Full-Time

Account Manager

Programmatic

Posted on 6/27/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Enterprise Software
AI & Machine Learning

Compensation Overview

$55k - $75kAnnually

Entry, Junior

New York, NY, USA

Candidate must be located in the New York City area.

Category
Customer Success Management
Sales & Account Management
Required Skills
Communications
Data Analysis
Requirements
  • 1+ years' experience in online advertising within the Account Management or similar function (i.e. Media Planning experience)
  • Comprehensive experience with MS Office
  • Strong analytic skills, including high level of comfort with Excel
Responsibilities
  • Rapidly acquire a thorough understanding of Zeta’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customers
  • Grow existing regional accounts – targeting top digital ad spenders to drive incremental and renewal opportunities
  • Coordinate and manage campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentation
  • Conceptualize and manage project timelines, coordinating with internal teams to meet client goals
  • Prepare post-campaign analysis reports for clients
  • Serve as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
  • Lead weekly client status meetings and develop client-facing documentation to track deliverables
  • Liaise with internal teams, maintaining clear documentation to track deliverables
  • Monitor internal and third party reporting for pacing, performance and discrepancy purposes
  • Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations
  • Share expertise and advise clients on new campaign strategies to generate continued results
  • Partner with the Zeta Analytics team to prepare post-campaign analysis reports for clients
  • Manage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with advertisers to ensure long-term success
  • Manage the flow and documentation of campaigns from start to finish

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time overview of potential and existing customers, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intentions, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored marketing solutions. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing strategies.

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's acquisition of ArcaMax enhances its data cloud and platform capabilities.
  • The launch of Zeta NEXT showcases new AI technologies for marketing success.
  • Achieving carbon neutrality in 2022 positions Zeta as a leader in sustainability.

What critics are saying

  • Integration challenges from acquiring LiveIntent and ArcaMax may affect operations.
  • Increased competition from emerging AI-driven platforms could erode market share.
  • Reliance on third-party data providers may be impacted by data privacy regulations.

What makes Zeta Global unique

  • Zeta Global leverages AI to create personalized marketing experiences at scale.
  • The company offers a real-time view of prospects using advanced analytics and big data.
  • Zeta's platform integrates AI-driven predictive analytics for optimized marketing strategies.

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Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Employee Equity and Stock Purchase Plan

Employee Discounts

Wellness Program

Pet Insurance

INACTIVE