Movado Group designs and distributes watches for a portfolio of owned and licensed brands. Its products are timepieces created for a range of brands it owns or licenses, with its Museum Watch design (a black dial with a single gold dot at 12) as a hallmark that reflects its design language. The company operates by designing watches and selling them through its brand network and distribution channels, including licensing agreements that extend its reach. Movado’s differentiation comes from its long heritage dating to 1881, the iconic Museum Watch design recognized for its minimalist dial and the MoMA permanent collection, and its strategy of managing a diverse mix of owned and licensed brands rather than relying on a single line. Its goal is to grow a global watch company by leveraging this iconic design heritage and a diversified brand portfolio to reach customers worldwide with high-quality timepieces.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Paramus, New Jersey
Founded
1881
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