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Full-Time

Director – Content Marketing

Posted on 6/12/2024

Riskified

Riskified

501-1,000 employees

eCommerce fraud prevention and revenue protection

Data & Analytics
Consulting
Fintech
Cybersecurity
AI & Machine Learning

Compensation Overview

$165k - $175kAnnually

+ Bonus Targets + Stock-based Awards

Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 7-10+ years of professional writing experience and content strategy within an enterprise B2B environment
  • 3+ years experience in a content leadership position
  • Effective communicator and collaborator alongside excellent writing and editing skills
  • Demonstrated successes in capturing target audiences through engaging content
  • Supervise the production of multiple regional projects under tight deadlines
  • Demonstrated experience utilizing next generation content tools (GA4, Semrush, etc)
  • Obsessive about measuring and optimizing the performance of your content
  • Proven track record developing and executing successful B2B corporate-level positioning, content and brand campaigns
Responsibilities
  • Collaborate with product marketing, demand gen, field marketing, data insights and communications teams to develop a content marketing strategy, roadmap, themes, and editorial calendar
  • Create full-funnel content pillars and derivatives (infographics, blogs, video scripts, ebooks, white papers, events/webinar programming etc.) for integrated marketing programs aligned to target personas and buying stages
  • Identify opportunities for new content types, channels, and visual material (image/video) or engagement tools (surveys, calculators) to maximize relevance for target audiences
  • Provide guidance to stakeholders for the best formats/deliverables to achieve their goals
  • Regularly report on content performance using data derived through analytics tools to identify opportunities and learnings
  • Collaborate with Riskified’s in-house design team to develop compelling visuals to bring the writing to life

Riskified focuses on eCommerce revenue protection and fraud prevention for online merchants. It uses machine learning to quickly determine the legitimacy of transactions, helping merchants filter out fraud and improve payment authorization rates. A key feature is Dynamic Checkout, which customizes the checkout experience based on customer risk profiles, ensuring legitimate customers face fewer hurdles. The company's goal is to help merchants increase revenue and enhance customer satisfaction by minimizing fraud and optimizing the checkout process.

Company Stage

IPO

Total Funding

$564M

Headquarters

New York City, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-5%
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Simplify's Take

What believers are saying

  • Being named to CNBC's 2024 List of the World's Top Fintech Companies highlights Riskified's industry leadership and growth potential.
  • Riskified's collaboration with industry leaders and its focus on next-gen fraud strategies can drive customer loyalty and trust, enhancing long-term business relationships.
  • The company's AI-powered automation in chargeback management can significantly improve revenue recovery and operational efficiency for merchants.

What critics are saying

  • The rising rates of chargebacks and the complexity of managing them could strain Riskified's resources and impact profitability.
  • Dependence on AI and machine learning models means that any flaws or biases in these systems could lead to significant financial and reputational damage.

What makes Riskified unique

  • Riskified's use of advanced machine learning models for instant transaction legitimacy decisions sets it apart from traditional fraud prevention methods.
  • The Dynamic Checkout feature, which adjusts the checkout experience based on the customer's risk profile, offers a unique blend of security and seamless user experience.
  • Riskified's comprehensive suite of products, including pre-authorization decisions and chargeback management, provides a holistic approach to eCommerce revenue protection.
INACTIVE