Full-Time

Merchandising Manager

Accessories

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

Compensation Overview

$115k - $125k/yr

+ Bonus

Austin, TX, USA

In Person

Must relocate to Austin, Texas; on-site role based in Austin.

Bachelor's

Category
Retail (1)
Required Skills
Market Research
Product Management

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Requirements
  • 7+ years of prior experience in an analytically-driven product line management position
  • Bachelor’s degree or higher in Merchandising, Development, Design or related Product-oriented discipline
  • Experience being involved in a retail buying process
  • Experience working with third party vendors and brand collaborations
  • Deep comfortability with retail-math and inventory-related performance metrics
  • Proven ability to establish, lead and drive processes in order to deliver cross-functional results
  • Proven aptitude for both strategic thinking and detail-oriented operational management
  • Professional track record operating as a productive and collaborative team member
  • Excellent verbal and written communication skills, including meeting facilitation and presentation delivery
  • Willingness to travel periodically for work (domestically and internationally)
Responsibilities
  • Work directly with Design & Development, Merchandise Planning and Product Management teams to build, own and manage the Tecovas Accessories assortment from concept to commercialization to GTM.
  • Define and communicate product and assortment requirements by translating sales and channel performance, customer feedback, product reviews and market insights into product briefs for seasonal and core footwear offerings.
  • Create and communicate product vision for upcoming seasons and identify white space for new product and customer opportunities.
  • Research and prepare market and competitive landscape studies for presentation to cross-functional teams ahead of seasonal planning.
  • Develop collection and assortment strategies and development calendars to support target business initiatives and operating goals.
  • Develop categorical pricing and margin strategies that support Marketing and Finance goals.
  • Develop and maintain a product roadmap of seasonal releases and synchronize with Marketing’s content and brand calendars.
  • Work with branding, marketing and Channel teams to promote a complete understanding of key personas and customer cohorts that support product direction.
  • Analyze and communicate product sales data to support cross-functional understanding and promote future seasonal stories.
  • Coordinate with retail sales, customer service and insights to pull feedback into product design and development.
  • Work with the design and development teams throughout the product cycle to refine, improve, or reinvent the components of the product line in order to properly address market needs.
  • In partnership with Design, present the product line seasonally to Internally.
  • Manage business end to end, including PLM data and samples
  • Create strong and collaborative cross functional relationships
Desired Qualifications
  • Experience with PLM software and data visualization tools are preferred
  • You bring experience in a fast-paced, dynamic, high growth environment
  • You are a natural leader
  • You approach business building in a strategic and creative manner
  • You demonstrate an ability to build constructive and effective relationships with a broad, diverse group of cross-functional business partners and stakeholders
  • You are passionate about a “customer first” culture
  • You strive to make everyone on your team successful
  • You are naturally curious
  • You are an original thinker who can anticipate bottlenecks and provide real solutions
  • You communicate and collaborate with teammates to inspire cooperation and innovation
  • You can pivot quickly and adjust directions

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Bass Pro Shops and Cabela's shop-in-shops broaden national distribution.
  • June 2026 The Vault reissued retired Annie boots, signaling pricing power and loyalty.
  • October 2025 invent.ai rollout automated allocation across Tecovas' store network.

What critics are saying

  • Freebird Stores faces Tecovas' trade-dress lawsuit in Western District of Texas.
  • Wholesale expansion at Bass Pro and Nordstrom risks discounting Tecovas' premium image.
  • Cowboy trend reversal would crush boot-heavy sales and store economics by 2027.

What makes Tecovas unique

  • Tecovas' direct-to-consumer western specialization keeps premium boots and apparel tightly controlled.
  • Paul Hedrick founded Tecovas in 2015, and David Lafitte joined as CEO in 2022.
  • 2026 Bass Pro and Nordstrom partnerships expand reach without abandoning Tecovas' core identity.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
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/PRNewswire/ -- Tecovas, an Austin-based western footwear, apparel, and accessories brand, announced today that it has secured $56 million in Series C funding,...