Winter 2025

Apprenticeship Junior ASO

Digital Marketing

Posted on 11/3/2025

Tinder

Tinder

1,001-5,000 employees

Dating app platform with freemium model

No salary listed

Paris, France

Hybrid

On-site 3 days per week at 53 rue de Châteaudun, 75009 Paris.

Category
Growth & Marketing (1)
Required Skills
Communications
SEO
Requirements
  • Master's student in Digital Marketing, Communications, or a related field
  • Solid understanding of App Store Optimization and Search Engine Optimization
  • Comfortable working in an agile project management environment
  • Fluent in both French and English (written and spoken)
  • You are often nerding over tech, you are very well organized, detail-oriented, and curious
Responsibilities
  • Coordinate and launch In-App Events and custom store listings across multiple brands and countries
  • Support the execution of the ASO roadmap by collaborating with Product, Brand, Acquisition, and Creative teams
  • Analyze app performance through ASO and analytics tools to identify areas of improvement
  • Contribute to the SEO content calendar and coordinate production with editorial teams and consultants
Desired Qualifications
  • Nerdy fascination with technology, highly organized, detail-oriented, curious personality
  • Any additional desirable qualifications not explicitly listed in the posting

Tinder is an online dating platform that lets people create profiles and swipe on others to express interest, leading to matches and conversations. It operates on a freemium model where basic features are free and premium tiers (Plus, Gold, Platinum) plus in-app purchases unlock extras like unlimited swipes and global swiping with Passport. Its size and language coverage set it apart, with hundreds of millions of users across many countries and languages, and a strong brand presence. The goal is to help people meet and start conversations at scale by making dating easier and more accessible worldwide.

Company Size

1,001-5,000

Company Stage

Early VC

Total Funding

$1.3B

Headquarters

West Hollywood, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Match Group Q1 2026 revenue hits $864M with Tinder user growth rebounding.
  • World eye-scan partnership verifies humans, cuts scams, boosts connections.
  • Face Check reduces bad actor interactions by over 50% globally.
  • Music Mode adopted by 1 in 10 users under 22.

What critics are saying

  • Bumble's AI matching steals Gen Z with 12% user growth in Q1 2026.
  • Hinge captures millennials via 'designed to be deleted' with 15M downloads.
  • World privacy backlash drops users 20% like 2025 EU scandals.
  • Gen Z fatigue halves daily usage to 56 minutes by 2024.

What makes Tinder unique

  • Chemistry AI scans camera rolls for daily curated personality matches.
  • Learning Mode tracks real-time interactions for vibe-based recommendations.
  • Tinder Sparks 2026 keynote pivots from endless swiping to intentional AI.
  • IRL Events tab launches in Los Angeles for in-person connections.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Mental Health Support

Parental Leave

Fertility Treatment Support

Childcare Support

Pet Insurance

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Tech in Asia
Apr 9th, 2026
Tinder adds facial verification in Singapore amid 7% user decline and legal pressure

Tinder has launched a facial verification feature in Singapore, requiring users to submit video selfies that are deleted after review while an encrypted face map is stored to verify photos and detect fraud. The rollout comes as Tinder faces declining engagement, with paying users down 7% in 2024 and millennials reducing daily dating app usage from 90 minutes in 2018 to 56 minutes in 2024. The company also faces legal pressure after six women sued Match Group in December 2025, alleging failure to remove a convicted rapist despite repeated reports. Singapore's Online Criminal Harms Act requires social media companies to implement facial recognition to combat impersonation scams. The country pioneered facial verification for its national digital ID system, SingPass, in 2020.

Condé Nast
Mar 20th, 2026
Tinder unveils rebrand with AI features to fix dating culture it helped create

Tinder has unveiled over a dozen new features as part of a rebrand under CEO Spencer Rascoff, aiming to shift focus from matches to meaningful connections. The world's most popular dating app has seen paying members drop 8% to 8.8 million in Q4 2025. Key features include Double Date, which pairs users with friends to swipe together, astrology-based matching, and Chemistry, an AI tool analysing camera rolls to understand interests. The company is also enhancing safety features like "Are You Sure?" for potentially harmful messages. The rebrand marks an attempt to revitalise a dating landscape many say Tinder helped ruin. Launched in 2012, the app popularised swipe-based dating but has struggled to innovate as users began treating digital courtship like a game. Rascoff stated the company's priorities have shifted: "Just getting matches is not the goal.

Bloomberg L.P.
Mar 12th, 2026
Tinder launches video speed dating and AI features to attract Gen Z users

Tinder has announced new app updates featuring several AI-powered tools and a video speed dating function, as the dating platform attempts to attract Gen Z users. The company is integrating deeper artificial intelligence capabilities into its service whilst adding video-based features to modernise the user experience. The updates represent Tinder's latest effort to revitalise its brand and appeal to younger audiences in an increasingly competitive dating app market.

Business Insider
Mar 12th, 2026
Tinder launches IRL dating events to combat swipe fatigue and court Gen Z users

Tinder has announced new features for 2026, including an "Events" tab launching in Los Angeles that connects users to in-person dating events. CEO Spencer Rascoff told Business Insider the feature addresses "changing consumer tastes" and targets Gen Z users experiencing swipe fatigue. The Events tab sits prominently next to the traditional swiping interface, allowing users to browse and register for real-world dating gatherings. Rascoff hopes it will attract users who have soured on dating apps, comparing the strategy to Airbnb's experiences market. Other new features include specialty swiping modes for music and astrology, AI-powered photo enhancements, and expanded matchmaking programme Chemistry. Early testing shows one in 10 users under 22 have adopted Music Mode. Tinder is also implementing mandatory Face Check technology globally to combat scammers and bots.

TechCrunch
Feb 4th, 2026
Tinder tests AI feature to combat 'swipe fatigue' as users decline 9%

Tinder is deploying an AI-powered feature called Chemistry to combat "swipe fatigue" amongst users experiencing dating app burnout. Currently tested in Australia, Chemistry uses AI to learn about users through questions and, with permission, their phone's Camera Roll to understand interests and personality. Match CEO Spencer Rascoff explained the feature offers users "a single drop or two" matches rather than endless swiping. The move comes as Tinder faces declining paying subscribers and new sign-ups, with Q4 2026 registrations down 5% year-over-year and monthly active users down 9%. Match reported Q4 revenue of $878 million, beating estimates. The company plans $50 million in Tinder marketing spend, including creator campaigns claiming "Tinder is cool again". Additional features include Face Check verification, which reduced interactions with bad actors by over 50%.

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