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Max Mara Fashion Group

Designs, manufactures, and retails luxury fashion

Brand Communication Specialist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeReggio Emilia, Province of Reggio Emilia, ItalyNo salary listedIn-person

About the Job

Requirements

  • Two to three years of experience in a similar role.
  • Strong organizational, priority-management, and proactive problem-solving skills.
  • Fluent English at B2/C1 level.
  • Good knowledge of digital and reporting tools.

Responsibilities

  • Ensure brand consistency by translating communication strategy into content and initiatives aligned with the brand’s mission, values, positioning, and visual and verbal identity.
  • Oversee the development, adaptation, and implementation of brand content and editorial activities across assigned channels and touchpoints, ensuring consistency in messaging, tone of voice, and brand expression.
  • Monitor brand representation across relevant online, offline, and retail contexts, identify opportunities for improvement, and ensure a coherent and recognizable brand experience.
  • Collaborate with the Manager in planning online and/or offline communication activities and interventions.
  • Coordinate and verify activities and services of collaborators and consultants involved in implementing designed communication interventions.
  • Develop and propose innovative ideas and technical solutions to support the development and evolution of brand communication in managed channels.
  • Develop, update, and monitor office phenomena and processes through appropriate reporting tools, covering internal activities and market-facing work.
  • Manage the organization and implementation of the different phases of communication interventions in accordance with the qualitative, economic, and timing terms defined by the plan.
  • Oversee office operational activities, including defining and updating editorial content in assigned channels.
  • Adopt behaviors and promote operational and cultural actions for sustainable development, including practices related to environmental care, business processes, and the organizational community.
  • Promote role development and learning through self-directed, digital, and collaborative learning activities aimed at innovation and improving the effectiveness and efficiency of responsibilities.
  • Promote, adopt, and develop the use of digital technologies within the function for process management and interactions with internal and external business interlocutors.

Desired Qualifications

  • Knowledge of Spanish and/or French.
  • Basic graphic design skills and experience with Canva or Figma.

About the Company

Max Mara Fashion Group

Designs, manufactures, and retails luxury fashion

Max Mara Fashion Group designs, manufactures, and sells luxury ready-to-wear across its brands including Max Mara, Sportmax, Marella, and Marina Rinaldi. It uses a vertically integrated model, controlling design, production, and distribution to ensure high craftsmanship through its own stores and e-commerce. The group operates globally in 105+ countries with over 5,500 employees, and emphasizes personalized customer service to build loyalty. Its goal is to maintain its luxury reputation by balancing traditional craftsmanship with responsive, customer-focused retail across multiple markets.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Reggio nell'Emilia, Italy
Founded
1951

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