V

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Director Software Engineering - Supply Chain

Full-TimePosted on 10/23/2026
No salary listed
Expert
Bachelor's, Master's
Farmers Branch, TX, USA
In PersonOnsite five days per week in Farmers Branch, Texas.
Engineering ManagementEngineering Leadership

About the job

Requirements
  • A bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline is required; an equivalent combination of education and relevant experience will also be considered.
  • At least 10 years of progressive software engineering experience, including demonstrated experience leading software engineering teams and delivering complex, business-critical technology solutions.
  • Demonstrated success leading software engineering organizations responsible for delivering complex, business-critical applications and technology solutions.
  • Experience developing and executing engineering roadmaps aligned with technology strategy, business priorities, and product objectives.
  • Ability to build, lead, develop, and retain high-performing software engineering teams while fostering accountability, collaboration, and continuous improvement.
  • Experience leading software delivery across multiple concurrent initiatives while balancing feature development, modernization, operational support, and technical debt reduction.
  • Strong understanding of modern software engineering practices, including cloud-native development, distributed systems, APIs, DevOps, continuous integration and continuous delivery, automated testing, observability, and software quality.
  • Experience partnering with Product Management, Architecture, Infrastructure, Security, Quality Engineering, and business stakeholders to deliver scalable, secure, and reliable technology solutions.
  • Ability to evaluate complex technical and organizational challenges, make sound decisions, and drive measurable engineering and business outcomes.
  • Ability to build and develop engineering teams through coaching, accountability, and a commitment to engineering excellence; foster collaboration, innovation, continuous improvement, and ownership; and align talent and resources with business and technology priorities.
  • Ability to translate technology strategy into engineering roadmaps, delivery plans, and measurable outcomes; balance software delivery, modernization, technical debt reduction, and operational stability; and drive disciplined execution across multiple teams.
  • Strong understanding of modern software engineering, cloud-native architectures, distributed systems, APIs, backend application development, and modern engineering practices.
  • Ability to partner with Architecture and Lead Software Engineers to guide technical direction, engineering standards, and modernization without assuming primary architectural ownership.
  • Ability to promote practices that improve scalability, maintainability, reliability, security, performance, and operational excellence.
  • Ability to build organizational capability through hiring, workforce planning, succession planning, performance management, and leadership development; lead organizations through growth and change; establish expectations and accountability; and develop future engineering leaders through coaching and mentorship.
  • Ability to build partnerships across Product Management, Architecture, Infrastructure, Security, Quality Engineering, Data, and business functions; balance priorities and build consensus; and communicate priorities, risks, tradeoffs, and organizational needs clearly.
  • Understanding of how software engineering supports enterprise applications, digital products, operational workflows, and customer experiences, and ability to evaluate decisions for business value, operational effectiveness, scalability, and sustainability.
  • Ability to identify opportunities to simplify engineering processes, improve organizational effectiveness, and strengthen software delivery capabilities.
  • Ability to communicate technical concepts, engineering priorities, and organizational direction effectively to engineers, business leaders, and executive stakeholders, and to build trust through transparency, sound judgment, and consistent decision-making.
Responsibilities
  • Develop, execute, and refine engineering strategy for assigned applications, services, and backend platforms in alignment with the broader platform vision and technology objectives.
  • Translate technology strategy into engineering roadmaps, organizational priorities, workforce plans, investment recommendations, and measurable delivery objectives.
  • Build, lead, and develop high-performing software engineering teams that deliver secure, scalable, and reliable software solutions.
  • Establish engineering operating models, governance, and performance expectations that improve accountability, execution, and organizational effectiveness.
  • Evaluate organizational capabilities, identify capacity needs, and implement plans to strengthen engineering performance and scalability.
  • Foster ownership, collaboration, continuous improvement, innovation, and engineering excellence across the organization.
  • Lead delivery of backend software solutions for enterprise applications, digital products, and shared platform capabilities.
  • Partner with Product Management to align engineering priorities with business objectives, product roadmaps, customer needs, and operational requirements.
  • Ensure teams deliver high-quality software through disciplined planning, execution, risk management, and delivery governance.
  • Balance feature development, platform modernization, technical debt reduction, and operational support to maximize long-term business value.
  • Monitor engineering delivery performance and implement improvements to predictability, quality, and delivery effectiveness.
  • Partner with Architecture and Lead Software Engineers on technology roadmaps for scalable, secure, and maintainable backend platforms.
  • Ensure adoption of enterprise architecture standards, engineering best practices, and modern software development methodologies.
  • Lead engineering efforts in cloud-native development, API-first design, distributed systems, automation, and platform modernization.
  • Improve engineering practices, development standards, and delivery methodologies to strengthen quality, maintainability, scalability, and operational performance.
  • Support modernization initiatives that simplify legacy systems, reduce technical debt, and strengthen long-term platform sustainability.
  • Promote software quality, automation, observability, security, resiliency, and operational discipline across engineering teams.
  • Drive adoption of continuous integration and delivery pipelines, automated testing, infrastructure automation, and modern DevOps practices.
  • Establish engineering quality standards through design reviews, code reviews, performance monitoring, and continuous improvement.
  • Lead operational readiness to strengthen production stability, incident response, root cause analysis, and service reliability.
  • Use engineering metrics and operational insights to improve software delivery, team effectiveness, and customer outcomes.
  • Recruit, develop, coach, and retain software engineering talent while fostering an inclusive, collaborative, growth-oriented culture.
  • Establish performance expectations and provide coaching, feedback, mentoring, and career development opportunities.
  • Develop Lead Software Engineers and future engineering leaders through succession planning and talent development.
  • Partner with Technology leadership on workforce planning, organizational design, and capability-building initiatives.
  • Promote knowledge sharing, technical learning, and continuous professional development across engineering teams.
  • Build partnerships across Product Management, Architecture, Infrastructure, Security, Quality Engineering, Data, and business functions to deliver integrated technology solutions.
  • Collaborate with business stakeholders to understand priorities, communicate engineering plans, and ensure solutions meet operational and customer needs.
  • Communicate engineering risks, dependencies, tradeoffs, and delivery impacts to influence cross-functional decisions.
  • Foster alignment across technical and business teams to improve execution, decision-making, and organizational effectiveness.
  • Represent Software Engineering in cross-functional planning, governance, and strategic initiatives.
  • Establish engineering roadmaps, delivery plans, and operational objectives aligned with departmental priorities and long-term technology strategy.
  • Ensure predictable execution through planning, prioritization, resource management, and delivery governance.
  • Balance immediate operational demands with long-term modernization investments to maximize engineering capacity and business value.
  • Drive measurable engineering outcomes through disciplined execution, operational excellence, and continuous performance improvement.
  • Evaluate emerging technologies, engineering methodologies, and development tools that improve organizational capability, software delivery, and long-term business performance.
  • Lead with an engineering-first mindset, balancing technical excellence, operational discipline, and business outcomes.
  • Translate technology strategy into engineering priorities, actionable plans, and measurable results.
  • Build and sustain high-performing engineering teams through coaching, accountability, collaboration, and continuous development.
  • Foster ownership, innovation, quality, and continuous improvement to empower engineers to solve business and technical challenges.
  • Partner across Product, Architecture, Infrastructure, Security, Quality Engineering, and business functions to deliver integrated technology solutions.
  • Champion modern software development practices, operational reliability, automation, and continuous learning.
  • Balance short-term delivery commitments with long-term modernization, scalability, and organizational capability building.
  • Make data-informed decisions to strengthen engineering performance, customer outcomes, and long-term business success.
  • Build trust through transparency, accountability, and consistent communication while leading teams through change and organizational growth.
Desired Qualifications
  • Master's degree in Computer Science, Engineering, Business Administration, or a related field.
  • Experience leading backend software engineering organizations supporting enterprise applications, digital commerce platforms, or other large-scale customer-facing technology environments.
  • Experience modernizing legacy applications and implementing cloud-native architectures, microservices, and API-first engineering practices.
  • Experience working in Agile product development environments with cross-functional Product and Engineering organizations.
  • Experience leading geographically distributed or remote engineering teams.
  • Experience supporting technology transformation initiatives involving platform modernization, engineering process improvement, or organizational capability building.
  • Experience with AWS or other modern cloud platforms and related engineering technologies.

About the company

Varsity Brands coordinates the school experience through three main areas: cheerleading camps, uniforms and apparel, and national cheerleading and student-sport competitions. Camps train cheer squads, uniforms are sold to schools, and competitions are organized and often televised, linking training, gear, and events. It differs from competitors by offering an integrated suite—training, equipment, apparel, and events—supported by its distribution network and educational publishing partners. The goal is to be the leading partner for student activity programs in schools, providing comprehensive services, gear, and events on a national scale.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$4.8B

Headquarters

Memphis, Tennessee

Founded

1974

Get referred to Varsity Brands

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Sports Endeavors brought Soccer.com and 800 employees into BSN SPORTS in April 2026.
  • Satish Mehta joined in February 2026 to modernize product, data, and security.
  • Patricof Co invested in March 2025, giving Varsity athlete-led marketing reach.

What critics are saying

  • The $82.5 million cheer antitrust settlement and conduct changes run through 2029.
  • KKR-backed leverage and 2026 acquisitions pressure cash flow if sales disappoint.
  • A second antitrust wave against cheer monopolization destroys Varsity Spirit’s core economics.

What makes Varsity Brands unique

  • Varsity Brands bundles uniforms, equipment, camps, competitions, and yearbooks across schools.
  • BSN SPORTS added Soccer.com and Lax.com on April 27, 2026.
  • Varsity Spirit locked Daytona Beach NCA and NDA championships through 2030.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Health Savings Account/Flexible Spending Account
  • Wellness Program
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Life Insurance
  • Disability Insurance
  • Paid Vacation
  • Paid Holidays
  • Company Equity
  • Employee Discounts

Growth & Insights and Company News

6 month growth

2%

1 year growth

50%

2 year growth

47%
Sportico
Apr 1st, 2026
KKR-Backed Varsity Brands to Buy Soccer.com and Lax.com

Varsity Brands is making its first acquisitions since its sale to KKR for $4.5 billion in 2024.

Dallas Next
Feb 17th, 2026
Varsity Brands Names Former Chewy Exec as Chief Technology & Product Officer

Varsity Brands Names former Chewy exec as Chief Technology & Product Officer. Satish Mehta will oversee Varsity Brands' product and technology strategies, building digital platforms, data-driven experiences, and secure systems. The Farmers Branch-based company was acquired for $4.75 billion in 2024 by ny-based KKR. Varsity Brands Chief Technology & Product Officer Satish Mehta [Photo: Varsity Brands] Farmers Branch-based Varsity Brands, a leading provider of team sport and spirit solutions through its divisions BSN SPORTS and Varsity Spirit, has appointed Satish Mehta to the newly created role of chief technology and product officer. The new role is a key one given the company's value and impact: In 2024, Varsity Brands was acquired by New York-based global investment firm KKR in a reported $4.75 billion deal. Mehta will oversee Varsity Brands' product and technology strategies, building digital platforms, data-driven experiences, and secure systems designed to grow with the enterprise, the company said. His teams will concentrate on delivering intuitive, high-impact products that simplify how teams, coaches, athletes, and employees utilize a wide range of technology-driven offerings. "Throughout his career, Satish has shown he knows how to build and scale category-defining platforms in complex, high-growth environments," CEO Adam Blumenfeld said in a statement. "As Varsity Brands enters its next phase of innovation, his ability to unite digital vision, technology execution, and business strategy will accelerate how we deliver smarter, more connected solutions for our current and future customers." Designing tech for fast growth. Mehta has spent more than 20 years leading large-scale technology, data, and digital transformation initiatives across global consumer and B2B organizations. Most recently, he served as chief technology officer at Chewy, where he helped build the company from a fast-growing startup into a multi-billion-dollar, industry-leading e-commerce platform. During his tenure, Mehta led an impactful transformation of Chewy's technology architecture, expanded engineering and data teams, and advanced capabilities across cloud, AI, cybersecurity, and enterprise systems, Varsity Brands said. Previously, Mehta held senior technology leadership roles at UnitedHealth Group, Staples, and Yahoo!, where he drove enterprise-wide data, analytics, and digital initiatives. He also brings public company board experience, having served on the board of directors of Express, Inc., where he supported technology strategy, governance, and organizational transformation. "I've seen firsthand the power of aligning technology with customer needs and Varsity Brands is at a very exciting inflection point as a company," Mehta said. "By building modern, connected platforms, we can elevate the experience for schools, athletes, and communities while creating a foundation for long-term innovation." "Adam, his leadership team, and the IT and innovation functions have built something special, and I'm excited to help shape what's next as the company continues to evolve and grow," Mehta added. Varsity Brands is a top platform for a comprehensive range of services and solutions across team and club sports, cheer, dance, performing arts, and yearbook. As a holistic services provider to athletic programs and schools, the company said it delivers highly customized uniforms, apparel, equipment, training, education, competitions, and more. Track Dallas-Fort Worth's business and innovation landscape with its curated news in your inbox Tuesday-Thursday. One quick signup, and you're done. R E A D N E X T. * Catalyst Brands Names New Wholesale Chief as Retail Strategy Evolves Michael Fernandez joins the Plano-based retail organization - formed in January through the mega-merger of JCPenney and SPARC Group - to lead commercial expansion and deepen brand partnerships across a portfolio that includes Aéropostale, Brooks Brothers, Nautica, Lucky Brand, and more. * Selerix Hires New Chief Technology Officer As CTO, Andrew Taylor will focus on helping advance McKinney-based Selerix's long-term strategy, support its continued growth and industry leadership, and facilitate the ongoing integrations of SyncStream Solutions and The Benefits eXpert, the company said. * SaaS Leader Joins Thryv as Chief Technology Officer Technology has been a driving force behind Thryv's evolution into a half-billion-dollar enterprise, and the company said that as it sets its sights on reaching the $1 billion milestone, the addition of Sean Wechter marks a strategic step forward. * Colossal Biosciences Names Australian De-Extinction Scientist as Its Chief Biology Officer Andrew Pask is known for his expertise in de-extinction science, developmental genetics, and conservation technologies. He leads the Thylacine Integrated Genomic Restoration Research Lab (TIGGR) at the University of Melbourne in Australia. * MedeAnalytics Appoints New Chief Product Officer Chris Lance will lead product vision, strategy, and execution for the Richardson-based enterprise healthcare performance company, which delivers AI-driven data, analytics, and SaaS solutions. Share via:

PR Newswire
Feb 10th, 2026
Varsity Brands names Satish Mehta as chief technology and product officer

Varsity Brands has appointed Satish Mehta as Chief Technology and Product Officer, a newly created role. Mehta will lead the company's product and technology strategy, focusing on digital platforms, data-driven experiences and scalable systems across the sports and spirit solutions provider. Mehta brings over 20 years of technology leadership experience. Most recently, he served as Chief Technology Officer at Chewy, where he helped scale the company into a multi-billion-dollar e-commerce platform. He previously held senior technology roles at UnitedHealth Group, Staples and Yahoo, and served on the board of Express, Inc. At Varsity Brands, Mehta will oversee teams developing technology solutions for coaches, athletes and schools. The company operates through its BSN SPORTS and Varsity Spirit divisions.

PR Newswire
Jun 16th, 2025
Daytona Beach Wins Bid To Host Nca Nda Collegiate Championship Through 2030

- Ocean Center and Daytona Beach Bandshell to Host Premier Collegiate Cheer and Dance Competition in the World -- April 8-11, 2026, Competition Marks 30th Year in Daytona Beach -DAYTONA BEACH, Fla., June 16, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a leader in cheerleading, dance team and band apparel, camps, competitions, and yearbooks – is pleased to announce two of its brands, National Cheerleaders Association (NCA) & National Dance Alliance (NDA) Collegiate Cheer and Dance Championship – the premier collegiate cheer and dance competition in the world – will continue to call Daytona Beach home through 2030.The 2025 championship attracted the nation's top college cheer and dance programs, with more than 470 teams competing in Daytona Beach utilizing 38 hotel partners throughout the area. The 2026 competition, which will be the 30th year held in Daytona Beach, is already scheduled for April 8-11 at the Daytona Beach Bandshell and the Ocean Center."We are thrilled that the NCA & NDA Collegiate Cheer and Dance Championship will continue to call Daytona Beach home through 2030," said Lori Campbell Baker, Executive Director for the Daytona Beach Area Convention & Visitors Bureau. "This event has become a beloved tradition for both the teams and our community, delivering unforgettable moments to the student-athletes such as hoisting the golden trophy in the Atlantic Ocean. Beyond the excitement and spirit, this event provides significant economic impact and positive national exposure that benefits our local businesses and hospitality partners. We're proud to continue this partnership with Varsity and we look forward to hosting this prestigious championship event for the next five years – and hopefully well beyond.""Daytona has been one of the most iconic and prestigious events on the NCA and NDA calendars for almost three decades and we are thrilled to continue to hold this event alongside such a great city and partner," said Bill Seely, President of Varsity Spirit. "We look forward to welcoming thousands of athletes again next April and building even more incredible moments and memories for our athletes in the years ahead.""Our partnership with NCA and NDA is more than just an annual event; it's part of the legacy of the Ocean Center," said Lynn Flanders, General Manager of the Ocean Center

PR Newswire
May 14th, 2025
Cheer And Dance Teams Celebrate The End Of Seasons At The Summit, The Dance Summit And D2 Summit Championships

MEMPHIS, Tenn., May 14, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbooks, is pleased to announce the successful conclusion of the 2025 Summit Championship and Dance Summit Championship held on May 1-4, 2025 in Orlando, FL, followed by the D2 Summit Championship held May 9-11, 2025, also in Orlando, FL.All Star cheerleading and dance teams traveled from around the globe to compete at The Summit, Dance Summit and D2 Summit Championships at the Walt Disney World® Resort. Between the three events, the championships collectively hosted over 45,000 athletes and coaches and more than 2,300 teams from 18 countries and over 78,000 spectators."For all star cheer and dance athletes around the world, The Summit Championships are the ultimate way to close out their season," said John Newby, Executive VP and General Manager of Varsity Spirit Events. "We are committed to providing a best-in-class experience for our customers, and this year's events truly delivered. The talent, dedication, and passion displayed by these athletes were nothing short of inspiring."Varsity All Star proudly continued its tradition of recognizing athletes who exemplify the #AllStarStrong values of teamwork, dedication, confidence, and leadership through The Varsity Pinnacle Award. This honor is presented to one standout athlete at each of the end-of-season events, including The Summit, The Dance Summit and The D2 Summit. This year, Varsity All Star was honored to present the 2025 Pinnacle Award to Stan Cottom, the first international and male award recipient, from Crush Cheer in Bletchley, United Kingdom at The Summit, Charlotte Schubert from Dollhouse Dance Factory in Sheboygan, Wisconsin at The Dance Summit, and Alexa Wilson from Ohio Valley All Stars in Parkersburg, West Virginia at The D2 Summit.Stan, Charlotte and Alexa have distinguished themselves as exceptional athletes, impactful leaders, and inspiring role models within their teams and gyms