Director Brand & Content Marketing
Amazon
Director Brand & Content Marketing
Amazon
Sells products online and rents cloud computing
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE TEAM
The Brand & Content Marketing team is guided by four core values. As Storytellers, the team builds meaningful connections through compelling narratives and brand activations that inspire fandoms. Being Globally-Minded means creating value for listeners everywhere while maintaining awareness of diverse marketplaces and cultural nuances. The team is AI-Forward, leveraging technology to create authentic, scalable relationships with audiences while enhancing human connections. Finally, the team is Data-Driven, measuring success through tangible outcomes including brand metrics, audience growth, engagement rates, and customer advocacy.
ABOUT THIS ROLE
The Director, Brand and Content Marketing Europe, manages cross-country marketing initiatives supporting various paid media, organic social and on-ground campaigns. This role focuses on growing Audible's membership through growing customer acquisition and increasing member engagement through brand and content marketing initiatives across Europe. They will regularly coordinate between not only teams in different marketplaces but also different functions like media, creative, performance, customer engagement, content, business etc. Projects will primarily be marketing campaigns with specific focuses social media first campaigns and on ground/online activations for EU marketplaces. They will also spearhead and shape the strategic direction of Audible's social media agency for Europe, driving innovation and impact across 4 marketplaces.
This position is a 14-month fixed-term contract.
As the Director, Brand and Content Marketing Europe, you will...
- Drive awareness, consideration and love for Audible, through marketing campaign conceptualization, execution and measurement for multiple marketplaces in EU, leveraging owned, earned and paid channels.
- Co-create and manage campaigns with external partners (creative agencies, media agency, freelancers) and internal partners (content, business and all marketing teams)
- Lead the strategy and own the ongoing management of the EU social media agency, defining the social media roadmap across platforms, championing initiatives (test-and-learn/pilots) that drive brand familiarity, consideration and audience engagement, and ensuring consistent brand voice and creative excellence across all social touchpoints
- Leverage talent and creator partnerships to maximize reach and visibility of campaigns, identifying and cultivating relationships with relevant influencers, content creators, and brand ambassadors to amplify storytelling and drive authentic audience engagement across social and digital channels
- Collaborate closely with the media team to provide relevant input for media planning and execution
- Support localization (assets, translations, titles etc.) for campaigns that span multiple marketplaces and/or originate outside EU marketplaces
- Advocate and champion AI-first approaches across what we do including guiding creative development, project management, measurement and social media experimentation to scale the depth and width of content marketing initiatives
- Support campaign-related research, measurement and reporting for local and global Brand and Content Marketing teams
- Ensure projects are fulfilled within set plan, budget and timing, while tracking and reporting this information for internal stakeholders
- Partner closely with global, regional and local content marketing teams to ensure knowledge sharing and cross-implementation of innovative, out-of-the-box ideas
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
- Master's degree or above in a relevant field
- Demonstrated experience of running effective and efficient cross-channel, cross-country launches, projects or campaigns
- Demonstrated hands-on experience with social-focused marketing activations (on-ground and online)
- Demonstrated experience of working in an interface role, collaborating with internal and external stakeholders from different levels e.g. project manager, coordinator or creative manager
- Experience with using AI technology to raise the bar on marketing campaigns
- Experience in Business English skills, both verbal and written
- Experience with a large-scale digital/ecomm/entertainment company, preferably with a subscription-based business model in B2B or B2C set ups
- Fluency in German and knowledge of other European languages (e.g. Italian, Spanish, or French)
- Experience with talent and creators management, including identifying, partnering with, and managing influencer and creator relationships
- Well organized, with excellent attention to detail
- Data-driven mindset
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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