Full-Time
Public relations software for media distribution
No salary listed
Melbourne VIC, Australia
Hybrid
Hybrid role; three in-office days per week in Melbourne.
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Cision helps businesses, PR agencies, and media professionals manage public relations by distributing stories, targeting specific audiences, monitoring media coverage, and measuring impact through analytics. Its platform combines media distribution, influencer outreach, media monitoring, and analytics, allowing users to draft and send messages, reach journalists and influencers, and track engagement with dashboards. Unlike many competitors, Cision offers a global reach with a trusted network of journalists and outlets, a comprehensive, integrated suite of PR tools, and ongoing research like the State of the Media Report to provide actionable insights. The company’s goal is to simplify and optimize how organizations communicate with the media and their audiences, delivering clear, data-driven guidance to improve PR outcomes.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
1866
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Life Insurance
Health Savings Account/Flexible Spending Account
Dental Insurance
Wellness Program
Employee Assistance Programme (EAP)
Paid Holidays
Remote Work Options
Unlimited Paid Time Off
Sabbatical Leave
Gym Membership
Cycle to Work
Cision wins three MarTech awards as AI reshapes PR, Social Listening, and AEO. Published on: Aug 7, 2026 As artificial intelligence transforms how brands monitor audiences, distribute content, and optimize visibility across AI-powered search platforms, communications technology providers are expanding beyond traditional public relations tools. Cision has earned three category wins in the 2026 MarTech Breakthrough Awards, with Brandwatch recognized for social listening and PR Newswire honored for press release distribution and Answer Engine Optimization (AEO), reflecting the industry's shift toward AI-driven communications platforms. Cision has strengthened its position in the marketing and communications technology market after its brands Brandwatch and PR Newswire collectively secured three major honors in the 2026 MarTech Breakthrough Awards. The awards recognize innovation across marketing, sales, advertising, and communications technologies, highlighting the growing role of artificial intelligence in media intelligence, content distribution, and digital visibility. The company received recognition in three categories: Brandwatch Consumer Intelligence was named Social Listening Solution of the Year, PR Newswire earned Press Release Distribution Company of the Year, and PR Newswire Amplify(TM) received AEO Platform of the Year for its AI search optimization capabilities. The announcements illustrate how enterprise communications platforms are evolving beyond their traditional functions. Social listening tools are increasingly becoming strategic intelligence platforms, while press release distribution services are expanding into AI-driven content amplification and search visibility solutions designed for generative AI environments. Brandwatch's recognition reflects growing enterprise demand for actionable consumer intelligence. According to Cision, the platform aggregates and analyzes content from more than 100 million online sources, helping organizations monitor conversations, identify emerging trends, understand audience sentiment, and support marketing decisions with real-time insights. Social listening platforms collect and analyze public digital conversations to help organizations understand consumer behavior, brand perception, competitive activity, and emerging market trends. As organizations manage expanding digital ecosystems, these platforms have become increasingly important for brand strategy and customer intelligence. The award also aligns with broader industry challenges. Cision cited findings from its Marketer of 2026 Report, which indicated that only 25% of marketers believe they fully understand their audiences. As customer behavior becomes more fragmented across social platforms, online communities, and digital channels, enterprise marketing teams are investing in analytics platforms capable of transforming large volumes of unstructured data into actionable business intelligence. PR Newswire's recognition highlights another significant shift within enterprise communications. Historically associated with news distribution, press release platforms are increasingly integrating analytics, campaign amplification, and AI optimization capabilities to support modern content marketing strategies. Since launching PR Newswire Amplify(TM) in late 2025, Cision has expanded its distribution platform with tools designed to improve content visibility across AI-powered search systems. Features including Press Release Score and the AEO & GEO Brand Report, developed with Trajaan, provide organizations with insights into how their content performs within emerging answer engines and generative AI platforms. Answer Engine Optimization (AEO) focuses on structuring content so AI-powered search engines and conversational assistants can accurately interpret, summarize, and cite information. Closely related, Generative Engine Optimization (GEO) aims to improve content visibility within AI-generated responses from platforms such as Google, Microsoft, OpenAI, and other generative search technologies. The growing emphasis on AEO reflects changing search behavior across enterprise marketing. As AI assistants increasingly answer user questions directly rather than returning lists of web pages, communications teams are adapting content strategies to ensure corporate information remains discoverable within AI-generated responses. The awards also reinforce broader technology trends. Major enterprise software companies including Google, Microsoft, Adobe, Salesforce, and Amazon continue integrating generative AI capabilities into marketing, analytics, and customer engagement platforms. Communications technology providers are responding by embedding AI across media monitoring, press release distribution, audience intelligence, and content optimization workflows. Industry analysts have similarly identified AI-powered content discovery as a defining trend. According to Gartner, generative AI is fundamentally changing enterprise content strategies, while Forrester notes that organizations are increasingly investing in platforms capable of supporting multichannel engagement, content intelligence, and AI-assisted marketing operations. These developments are encouraging communications teams to rethink how content is created, distributed, measured, and discovered. For enterprise marketing and public relations teams, Cision's latest recognition underscores the convergence of media intelligence, AI search optimization, and digital communications. Organizations are no longer evaluating press release distribution solely by media reach but also by how effectively content performs across search engines, AI assistants, social platforms, and earned media channels. The recognition also signals the growing importance of integrated communications platforms. Rather than managing separate tools for social monitoring, media outreach, content distribution, and AI optimization, enterprises increasingly seek unified platforms capable of delivering audience intelligence alongside measurable campaign performance. While the MarTech Breakthrough Awards recognize innovation rather than market leadership, Cision's three-category recognition highlights how communications technology is adapting to an AI-first digital environment. As AI-powered search, conversational interfaces, and intelligent content discovery continue to evolve, platforms that combine social intelligence, multichannel distribution, and answer engine optimization are expected to become increasingly important within enterprise MarTech strategies. Market landscape. Enterprise communications is rapidly evolving as AI transforms search, media monitoring, and content discovery. Gartner identifies generative AI as a major catalyst for marketing transformation, while Forrester reports that organizations are increasingly investing in AI-powered content intelligence and multichannel engagement platforms. As answer engines reshape information discovery, AEO, GEO, and AI-driven social intelligence are emerging as essential components of modern communications technology. Top insights. * Cision's three MarTech Breakthrough Awards highlight the convergence of social listening, AI-powered press release distribution, and Answer Engine Optimization within enterprise communications. * Brandwatch demonstrates how AI-powered social intelligence helps organizations transform fragmented digital conversations into actionable marketing insights. * PR Newswire Amplify reflects the growing importance of optimizing content for AI-powered search engines and conversational assistants through AEO and GEO strategies. * Enterprise communications teams are increasingly adopting integrated platforms that combine media monitoring, distribution, analytics, and AI optimization. * As generative AI changes search behavior, organizations are expanding beyond traditional SEO to ensure brand visibility across AI-generated responses.
Cision wins 2026 MarTech Breakthrough Awards for Social Listening, Press Release Distribution, and AEO. Aug 06, 2026, 13:00 ET Brandwatch named "Social Listening Solution of the Year," while PR Newswire secures top honors for "Press Release Distribution Company of the Year" and "AEO Platform of the Year" CHICAGO, Aug. 6, 2026 /PRNewswire/ - Cision, a global leader in consumer and media intelligence, today announced that two of its brands, Brandwatch and PR Newswire, have together earned three major category honors in the 2026 MarTech Breakthrough Awards. The annual awards program, which attracted thousands of nominations from over 15 countries, recognized Cision's portfolio for driving innovation across the modern communications and marketing technology landscape: * Brandwatch Consumer Intelligence was named "Social Listening Solution of the Year," recognized for helping marketers transform fragmented social data into clear, actionable audience insights. * PR Newswire was named "Press Release Distribution Company of the Year," validating its evolution from a trusted wire network into a comprehensive Multichannel Amplification(TM) campaign platform. * PR Newswire Amplify(TM) secured "AEO Platform of the Year" for its built-in Answer Engine Optimization (AEO) features that help communicators understand and optimize their brand footprint in the AI search era. These wins mark the fifth, sixth, and seventh MarTech Breakthrough Awards Cision brands have earned over the past four years, highlighting the company's commitment to delivering AI-driven, end-to-end media and consumer intelligence solutions. Transforming Social Data Into Confident Action Brandwatch aggregates and analyzes data from more than 100 million online sources, enabling marketing teams to cut through digital noise, track fast-moving audience signals, and make smarter decisions. "Our recent Marketer of 2026 Report revealed that only 25% of marketers feel they truly understand their audiences, and that is exactly the gap Brandwatch is built to close," said Guy Abramo, Chief Executive Officer at Cision. "This recognition reflects our team's continuous effort to help marketers move from fragmented social data to clearer audience understanding and more confident execution." Modernizing Distribution and Driving AI Search Visibility Since its launch in September 2025, PR Newswire Amplify(TM) has redefined press release distribution by helping PR and communications professionals reach wider audiences while ensuring discoverability across generative AI systems. With features like the Press Release Score and the AEO & GEO Brand Report (powered by Trajaan, a Cision company), Amplify enables teams to evaluate and elevate their brand's AI footprint, and get their stories seen by the audiences that matter most. "Winning these awards is a tremendous honor and a testament to our team's dedication," Abramo added. "These wins celebrate our commitment to maintaining our 70-year legacy as the leading press release distribution service while helping our customers stay ahead of the curve in the AI search era with powerful innovations in Amplify." Industry Validation Now in its ninth year, the MarTech Breakthrough Awards honor top companies and technologies shaping the future of global marketing technology. "Brands today face disjointed workflows, pressure to produce multichannel content, and the urgent need to evolve from traditional SEO strategies to GEO and AEO," said Steve Johansson, Managing Director at MarTech Breakthrough. "PR Newswire has transformed press release distribution into an intelligent, AI-powered platform purpose-built for modern communicators. Likewise, Brandwatch delivers meaningful clarity in an increasingly fragmented social landscape. Both solutions truly embody the spirit of the Breakthrough Awards." To learn more about Cision's award-winning media and consumer intelligence solutions, visit www.cision.com About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including Trajaan, Brandwatch, CisionOne, and PR Newswire, bring together signals from search, social, and media so teams can better understand what's happening, shape the conversation, and amplify their impact. Over 75,000 companies and organizations, including 84% of the Fortune 500, rely on Cision to make better decisions and achieve their goals. SOURCE Cision Ltd.
Cision wins 2026 MarTech Breakthrough Awards for Social Listening, Press Release Distribution, and AEO. PR Newswire Today at 10:00am PDT Brandwatch named "Social Listening Solution of the Year," while PR Newswire secures top honors for "Press Release Distribution Company of the Year" and "AEO Platform of the Year" CHICAGO, Aug. 6, 2026 /CNW/ - Cision, a global leader in consumer and media intelligence, today announced that two of its brands, Brandwatch and PR Newswire, have together earned three major category honors in the 2026 MarTech Breakthrough Awards. "Winning these awards is a tremendous honor and a testament to our team's dedication," said Guy Abramo, CEO at Cision. The annual awards program, which attracted thousands of nominations from over 15 countries, recognized Cision's portfolio for driving innovation across the modern communications and marketing technology landscape: * Brandwatch Consumer Intelligence was named "Social Listening Solution of the Year," recognized for helping marketers transform fragmented social data into clear, actionable audience insights. * PR Newswire was named "Press Release Distribution Company of the Year," validating its evolution from a trusted wire network into a comprehensive Multichannel Amplification(TM) campaign platform. * PR Newswire Amplify(TM) secured "AEO Platform of the Year" for its built-in Answer Engine Optimization (AEO) features that help communicators understand and optimize their brand footprint in the AI search era. These wins mark the fifth, sixth, and seventh MarTech Breakthrough Awards Cision brands have earned over the past four years, highlighting the company's commitment to delivering AI-driven, end-to-end media and consumer intelligence solutions. Transforming Social Data Into Confident Action Brandwatch aggregates and analyzes data from more than 100 million online sources, enabling marketing teams to cut through digital noise, track fast-moving audience signals, and make smarter decisions. "Our recent Marketer of 2026 Report revealed that only 25% of marketers feel they truly understand their audiences, and that is exactly the gap Brandwatch is built to close," said Guy Abramo, Chief Executive Officer at Cision. "This recognition reflects our team's continuous effort to help marketers move from fragmented social data to clearer audience understanding and more confident execution." Modernizing Distribution and Driving AI Search Visibility Since its launch in September 2025, PR Newswire Amplify(TM) has redefined press release distribution by helping PR and communications professionals reach wider audiences while ensuring discoverability across generative AI systems. With features like the Press Release Score and the AEO & GEO Brand Report (powered by Trajaan, a Cision company), Amplify enables teams to evaluate and elevate their brand's AI footprint, and get their stories seen by the audiences that matter most. "Winning these awards is a tremendous honor and a testament to our team's dedication," Abramo added. "These wins celebrate our commitment to maintaining our 70-year legacy as the leading press release distribution service while helping our customers stay ahead of the curve in the AI search era with powerful innovations in Amplify." Industry Validation Now in its ninth year, the MarTech Breakthrough Awards honor top companies and technologies shaping the future of global marketing technology. "Brands today face disjointed workflows, pressure to produce multichannel content, and the urgent need to evolve from traditional SEO strategies to GEO and AEO," said Steve Johansson, Managing Director at MarTech Breakthrough. "PR Newswire has transformed press release distribution into an intelligent, AI-powered platform purpose-built for modern communicators. Likewise, Brandwatch delivers meaningful clarity in an increasingly fragmented social landscape. Both solutions truly embody the spirit of the Breakthrough Awards." To learn more about Cision's award-winning media and consumer intelligence solutions, visit www.cision.com About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. Cranbrook Daily Townsman equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Its deep expertise, exclusive data partnerships, and award-winning products, including Trajaan, Brandwatch, CisionOne, and PR Newswire, bring together signals from search, social, and media so teams can better understand what's happening, shape the conversation, and amplify their impact. Over 75,000 companies and organizations, including 84% of the Fortune 500, rely on Cision to make better decisions and achieve their goals. SOURCE Cision Ltd. This is a paid placement. For further inquiries, please contact PR Newswire directly.
Cision has launched the AI Visibility Dashboard in its CisionOne platform, enabling PR teams to monitor how brands appear across major AI platforms including ChatGPT, Gemini, and Claude. Powered by data from Trajaan, the tool integrates AI visibility metrics with traditional media monitoring, social listening, and outreach activity in a single platform. The dashboard allows communications teams to track brand presence across leading LLMs, benchmark visibility against competitors, analyse sentiment in AI-generated responses, and identify which sources are cited in AI answers. Users can also see which prompts and topics drive brand visibility. "Understanding how your brand appears in AI-generated answers is no longer optional for modern PR teams. It's essential," said Jim Daxner, chief product officer at Cision. The feature is available now for CisionOne users.
CARMA appoints Sam Greenslade as Managing Director for Europe & America. CARMA, the leading media intelligence and market research solutions provider, has appointed Sam Greenslade as Managing Director, Europe & America, reinforcing the company's commitment to growth, client excellence and innovation across its international markets. Based in London, Greenslade will lead all functions across Europe and America, overseeing strategy, growth, profitability and operational performance. He will be responsible for ensuring clients continue to receive exceptional service and measurable value from CARMA's integrated media intelligence, research and analytics solutions. Greenslade brings more than 15 years of experience across media intelligence, insights and market research. Prior to taking on this role, he led CARMA's commercial operations across Europe and America, working closely with global brands to develop integrated research and intelligence programmes that supported business growth and informed strategic decision-making. Before joining CARMA, Greenslade held senior commercial leadership positions at Cision and GWI, where he played a key role in driving revenue growth, strengthening client relationships and expanding market presence. Mazen Nahawi, Founder and Group CEO of CARMA, said: "The future of media intelligence is not just about data; it is about helping organisations make better decisions with confidence. Sam understands both the commercial and strategic side of our industry exceptionally well. Having already played a key role in our growth journey, he is perfectly placed to lead Europe and America into the next chapter." In his new role, Greenslade will focus on accelerating growth across the region, strengthening client partnerships and helping organisations make better decisions through data-driven insights and communications intelligence. Sam Greenslade, Managing Director, Europe & America at CARMA, said: "The communications landscape continues to evolve at pace and organisations are looking for more meaningful ways to measure impact, understand audiences and make informed decisions. CARMA is uniquely positioned to help clients navigate this complexity through a combination of technology, intelligence and human expertise. I am excited to lead the next phase of growth across Europe and America and continue delivering outstanding value for our clients." His appointment reflects CARMA's continued investment in leadership, talent and innovation as the company expands its global footprint and enhances its offering across media intelligence, analytics and research. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.