Maker Lab

Global marketing consultancy embedding in-house micro-agencies

Insights & Analytics Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedHybrid

About the Job

Requirements

At least 8 years of relevant experience in marketing analytics, digital strategy, or audience research within an enterprise brand or agency environment.
Hands-on proficiency with industry-standard digital social intelligence platforms, media monitoring software, and advanced query construction.
Strong grasp of performance marketing, audience segmentation, campaign lifecycle management, and full-funnel measurement strategies.
A proven track record of visualising data to tell compelling stories, drive actionable decisions, and challenge existing marketing assumptions.
Demonstrated experience defining campaign metrics, setting performance targets, and establishing return on investment measurement frameworks.
Comprehensive understanding of digital media platform algorithms, data availability, and tracking methodologies.
Strong organisational skills, structured thinking, and commitment to clarity and simplicity in operational workflows.
Advanced proficiency in data management and dashboard visualisation tools, including enterprise spreadsheet applications, presentation software, and cloud-based business intelligence platforms.
Familiarity with SQL, programming languages for data analysis such as Python, and statistical modelling techniques is a strong plus.
Exceptional written and verbal communication skills, with the ability to engage, present to, and influence cross-functional stakeholders.
Self-sufficient, adaptable, and proactive, with a problem-solving mindset suited for fast-paced corporate environments.

Responsibilities

Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
Oversee end-to-end execution of reporting, campaign performance measurement, and market research projects to ensure timely, high-quality deliverables.
Implement and champion globally aligned measurement standards, performance benchmarks, and consistent analytics methodologies.
Lead performance measurement across paid, owned, and earned channels to evaluate holistic campaign impact and business performance.
Uncover data-backed insights, collaborate on marketing experiments, and continuously refine strategy to optimise channel effectiveness.
Support the evaluation and management of analytics platforms, build operational best practices, and maintain effective cross-functional partnerships.
Translate technical analytics and data points into clear, executive-ready presentations and recommendations for internal stakeholders and external agency partners.
Deliver routine performance reporting, executive summary dashboards, and continuous market monitoring updates.

Insights & Analytics Manager

Maker Lab · Kuala Lumpur, Malaysia (Hybrid) · Full-time · Posted 2026-10-29

Workplace: hybrid

Department: Research/Insights/Analytics

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

Role:

Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
Project & Delivery Management: Oversee the end-to-end execution of reporting, campaign performance measurement, and market research projects to ensure timely, high-quality deliverables.
Framework & Standard Setting: Implement and champion globally aligned measurement standards, performance benchmarks, and consistent analytics methodologies.
Multi-Channel Campaign Measurement: Lead performance measurement across paid, owned, and earned channels to evaluate holistic campaign impact and business performance.
Insights & Strategy Iteration: Uncover data-backed insights, collaborate on marketing experiments, and continuously refine strategy to optimise channel effectiveness.
Tooling & Best Practices: Support the evaluation and management of analytics platforms, build operational best practices, and maintain effective cross-functional partnerships.
Data Storytelling: Translate technical analytics and data points into clear, executive-ready presentations and recommendations for internal stakeholders and external agency partners.
Regular Reporting: Deliver routine performance reporting, executive summary dashboards, and continuous market monitoring updates.

You:

Professional Experience: 8+ years of relevant experience in marketing analytics, digital strategy, or audience research within an enterprise brand or agency environment.
Analytics Platform Expertise: Hands-on proficiency with industry-standard digital social intelligence platforms, media monitoring software, and advanced query construction.
Strategic Understanding: Strong grasp of performance marketing, audience segmentation, campaign lifecycle management, and full-funnel measurement strategies.
Data Storytelling & Visualisation: Proven track record of visualising data to tell compelling stories, drive actionable decisions, and challenge existing marketing assumptions.
Goal Setting & KPI Definition: Demonstrated experience defining campaign metrics, setting performance targets, and establishing ROI measurement frameworks.
Digital Ecosystem Knowledge: Comprehensive understanding of digital media platform algorithms, data availability, and tracking methodologies.
Operational Excellence: Strong organisational skills, structured thinking, and a commitment to clarity and simplicity in operational workflows.
Business Productivity Software: Advanced proficiency in data management and dashboard visualisation tools (e.g., enterprise spreadsheet applications, presentation software, and cloud-based BI platforms).
Communication & Collaboration: Exceptional written and verbal communication skills, with the ability to engage, present to, and influence cross-functional stakeholders.
Soft Skills: Self-sufficient, adaptable, and proactive with a problem-solving mindset suited for fast-paced corporate environments.
Technical Skills (Preferred): Familiarity with database querying tools (e.g., SQL), programming languages for data analysis (e.g., Python), and statistical modelling techniques is a strong plus.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

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About the Company

Maker Lab

Global marketing consultancy embedding in-house micro-agencies

Maker Lab embeds cross-functional marketing teams into client organizations to create and run in-house micro-agencies, delivering marketing strategy, creative production for digital and content marketing, data analytics, CRM, influencer engagement, and social media management. The teams work as multidisciplinary pods within the client’s ecosystem, collaborating with culture brands such as YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiency. Unlike traditional agencies, Maker Lab’s talent-centric approach focuses on embedding flexible, long-term teams that operate inside the client’s own environment, supported by the Miroma Group network of marketing and communications agencies. The company’s goal is to help clients achieve sustainable growth and better marketing performance by providing integrated services and a scalable, in-house-like operating model.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Singapore
Founded: 2015

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