Marketing Specialist

ABOUT INNOCAP

Innocap is the leading Dedicated Managed Account Platform (DMAP) globally, providing institutional allocators with a superior way to structure, access, and oversee their alternative investments. With over US$125 billion on the platform and more than 530 employees across the globe, we are transforming how allocators access and manage alternative investments.  

Powered by our people, processes and purpose‑built technology, Innocap is seeking forward-thinking individuals to join us on our exciting journey. At Innocap, you won't just manage what’s here today. You’ll build what comes next. Here, careers are about building, not maintaining.  

We give our people the freedom to think boldly, move quickly, and create real impact with less red tape. Driven by transformation, trust and collaboration, we never settle for the status quo and are constantly finding better ways to serve our clients and actively shape the future of the investment industry. 

At Innocap, your work makes a difference every day – and helps build what’s next for our clients, the industry, and your career. 

Because the future doesn’t build itself. We do. 

ABOUT THE ROLE 

At Innocap, we’re building what’s next for the investment industry.  We’re looking for a Marketing Specialist to drive global awareness of Innocap among institutional allocators and support our position as the leading Dedicated Managed Account (DMA) platform.

Reporting to the Global Head of Marketing & Communications, this role will focus on educating allocators around DMAs, their benefits, and why Innocap is uniquely positioned to deliver them.

This is a hands-on client marketing role for someone who enjoys working across multiple initiatives — from developing educational content and supporting client-facing events to coordinating campaigns. This role will also contribute to broader marketing activities as needed, supporting campaigns, projects and other team initiatives.

To succeed in this role, you will bring strong organizational skills, attention to detail, sound judgment, and the ability to move work forward across multiple stakeholders and priorities.

Your responsibilities include:

Content

• Develop and manage content for allocators, including articles, invitations, video scripts, case studies and email campaigns.

• Manage content development from briefing and drafting through review, approval and publication ensuring all materials are consistent and aligned with Innocap’s messaging, tone of voice and brand standards.

Events

• Coordinate and support Innocap’s presence at industry events, conferences, sponsorships and proprietary client forums, including event messaging, invitations, agendas, speaker preparation, presentation materials and follow-up communications.

Metrics and measurement

• Track, report and share insights on marketing activity, campaign performance and engagement to help improve future planning, execution and impact.

Broader marketing support

• Support other marketing activities and team priorities as needed, bringing flexibility and a collaborative approach to emerging initiatives.

PRIMARY QUALIFICATIONS & SKILLS

• Significant experience in B2B marketing, typically gained through approximately 7+ years in marketing, communications, content, or related roles.

• Experience in financial services, professional services, or another complex B2B environment is an asset.

• Demonstrated experience developing content, client communications or campaign materials for sophisticated audiences.

• Experience supporting client events, industry conferences, webinars or proprietary forums, including event communications and post-event follow-up.

• Ability to understand commercial priorities and partner closely with Business Development, subject-matter experts, and senior stakeholders.

• Strong project management skills, with the ability to manage multiple priorities, deadlines, stakeholders, contributors and approval processes.

• Strong attention to detail across copy, formatting, messaging and final delivery.

#LI-Hybrid 

Innocap is an equal opportunity employer. We are dedicated to hiring diverse talent and fostering an inclusive, equitable, and people-first culture where everyone feels valued, respected, and empowered to contribute fully – regardless of their background. With employees across the globe, we firmly believe that the unique perspectives and strengths of our people help us grow stronger and allow us to better serve our clients.

If you require accommodation at any stage during your application process, please let us know.  

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