Senior Market Insight Analyst

ABOUT THE ROLE

The role holder will provide insight and intelligence to support Marketing and other internal stakeholders across the University. The role is designed to help the University strategically position product portfolio and pricing within a competitive sector landscape. This role will also lead and coordinate the development of market and customer insights, identifying key opportunities across segmented audience groups and informing campaigns and interventions. The role will support the University in understanding its positioning relative to competitors and ensure we are prepared to leverage significant shifts in market dynamics, maintaining a strong competitive advantage in an evolving environment.

Further information is available in the job description.

ABOUT THE TEAM

You will be based within UK Marketing and Student Recruitment, working as part of a collaborative and fast-paced team that plays a central role in shaping Northumbria's positioning and growth in a competitive higher education sector. The team works closely with colleagues across Marketing, as well as with academic and professional services colleagues across the University's Faculties, to ensure decisions are grounded in robust insight and evidence.

Within Marketing we deliver a range of services including brand and campaign development, digital marketing, market and competitor insight, student recruitment and admissions, events and open days, and content and communications.

ABOUT YOU

To be successful in the role you will have: 

• Experience of market research or analysis – ideally gained within a market research or insight function, with a track record of planning and delivering research, insight or analysis projects.
• Strong data analysis skills – including experience analysing large datasets and creating dashboards or other engaging ways of presenting data, with proficiency in Excel (PowerBI experience desirable).
• Experience of quantitative research techniques, such as questionnaire design and survey analysis.
• Excellent communication skills – confident delivering engaging presentations as well as writing clear, compelling reports and analysis tailored to different audiences.
• A good understanding of the higher education sector, including awareness of the key trends, challenges and opportunities affecting the sector, along with knowledge of marketing, insight and research principles.
• Strong planning and stakeholder management skills – able to manage competing priorities and deadlines while building effective working relationships across the University.

Further information is available in the person specification. 

If you would like an informal discussion about the role, please contact Laura Jobling (UK Student Recruitment and Access Manager) [email protected]

To apply for this vacancy please click 'Apply Now'.  Your application should include a covering letter and a CV.  

ABOUT US

Join Northumbria University, a research-intensive institution unlocking potential and changing lives locally and globally. Named Times Higher Education's University of the Year in 2022 and Modern University of the Year in 2025, we rank top 25 in the UK for research power.  Discover more about us.

With over 37,000 students from 140+ countries, we offer world-leading research, award-winning partnerships, and an outstanding student experience. We empower our exceptional staff, promoting a positive work-life balance and offering great benefits, including excellent pension schemes, flexible working, generous holiday entitlement and more.

Our Northumbria Values, co-created by our team, define who we are: Academic Excellence, Innovation, Inclusivity, Collaboration, and Ambition. Our Behaviours shape our work culture: We listen and learn, support one another, respect everyone, trust each other, and are bold.  

Based in Newcastle upon Tyne and London, we are an on-campus organisation and offer flexible hours and location where the role allows. We pride ourselves on diversity and inclusivity, holding a Silver Athena Swan in recognition of our commitment to advancing gender equality, a bronze Race Equality Charter Award and we are a Disability Confident Leader.  We also hold the HR Excellence in Research award for implementing the concordat supporting the career Development of Researchers and are members of the Euraxess initiative to deliver information and support to professional researchers. The University has implemented a range of flexible working arrangements, and we are happy to explore candidate requirements as part of the recruitment process.

Apply now and join a community committed to transforming society and the economy. Explore "Our Exceptional People, Our Values and Behaviours" page to learn more about our commitments and see our Privacy Policy for further details.