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Publicis Groupe

Runs advertising and digital transformation services

Analytics Associate Director

Data AnalysisPosted on Nov 9
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in digital, marketing, or media analytics, with the ability to turn data into useful business and marketing recommendations.
  • A solid understanding of digital marketing, media measurement, and campaign performance across the marketing funnel.
  • Experience designing analytical approaches to solve complex or initially ambiguous business questions.
  • Confidence working with large or complex datasets to identify opportunities for optimisation, growth, and improved effectiveness.
  • Clear communication and presentation skills, including the ability to make analytical findings accessible to different audiences.
  • A collaborative approach to stakeholder relationships, with experience using evidence and insight to help shape decisions.

Responsibilities

  • Lead analytical workstreams across the marketing funnel, helping shape campaign strategy, optimisation, and measurement.
  • Turn complex business and marketing questions into clear analytical approaches that teams can act on.
  • Use campaign, customer, and business data to uncover performance drivers, growth opportunities, and ways to improve marketing effectiveness.
  • Develop practical measurement frameworks that help teams understand the impact of media and marketing investment.
  • Translate complex analysis into clear stories and recommendations for both analytical and non-technical audiences.
  • Partner with teams across analytics, strategy, media, activation, and the client organisation to embed insight into planning and decision-making.
  • Own analytical projects from brief to recommendation, while sharing knowledge and developing repeatable approaches that strengthen the wider analytics capability.

Desired Qualifications

  • Practical experience with analytics and measurement tools.
  • Exposure to platforms and methods such as Adobe Analytics, Adobe Experience Cloud, GA4, SQL, Python, Power BI, attribution, experimentation, or incrementality is valuable; experience with every listed item is not expected.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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