on the Digital Marketing team. Key responsibilities include helping build multi-channel media plans, supporting campaign setup and QA, and coordinating with internal teams and channel partners in a fast-paced, results-oriented environment. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is detail-oriented, curious about data, and eager to grow into media strategy.

THE ROLE

Media Planning & Execution

• Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data
• Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination
• QA campaign launches to ensure accuracy and consistent execution across platforms
• Partner with media buyers to support campaign actualization, invoicing and reporting
• Upload third-party performance reports and support non-core reporting tasks

Project Management

• Maintain up-to-date campaign task tracking in Asana
• Coordinate and track key deadlines, live dates and creative delivery timelines
• Provide timely updates and assets to internal buying teams

Performance & Industry Knowledge

• Understand top-line media performance metrics and suggest optimizations
• Stay informed on media trends and platform developments relevant to our business

AI-Assisted Work & Critical Thinking

• Check AI and dashboard insights against platform data and tour context
• Explain in your own words what a metric means and why it moved
• Flag when AI output is missing context (e.g., on-sale timing, market nuance)

WHAT THIS PERSON WILL BRING

• Bachelor’s degree in Marketing, Business, or related subject
• 2+ years of experience in digital paid media (offline media a plus)
• Experience with at least one major media platform or tool, such as:
  • Ad Serving: Campaign Manager 360 (CM360)
  • Search: Google Ads, SA360
  • Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X
  • Programmatic: The Trade Desk, DV360
  • Project Management: Asana
• Foundational knowledge of media math and the digital media landscape
• Proficiency in Microsoft Excel, including formulas, pivot tables and lookups
• Strong accuracy and attention to detail
• Comfort using AI tools and dashboards, with the judgment to check outputs before sharing

• Ability to thrive in a fast-paced, high-volume environment
• Excellent verbal and written communication skills, including across teams
• Agency experience a plus
• A passion for digital, with an active interest in online advertising and industry trends

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$54,000.00 USD - $68,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.