Full-Time
Channel Manager
Posted on 10/7/2025
Generac
1,001-5,000 employees
Home and industrial backup power systems
Compensation Overview
$144.4k - $198.5k/yr
Santa Monica, CA, USA
In Person
Willing to travel domestically approximately 20% of the time.
 Business & Strategy (2) |
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- BS degree in Marketing, Business, or related field; Master of business administration (MBA) preferred
- 5+ years of business, product marketing, or consulting experience in residential solar industry
- Experience working in a cross-functional, Matrix, environment building strong partnerships
- Proven success in identifying regional markets and partners to target and working with Sales to build out each targeted region to meet company goals
- Experience creating actionable plans to meet strategic goals, evaluating the success of those plans, and making changes, as necessary
- Ability to make sound decisions that result in company growth
- Excellent verbal & written communication skills with the ability to communicate technical information to non-technical individuals
- Willing to travel domestically approximately 20% of the time
- Lead cross-functional go-to-market (GTM) and build-the-market (BTM) process resulting in plans and goals for assigned Sales territories, working closely with Product Management, Sales, and Channel Marketing
- Develop and maintain multi-year regional GTM strategies for all relevant Generac Clean Energy products, including energy storage, PV inverters, and load management solutions
- Develop product-oriented market operating models to identify high-potential market opportunities where Generac Clean Energy products are most competitive, and regularly update those models to ensure resources are focused on the best growth opportunities
- Work with Sales to define sales goals for each target market that takes into consideration local market intelligence, existing dealer strength, and new dealer targets
- Collaborate with Product Management and Channel Marketing to develop market-specific value propositions that supplement product-specific value propositions, and work with Marketing to develop sales collateral incorporating those value propositions
- Work with Sales and Channel Marketing on dealer acquisition strategies and programs to pursue target dealers in target markets, and advising Channel Marketing on broader dealer recruitment objectives
- Work with Consumer Marketing to develop advertising and lead-generation programs that build homeowner demand in target markets, and working with Sales to prioritize which dealers will receive leads
- Identify and pursue regional marketing partnerships that strengthen Generac Clean Energy’s competitive position in target markets, focused on accelerating sales growth in those markets and expanding into new markets
- Regularly publish channel dashboards tracking progress in developing target markets and dealers versus plan; and adjusting strategies and programs as necessary to maximize performance
- Work with Generac Policy team to track and incorporate new utility rate structures, clean energy incentives, and related programs into market operating models and channel strategies; and provide ongoing recommendations on policy priorities to benefit Generac Clean Energy sales
- Lead Sales-oriented competitive analysis, working with Product Management, to regularly update Sales team and provide value-added feedback to support future product development priorities
- Direct or indirect experience managing business or product profits & losses (P&L)
- Familiarity with renewable energy distribution channel, including how OEMs work with distributors to build markets
- Familiarity with state renewable portfolio standards, including programs implemented to support RPS targets
- Familiarity with how utilities and public utility commissions make decisions regarding residential renewable energy programs, incentives, etc.
Generac Power Systems provides backup power solutions for homes and businesses by selling generators and related equipment, including home standby units, portable generators, and industrial power products. Its systems automatically supply electricity during outages and can be monitored remotely, with maintenance services to keep them running. The company differentiates itself through a wide dealer network, direct and partner sales, and a diversified product line that serves residential, commercial, and industrial customers, along with clean energy options. Its goal is to ensure reliable power availability in varied settings—telecommunications, healthcare, and manufacturing—while emphasizing sustainability and accessible, scalable backup and clean energy solutions.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Waukesha, Wisconsin
Founded
1959
Simplify's Take
What believers are saying
- C&I segment grew 28% to $510M in Q1 2026 from data center demand.
- $700M data center backlog drives mid-teens sales growth through 2028.
- Allmand and Enercon acquisitions resolve switchgear production bottlenecks.
What critics are saying
- Kohler erodes residential share in humid regions with superior THD under 1%.
- Residential sales stagnate at 1% growth due to fewer outages.
- Chinese rivals Loncin undercut portable generators by 25-40% at Home Depot.
What makes Generac unique
- Generac's G-Force engines provide pressure-lubricated startups for humid climates.
- Generac offers Mobile Link app for user-friendly remote generator monitoring.
- Generac's SD1250/SD1500 diesel units target data centers with Perkins engines.
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Benefits
Professional Development Budget
Flexible Work Hours
Company News
Generac vs. Kohler: which model handles Metro Atlanta's humidity and power surges best? Metro Atlanta is a region where the weather can change in a heartbeat. From the heavy thunderstorms that roll through Alpharetta and Marietta to the stagnant, humid summer afternoons in Buckhead and Decatur, its climate puts immense pressure on mechanical systems. In 2026, as Georgia's power grid faces increased demand and more frequent "flickers" during storm season, a home standby generator has become a staple of the suburban landscape. At Perkins Generator Store, Perkins Generator Sales & Service, Inc. specialize in the two giants of the industry: Generac and Kohler. Perkins Generator Sales & Service, Inc. often find that homeowners are torn between these two brands. While both provide exceptional backup power, they have distinct engineering philosophies that react differently to the specific challenges of the Atlanta environment, specifically its relentless humidity and the frequent power surges that precede a total blackout. This guide breaks down the showdown to help you decide which powerhouse belongs on your property. The humidity factor: corrosion and electronics. In Georgia, humidity is not just a comfort issue; it is a chemical challenge. High moisture levels can lead to "internal rain" inside an enclosure, causing corrosion on circuit boards and rust on engine components. * Generac Engineering: Generac units are designed for mass-market reliability. Their enclosures, available in aluminum or RhinoShield-coated steel, are highly resistant to the elements. Generac's G-Force engines are purpose-built for generators, meaning they are designed to sit idle in humid conditions and still start instantly. Their newer 2026 models feature enhanced board coatings specifically designed to prevent moisture-induced electrical "tracking." * Kohler Engineering: Kohler has a long history in the industrial and maritime sectors. This influence is clear in their residential units. Kohler generators often feature commercial-grade enclosures and vacuum-impregnated windings on their alternators. This process seals out moisture more effectively than standard dip-and-bake methods, making Kohler a formidable opponent for the "soupy" Atlanta air. The surge factor: protecting sensitive Georgia homes. Surges are a major concern in Metro Atlanta, where the tree canopy is dense, and falling limbs frequently cause "momentary shorts" on the utility lines before the power finally cuts out. * Total Harmonic Distortion (THD): This is the measure of how "clean" the power is. High THD can damage sensitive electronics like your home office equipment, smart refrigerators, and high-efficiency HVAC systems. * Generac's Power: Generac systems typically offer a THD of less than 5 percent. This is well within the safety margins for modern electronics and ensures your Alpharetta smart home stays protected during the transition from grid to generator. * Kohler's Power: Kohler is often cited as the gold standard for "clean" power, frequently achieving THD levels of less than 1 percent. Their digital voltage regulation reacts incredibly fast to load changes. If you run a high-demand home office or have sensitive medical equipment, Kohler's ultra-stable power output provides an extra layer of surgical precision. Mechanical resilience: the engine showdown. Both brands offer powerful engines, but they approach the "start-up" differently. * Generac G-Force: These engines are "pressure-lubricated," which is vital for the Georgia heat. It ensures that every part of the engine is oiled immediately upon startup, reducing the friction and wear that can occur when a unit hasn't run in weeks. Generac's massive service network in the Southeast also means that if you do need a part, it is usually available at a local Atlanta warehouse. * Kohler Command PRO: Kohler engines are famous for their hydraulic lifters. This means they don't require the periodic "valve lash" adjustments that some other engines do. For a busy homeowner in Sandy Springs, this translates to slightly lower long-term maintenance requirements and a very quiet operation that won't disturb the neighbors during a midnight outage. 5 points of comparison for 2026. * Enclosure Durability: Both offer aluminum options, which Perkins Generator Sales & Service, Inc. highly recommend for the Georgia climate to prevent rust. * Warranty: Generac typically offers a 5-year limited warranty, while Kohler offers a 5-year/2,000-hour protection plan. Both are industry-leading but have different "fine print" regarding labor. * Smart Features: Generac's Mobile Link and Kohler's OnCue Plus both allow you to monitor your generator from your phone, but Generac's app is often cited for its user-friendly interface. * Availability: As the largest manufacturer, Generac often has more units in stock during "panic" buying seasons. * Cold Weather Kits: While Atlanta isn't the North Pole, we do get freezes. Both brands offer battery warmers and oil heaters that ensure a start even during a February "ice-storm" threat. Why choose Perkins Generator Store? Perkins Generator Sales & Service, Inc. is more than just a retailer; Perkins Generator Sales & Service, Inc. is Georgia's energy security experts. Perkins Generator Sales & Service, Inc. understand the local permitting codes in Fulton, Gwinnett, and Cobb counties, and Perkins Generator Sales & Service, Inc. know exactly how to position a unit to withstand the Atlanta weather. * Factory-Trained Technicians: Its team is certified by both Generac and Kohler, ensuring your installation and maintenance meet the highest possible standards. * Upfront Pricing: You will never be surprised by a bill. Perkins Generator Sales & Service, Inc. provide clear, itemized quotes for the unit, the transfer switch, and the gas plumbing. * Turnkey Solutions: Perkins Generator Sales & Service, Inc. handle everything from the initial site survey to the final "simulated power outage" test to ensure you are ready before the storms hit. * Local Commitment: We live in the same neighborhoods we serve. We know which areas of Atlanta have the "flickery" grids and which need the most robust surge defense. The verdict for 2026. If you value a massive support network, user-friendly technology, and a system built specifically for residential reliability, Generac is the powerhouse for you. If you have a high-tech home, prioritize ultra-clean electrical output, and want a "maritime-tough" unit that requires slightly less mechanical adjustment, Kohler is the premium choice. Don't wait for the next Georgia storm to decide. Contact Perkins Generator Store today to schedule your service and discover which generator is the perfect match for your Metro Atlanta home!
Generac tops $1 billion in Q1 sales led by major C&I growth, stable residential growth. Apr 29, 2026 1:15 pm Subscribe to BizTimes Daily - Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Town of Genesee-based Generac reported first quarter sales of $1.06 billion, led by a nearly 30% increase in sales in its commercial and industrial (C&I) segment, which services data centers, and the stabilization of its previously declining residential segment. Generac makes generators and other energy technology products. Net sales in the company's first quarter were To continue reading this article... Logged in and still seeing this? Click here
Generac has reorganised into two segments—Residential ($2.5 billion) and Commercial & Industrial ($1.7 billion)—and unveiled a 2028 financial framework whilst reaffirming 2026 guidance. The company is targeting mid-teens compound annual growth through 2028, with net sales of $6.2 billion to $6.6 billion and adjusted EBITDA of $1.25 billion to $1.45 billion. The firm is pushing aggressively into data centres, with a $700 million backlog of large megawatt generators and a planned Sussex capacity expansion by late 2026. Generac expects to close its Enercon acquisition in the second quarter to address packaging and switchgear bottlenecks. Management cited grid constraints, rising electricity costs and AI-driven data centre growth as key demand drivers, projecting over $1.5 billion in free cash flow over the next three years.
Generac reported disappointing Q4 results with revenues of $1.09 billion, down 11.6% year-on-year and missing analysts' expectations by 5.9%. The company also missed adjusted operating income estimates. CEO Aaron Jagdfeld noted softer outage conditions and lower generator shipments, but highlighted accelerating momentum in the data centre market with expected significant volumes from hyperscale customers. Despite the weak results, Generac's stock has risen 12.7% since reporting and currently trades at $205.46. Amongst 16 renewable energy stocks tracked, the sector showed mixed Q4 performance. Revenues collectively beat consensus estimates by 8.5%, though next quarter's guidance was in line. Sector share prices have declined 5% on average since latest earnings. Sunrun posted the strongest results with revenues up 124% year-on-year.
ACA announces collaboration with Generac to support camp emergency preparedness. [Martinsville, IN - March 25, 2026] - The American Camp Association (ACA) is pleased to announce a new collaboration with Generac, the leading manufacturer of home backup generators. This collaboration will help make reliable backup power solutions more accessible to camps across the country, supporting their efforts to strengthen safety, emergency preparedness, and operational resilience. Summer camps operate in a wide range of environments where reliable power is essential for maintaining communications, health services, food operations, and other critical systems during emergencies or unexpected outages. By collaborating with Generac, ACA aims to provide camps with greater access to trusted power solutions designed to support a variety of operational needs. "Safety and preparedness are always a top priority at summer camps," said Henry DeHart, CEO of the American Camp Association. "Reliable power is essential to maintaining camp communication and operations, especially during unexpected outages. Our collaboration with Generac helps camps strengthen their emergency preparedness plans by expanding access to trusted backup power solutions that support safe and resilient camp environments." Founded in 1959, Generac was the first to engineer affordable home standby generators and develop engines specifically designed for generator use. Today, the company manufactures a wide range of power products, including portable, residential, commercial, and industrial generators, as well as manual and fully automatic transfer switches and accessories for backup power applications up to 2 MW. "Reliable power plays a critical role in maintaining safe and resilient environments," said Clinton Strother, Director of Sales at Generac. "We're proud to collaborate with the American Camp Association to help camps access dependable backup power solutions that support their emergency preparedness efforts and help ensure campers and staff remain safe during unexpected outages." Generac's extensive product portfolio also includes mobile generators and light towers designed for demanding environments, as well as innovative power solutions used across industries worldwide. Through this collaboration, ACA and Generac aim to support camps in building stronger emergency preparedness strategies and ensuring safe, reliable operations for campers and staff. About the American Camp Association The American Camp Association(R)(ACA) is a national organization serving the more than 15,000 year-round and summer camps in the United States that annually serve 26 million campers. ACA is committed to collaborating with those who believe in quality camp and outdoor experiences for children, youth, and adults. ACA provides advocacy, evidence-based education, and professional development, and is the only independent national accrediting body for the organized camp experience. ACA accreditation provides public evidence of a camp's voluntary commitment to the health, safety, risk management, and overall well-being of campers and staff. For more information, visit ACAcamps.org. About Generac Generac Holdings, Inc. (NYSE: GNRC) is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products serving the residential, light commercial, and industrial markets. Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company continues to expand its energy technology offerings for homes and businesses in its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and sustainable energy solutions. You may also like.