Job Description

The Seller Engagement and Demand Creation (SE for short) is a group of multi-disciplinary marketers including IM, content, SEO, and social. This team is responsible for driving awareness and engagement of key audiences through mid and upper funnel tactics. We work closely with PMMs and Sales to create and implement B2B marketing strategies and tactics to engage and acquire high value sellers and measure success by traffic, engagement, ToF, and MQLs

Square is seeking a proactive and dynamic Marketing Manager to join the Seller Engagement and Demand Creation Team. In this role, you will assist in the development and implementation of marketing initiatives aimed at increasing awareness, engagement, and consideration for Square among key audiences (e.g., Restaurants, Salons).  You’ll support various marketing activities across different channels and collaborate closely with teams like Growth Marketing, Creative/Design, Analytics, and Product Teams.

The ideal candidate for this position will have experience in marketing, preferably in a B2B setting. You should be eager to learn, possess strong organizational skills, and be able to thrive in a collaborative environment.

You will:

• Develop and implement comprehensive B2B marketing plans to drive awareness, engagement, and consideration for Square among key upmarket audiences 
• Support the execution of B2B marketing plans across Paid, Owned, and Earned channels
• Ensure on-time, flawless execution of campaign and marketing initiatives to deliver on the team goals 
• Work across all aspects relating to external agency relationships, including creative, media, budget oversight/management, invoicing, and billing structures
• Assess all campaign deliverables with an eye for detail, message, tone and voice, and ability to give clear guidance and feedback based on the campaign briefs to creative stakeholders/agencies 
• Work with Demand Generation teams to contribute to full-funnel marketing efforts
• Assist in setting campaign objectives and KPIs, and contribute to ongoing performance analysis
• Manage campaign budgets and ensure accurate forecasting, tracking, and billing
• Collaborate with Product Marketing and Sales Teams to gather insights and tailor marketing initiatives
• Stay updated on industry trends and competitive landscape to identify opportunities for innovation
• Prioritize multiple projects under tight deadlines and on budget

Qualifications

• Strong written and verbal communication skills
• Ability to collaborate effectively in cross-functional teams
• Basic understanding of marketing principles and measurement metrics
• Comfortable working with data and market research insights
• Flexible and adaptable to evolving business needs
• A self-starter attitude and a high degree of motivation to go above and beyond the task at hand
• An ability to thrive in an ambiguous, start-up environment
• Curiosity and willingness to experiment with new ideas and approaches
• Familiarity with lead generation and B2B marketing preferred
• Strong attention to detail and organizational skills
• 4+ years of work experience in marketing, project management, or media agency role 
• A Bachelor’s Degree in Marketing, Communications, Commerce or equivalent practical experience 
• The ability to speak fluent French and knowledge of Quebec market