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TechInsights

Semiconductor reverse engineering and market intelligence

Marketing Manager - Temporary Contract

Marketing Generalist & ManagementConfirmed live in the last 24 hours
ContractDenver, CO, USA$100.4k - $106.3k /yr

About the Job

Requirements

  • A minimum of four to six years of practical experience in marketing.
  • A bachelor's degree in business, marketing, or a related field is required.
  • Familiarity with marketing automation tools such as Pardot, Salesforce, or similar platforms.
  • Proficiency in creating and managing budgets.
  • Ability to tailor messages and content to the specific needs of diverse markets.
  • Capability in strategic thinking to align marketing efforts with overall business objectives.

Responsibilities

  • Develop and execute the marketing plan for key semiconductor industry segments through fully digital integrated marketing campaigns.
  • Manage budgets for dedicated segments and work with marketing operations team members in digital production and marketing automation.
  • Recognize and analyze significant market trends to shape and guide marketing strategies.
  • Build and maintain an ongoing content engine to support digital campaigns.
  • Select the most appropriate marketing channels for each target segment.
  • Ensure that sales and product teams are informed and engaged in marketing initiatives.
  • Collaborate with the sales team and work across global programs to build and execute integrated marketing programs.
  • Manage and coordinate events in core markets.
  • Develop and maintain a marketing plan, ensuring programs are always on and planned at least two quarters in advance.
  • Provide detailed tracking and reporting on the success of marketing programs, including key performance indicators and return on investment analysis.
  • Use data-driven insights to adjust the marketing plan and optimize campaigns.
  • Ensure that sales teams effectively follow up on opportunities created by marketing initiatives.

About the Company

TechInsights

Semiconductor reverse engineering and market intelligence

TechInsights provides technical analysis and market intelligence for the semiconductor industry. It started by reverse-engineering electronics and turning findings into sellable reports, then expanded into an intelligence platform offering market forecasting, cost modeling, and supply-chain analysis. The company differentiates itself by combining deep engineering teardown insight with market analytics, aided by its history of merging with Chipworks and acquiring firms like VLSI Research, The Linley Group, Strategy Analytics, and IC Knowledge. Its goal is to be the go-to, one-stop intelligence platform for the semiconductor industry, helping customers make data-driven decisions and plan for the long term.

Company size
201-500
Company stage
Late Stage VC
Total funding
$10.6M
Headquarters
San Francisco, CA
Founded
1989

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