Go-To-Market Specialist

Go-To-Market Specialist

Location: US Remote

Ready to make a difference?

We are seeking a Go-To-Market Specialist to help accelerate the successful launch, adoption, and growth of new and existing offerings for utility clients. This role will support the full go-to-market process from planning and stakeholder alignment to launch execution, market activation, and post-launch optimization.

The ideal candidate is a strategic, action-oriented professional who can connect business objectives to practical execution. This person will collaborate across teams to define value propositions, coordinate launch activities, identify target clients and early adopters, and ensure offerings are positioned effectively in the market.

This position requires strong communication, organization, collaboration, and business development skills, along with the ability to drive momentum, manage multiple deliverables, and help teams move from strategy to measurable market impact.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will do:

• Support the development and execution of go-to-market strategies for new and existing offerings.
• Manage project plans for assigned initiatives, coordinating with cross-functional stakeholders to track milestones, flag risks, and prepare status updates for leadership.
• Define and communicate offering value propositions, target audiences, competitive positioning, and market opportunities.
• Work with business development, program delivery, and client-facing teams to identify, qualify, and activate client opportunities.
  • Help assess client pain points, contract opportunities, local market readiness, and execution requirements to determine offering fit.
• Drive solution launch activation, internal and external awareness, early adopter engagement, and client enablement activities, including organizing and leading training sessions, managing communications across internal channels, and supporting the development of collateral, pitch decks, sales materials, and other go-to-market assets.
• Track campaign performance, support post-launch reviews, document lessons learned, and recommend improvements to messaging and targeting.

What we need you to have (minimum qualifications):

• Bachelor’s degree
• 3+ years of professional experience in go-to-market strategy, business development, product or offering launches, client engagement, marketing, program management, or a related field.

What we would like you to have (preferred qualifications):

• Experience supporting business development, sales enablement, offering launches, utility program implementation, or market activation efforts.
• Strong interpersonal skills with the ability to build relationships, influence stakeholders, and collaborate across teams.
• Excellent written and verbal communication skills, including the ability to translate strategy into clear, actionable messaging.
• Strategic mindset with the ability to identify opportunities, assess market fit, and connect client needs to relevant solutions.
• Self-motivated and comfortable working independently while keeping teams aligned and informed.
• Detail-oriented, proactive, and focused on driving outcomes.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Work Authorization and Sponsorship

All candidates must be authorized to work in the United States. This position is not eligible for new H-1B visa sponsorship by ICF. Candidates who currently hold valid work authorization may be considered for a change of employer petition, subject to company policy and applicable immigration requirements.

Reasonable Accommodations

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. 

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration.  Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact [email protected] for assistance.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.  

Pay Range

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$61,232.00 - $104,094.00Nationwide Remote Office (US99)