AMEA Data Intelligence Director

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Key Responsibilities:

As the Data Intelligence Director, you will shape the transformation of our client’s data & technology capabilities. In particular, you will work closely with all relevant stakeholders to audit current levels of digital maturity, e.g., through structured data & technology audits. You will design transformative initiatives, prioritization exercises, business cases and deliver implementation roadmaps in collaboration with our clients’ marketing and IT departments. As a deployment partner, the Data Intelligence Lead will play a key role in overseeing and managing projects end-to-end that are designed to enhance our client’s capabilities.

In addition to a strong client focus of this role, you will work closely with the Publicis Groupe Product teams to ideate, develop, and implement Publicis Groupe solutions designed to accelerate our client’s data & technology ambitions. This includes the marketing & implementation of agency capabilities (e.g., Epsilon, Sapient), but also the setup and management of strategic partnerships with data, identity resolution and enterprise technology vendors.

Key Responsibilities

• Lead data & technology projects end-to-end: this includes scoping & work estimations, stakeholder management, definition & tracking of success criteria and timelines/ milestone, deployment (strategic & technical), partnerships; your key projects will focus on: 
  • Unlocking a client’s 1st party data strategy through data audits, design of data acquisition strategies (PII data and non-PII data) & definition of media use cases. This task requires close collaboration with the digital media activation team, especially in defining requirements for “data collection by design” media campaigns and the activation & optimization of 1st party data
  • Identifying, qualifying, and integrating 2nd party data as a key driver for user journey mapping, audience insights and data enrichment
  • Strategy (incl. business cases) and implementation of marketing & advertising technologies such as customer data platforms (CDPs), data management platforms (DMPs), data clean rooms (e.g., Google ADH), consent management platforms (CMPs), site personalization tools, website analytics systems, etc.
  • Assessing data partners, identity resolution partners and marketing platform partners through rigorous RFI/ RFP processes, proof-of-concepts, and test designs with a focus on enhancing both agency and client capabilities
  • Scoping, proposing, implementing, and managing Publicis Groupe identity & audience platform solutions against client requirements, working very closely with Publicis product teams and strategic partners
• Work collaboratively with Publicis Groupe agencies and internal teams to define client data & technology needs & opportunities and develop applications and use cases for Publicis offerings and services
• Engage client services teams around all aspects of data & technology enablement and opportunity development:
  • Participate in requirements sessions with business stakeholders to clarify their needs. Perform gap analysis on the client’s current data & architecture(s), identifying challenges and opportunities
  • Specify the scope, tasks, milestones, and deliverables of projects supporting a clients’ data & technology transformation
• Work with clients and our agency teams to understand and clarify business & marketing strategies; engage with senior level client contacts across all areas of the client’s business on a regular basis as it relates to data capabilities and marketing & advertising technology
• Provide Global Solutions Product team guidance on the development of data solutions, including new product and feature roadmap input based on customer and market needs

Qualifications

You have a desire to work with clients to plan, design and build their digital transformation through data & technology and digital activation. Your combination of subject matter expertise with strong analytic, problem solving and client facing skills will be a key success factor for this role.

• 10+ years of data & platform experience with a digital agency/ consultancy, marketing platform service provider, 3rd party data solutions provider, etc.
• Strong technical skillset and significant prior success in strategizing, deploying & managing e.g.,
  • Site analytics platforms such as Google Analytics or Adobe Analytics
  • Data management platforms such as Adobe Audience Manager or Oracle DMP
  • Customer data platforms such as Tealium or Treasure data
  • Data vendors with e.g., Lotame, Oracle or Eyeota
• Able to map and optimize complex data & marketing technology infrastructures (e.g., in-depth knowledge of Adobe tech stack and its various components/ stakeholders and how they interact with media platforms such as Google DV360 or Facebook
• Experience with leading complex multi-dimensional engagements/ projects that combine agency services, data management, consulting, and technology deployments
• Able to think strategically and articulate complex challenges and solutions to non-technical audiences
• Excellent people management skills with regards to recruitment, management, and retention of talent
• Organized, structured communication and able to work against clear objectives and timelines. You are known for an optimistic “can-do” attitude
• Skilled at influencing without authority while navigating siloed organizational structures
• Possess a charismatic, engaging personality and can successfully interact with senior/executive level client contacts