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Webranking

Independent Italian SEO and web marketing

Digital Advertising Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeCorreggio, Italy€24k - €32k /yr

About the Job

Requirements

  • Practical experience and proficiency using Google Ads, Meta Ads, and TikTok Ads.
  • Analytical aptitude and an interest in reading and interpreting data.
  • Good knowledge of Microsoft Office, particularly Microsoft Excel.
  • Good knowledge of English at a minimum B2 level.
  • A university degree or diploma in either technical or humanities disciplines.
  • Curiosity about the digital ecosystem, innovation, and new industry trends.
  • Interest in AI tools and in exploring and integrating them into daily work, including data analysis and advertising optimization.
  • Organizational autonomy, attention to detail, and an orientation toward achieving objectives.
  • Strong interpersonal skills and ability to work in a team.

Responsibilities

  • Set up, manage budgets for, and continuously optimize Search, Social Advertising, and Display campaigns, primarily using Google Ads and Meta Ads.
  • Monitor and analyze performance data, translating numerical key performance indicators into strategic decisions and recommendations for clients.
  • Collaborate with the Digital Advertising team and interact with clients to share results, roadmaps, and growth opportunities.
  • Develop and plan investment strategies for budgets across major digital channels.
  • Experiment with and regularly use artificial intelligence tools to optimize processes, data analysis, and advertising campaign creation and management.

Desired Qualifications

  • At least two years of experience in a media center or digital marketing agency.
  • Knowledge of Google Analytics.
  • Experience with other advertising platforms such as LinkedIn Ads, Microsoft Ads, Pinterest, and Snapchat, or with a bid management platform such as Search Ads 360.

About the Company

Webranking

Independent Italian SEO and web marketing

Webranking is an independent Italian agency that helps large international brands grow online by providing consulting and development in web marketing, focusing on Search and Display advertising, SEO, Web Analytics, and Conversion Optimization. It works by analyzing client goals and markets to tailor strategies across international markets, and it uses its Greenbox content publishing and eCommerce platform to publish content and manage online commerce. It differentiates itself through Google certifications, active involvement with IAB Europe and IAB Italy, a long history since 1998, and an in-house platform, setting it apart from competitors who rely only on services. Its goal is to help international brands reach more customers online and improve online performance across markets, driving growth through better visibility, engagement, and conversions.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Correggio, Italy
Founded
1998

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