Digital Marketing Senior Associate - Digital Marketing

Job Description

As a Digital Marketing Senior Associate you will contribute to planning, directing and executing all aspects of digital marketing in the customer journey, driving business value and reinforcing brand proposition through optimized content and a customer needs driven digital experience - all fueled by an integrated marketing technology ecosystem.

THE IMPACT YOU WILL MAKE

The Marketing and Communications - Digital Marketing - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities: 

• Contributes to the development and advancement of the digital content strategy to advance organizational objectives and line of business goals across core channels of web, social, email.
• Develops and implements designs to build new audiences and scale to expand reach; manages marketing technology applications and partners with technology to maintain and evolve an integrated ecosystem.
• Drives digital governance and processes; performs website audits and identifies action items.
• Partners with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging and taxonomy. Leads digital marketing analytics, KPI identification and tracking.

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM

Required qualifications 

• 4 – 6 years of relevant work experience

Preferred qualifications

• Bachelor’s degree or equivalent
• The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
• Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes
• Adept at managing project plans, resources, and people to ensure successful project completion
• The group of skills related to Learning and Training including conducting, developing, and evaluating training, instructional design, and learning management systems
• The group of skills related to Product Testing including testing and evaluating software, usability testing, UAT, and using relevant product testing technology
• Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version
• The group of skills related to Information Retrieval including fact gathering, conducting focus groups and interviews, designing surveys, etc.
• Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
• The group of skills related to Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• The group of skills related to Product Development including designing products, developing product roadmaps, translating design requirements, prototyping, etc.
• Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• Ability to frame ideas as systems and analyzing the inputs, outputs, and process
• The group of skills related to Programming including coding, debugging, and using relevant programming languages
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
• The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.
• The group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.
• The group of skills related to Performance Measurement including evaluating programs, evaluating vendors, and defining and measuring KPIs
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• Expertise in developing websites for hosting via intranet or Internet, which may also include web design, web content development, scripting, and/or network security configuration
• Skilled in supporting, controlling, monitoring, and management of large, complex, and sometimes geographically-dispersed IT infrastructure and applications in order to optimize IT service delivery
• ·       The group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict
• Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS
• ·       Determining causes of operating errors and taking corrective action

Tools

• Skilled in Bootstrap
• Experience using Workfront Fusion
• Experience using SAP Fieldglass
• Skilled in Survey DUQ
• Experience using Sync
• Skilled in using Qumu
• Skilled in Coveo business intelligence (BI) platform
• ·       Skilled in using Verint
• ·       Experience using Sprinklr
• ·       Skilled in Survey BEAST
• ·       Skilled in Java
• ·       Skilled in JavaScript
• ·       Experience using Google Tag Manager
• ·       Experience using Microsoft Planner
• ·       Experience using browser developer tools
• ·       Skilled in using Adobe Creative Cloud, including Photoshop, Premier Pro,
• ·       InDesign, Illustrator, Adobe XD, and Acrobat DC
• ·       Skilled in using Qualtrics
• ·       Experience using Google Analytics
• ·       Skilled in Google AdWords
• ·       Skilled in Excel
• ·       Skilled in using BrightEdge SEO
• ·       Skilled in HTML
• ·       Experience using User1st
• ·       Experience using ProcureOne
• ·       Skilled in BrowserStack for testing
• ·       Experience using UserZoom
• ·       Skilled in Tableau
• ·       Experience using SharePoint
• ·       Skilled in Dynamic Signal
• ·       Skilled in InVision
• ·       Skilled in using a CMS to manage the creation and modification of digital content
• ·       Skilled in CSS
• ·       Experience using ShareThis

Additional Information

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected].

Successful job applicants will be required to successfully complete a background investigation.will be kept confidential according to EEO guidelines.