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Justworks

Runs payroll and HR for small businesses

Senior Manager, Growth Marketing Automation & AI

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$166k - $214k /yr

About the Job

Requirements

  • At least 8 years of experience in growth operations, marketing operations, lifecycle marketing, revenue operations, or a related function, including experience leading teams or significant cross-functional initiatives.
  • Deep understanding of B2B marketing, demand generation, customer acquisition, lifecycle engagement, and marketing execution.
  • Demonstrated experience building and deploying AI-powered automation or intelligent workflows operating in production and delivering measurable business value.
  • A track record of redesigning processes and operating models to improve growth, execution speed, quality, or efficiency.
  • Strong technical fluency across CRM, marketing automation, customer data, and workflow orchestration platforms.
  • Familiarity with modern data architectures, including cloud data warehouses, composable CDPs, reverse ETL, APIs, and SQL.
  • Hands-on experience with AI and automation tools, including the ability to prototype solutions and work effectively with engineers.
  • Strong analytical judgment and experience translating performance insights into operational improvements.
  • Experience partnering across Marketing, Sales, Product, Engineering, Analytics, and other GTM functions.
  • Strong leadership and communication skills, with the ability to align stakeholders, establish priorities, and turn complex problems into practical solutions.
  • Comfort moving between strategy and execution, testing new approaches, and challenging traditional ways of working.

Responsibilities

  • Lead the evolution of demand operations, including enrichment, qualification, scoring, routing, segmentation, nurture, and re-engagement.
  • Design intelligent journeys across acquisition, digital shopping, sales-assisted conversion, onboarding, adoption, retention, and expansion.
  • Translate business strategies and customer signals into decisioning logic, triggers, personalized engagement, and next-best actions.
  • Identify gaps, friction, and inefficiencies across the prospect and customer journey and develop scalable solutions to address them.
  • Partner with business owners to ensure intelligent engagement connects to clear commercial and customer outcomes.
  • Serve as the accountable functional leader for Marketing Operations within the matrixed GTM Effectiveness organization, ensuring coherent strategy, prioritization, capability development, and delivery across the resources supporting Marketing.
  • Oversee reliable campaign activation across paid media, web, email, events, nurture, and customer engagement programs.
  • Build reusable workflows, templates, and automation that reduce the time and manual effort required to launch and manage campaigns.
  • Ensure effective audience management, campaign tracking, data capture, quality assurance, consent, and downstream follow-up.
  • Own Marketing's end-to-end functional architecture within the broader GTM architecture, connecting customer data, audience intelligence, activation platforms, lifecycle orchestration, campaign execution, and measurement.
  • Represent Marketing in company-wide GTM architecture decisions, partnering with GTM Engineering on shared infrastructure, technical standards, integrations, and implementation priorities.
  • Establish clear intake, prioritization, capacity planning, and operating standards so Marketing has visibility into commitments and delivery.
  • Identify opportunities to redesign marketing and lifecycle workflows using AI agents, automation, and new approaches to execution.
  • Lead the design, prototyping, and implementation of AI-powered capabilities in partnership with GTM Engineering and builder-operators.
  • Own Marketing's AI context layer, including the shared knowledge, customer context, and business rules that enable humans and agents to operate effectively.
  • Own the functional requirements and adoption of reusable Marketing AI agents and workflows, leveraging shared GTM Engineering infrastructure wherever possible.
  • Establish Marketing-specific governance standards for agent permissions, human approvals, brand consistency, customer data usage, monitoring, and quality, aligned with broader GTM technical and security standards.
  • Evaluate emerging technologies and recommend when to build, buy, or leverage existing platforms.
  • Continuously improve how the organization operates, increasing execution capacity without proportional increases in cost or complexity.
  • Partner with GTM Planning & Analytics to establish reliable data, tracking, and measurement across acquisition and lifecycle programs.
  • Ensure marketing systems capture the information needed to understand customer behavior, campaign effectiveness, and journey progression.
  • Identify opportunities to improve lead quality, conversion, engagement, and operational efficiency through better data and decisioning.
  • Build automated monitoring and exception detection to identify broken journeys, missed follow-up, and execution issues.
  • Establish clear measures of the business impact, adoption, and operational leverage of AI and automation investments.
  • Lead the Marketing Operations team, including hiring, coaching, performance management, and development of builder-operators with deep marketing domain expertise. Partner with Marketing leadership on talent selection, capability needs, and team development.
  • Partner closely with Marketing leadership to translate strategic priorities into an actionable capability roadmap.
  • Collaborate with Revenue Operations, Product, Customer Success, and Partnerships to connect customer journeys and operational workflows.
  • Work with GTM Engineering to define requirements, prioritize shared technical resources, and bring new capabilities into production.
  • Establish clear ownership, decision rights, and working agreements across functions.
  • Bring new ideas and emerging industry practices into Justworks, challenging existing approaches and building a culture of continuous improvement.

Desired Qualifications

  • Experience with AI agents, agentic workflows, and AI-assisted development tools such as Claude Code, Codex, or similar platforms.
  • Experience improving conversion, lead quality, customer engagement, or acquisition efficiency through growth automation.
  • Experience supporting a multi-product business with self-service, hybrid, and sales-assisted customer journeys.
  • Experience evolving a traditional Marketing Operations organization into a more technical, automated, and AI-native capability.
  • Experience balancing reliable day-to-day marketing delivery with longer-term technology and operating model transformation.

About the Company

Justworks

Runs payroll and HR for small businesses

Justworks runs payroll and HR software for small businesses, combining routine workforce administration with access to group health insurance. Its PEO service co-employs customer workers, taking on specified payroll, tax and benefits responsibilities while customers manage their teams. Businesses also buy payroll software separately, with tools for employee onboarding, timecards, paid time off, contractor and vendor payments, and storing employment documents. The platform connects to accounting software, and customers pay monthly subscriptions priced by employee count and selected plan. Justworks was founded in 2012 and is headquartered in New York City.

Company size
1,001-5,000
Company stage
Late Stage VC
Total funding
$159.8M
Headquarters
New York City, New York
Founded
2012

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