Full-Time

Senior Demand Planner

Posted on 5/20/2025

Hey Rowan

Hey Rowan

201-500 employees

Nurse-led ear piercing services and products

Compensation Overview

$100k - $110k/yr

New York, NY, USA

Hybrid

Category
Operations & Logistics (1)
Requirements
  • Bachelor’s degree in Merchandising, Finance, Business, Accounting or similar field or equivalent experience
  • 3-5 years’ experience in merchandise planning, inventory management, analytics, planning, business management, omni-channel merchandising, or related area
  • Very strong analytically with strong communications and presentation skills; ability to present complex information to various audiences
  • Excellent attention to detail, organizational skills, time management, and influencing cross functionally
  • Strong executive presence with the ability to partner and challenge simultaneously
  • Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
  • Entrepreneurial spirit - excited by the challenges that come along with building brands
Responsibilities
  • Develop and maintain strong relationships with inventory and buying departments to deeply understand business performance at the item level
  • Collaborate with relevant teams to develop item, category-level and subcategory strategies, enhancing overall business effectiveness
  • Develop and maintain accurate demand forecasts by analyzing sales trends, seasonality, promotions, and market intelligence
  • Monitor forecast accuracy and identify root causes of forecast errors; implement continuous improvements
  • Maintain SKU-level forecast data and support new product introductions and phase-outs
  • Prepare and present reports and dashboards on forecast performance, inventory metrics, and demand trends
  • Lead Open to Buy (OTB) discussions, identifying and focusing on business drivers, opportunities, and strategic initiatives
  • Oversee markdown management and inventory health, including pre-season buying budgets, in-season replenishment, pricing strategies, and procurement forecasts
  • Conduct comprehensive financial forecasting, including item-level planning, annual operating plans, and regular forecasts of sales, receipts, gross margin, and inventory positions across various timeframes and categories
  • Conduct detailed analyses to support strategic initiatives and regularly review business performance, providing actionable insights and recommendations for improvement
  • Understand and anticipate customer behavior and market trends to influence demand and adjust category vision and strategies accordingly
  • Perform detailed vendor analysis to support and inform negotiations
  • Communicate effectively to align and influence cross-functional stakeholders, ensuring collaboration with Allocation, Finance, Marketing, and Operations teams to meet collective goals
  • Drive initiatives aimed at maximizing sales potential and continuously seek opportunities to improve overall business performance
  • Run financial modeling to support informed buying decisions, incorporating assumptions, expectations, and known risks
  • Ensure structured reporting deliverables are met, evaluating reports for accuracy, performance efficiency, and adherence to best practices
  • Provide timely and accurate re-projections based on current trends to effectively manage inventory and drive margin
  • Interface with key departments to ensure cross-functional goals are met
  • Exhibit initiative to look beyond the everyday business to identify opportunities to maximize sales potential
  • Perform all other duties as assigned, demonstrating flexibility and adaptability to changing business needs and expectations

Rowan provides ear piercing services performed by nurses, combining medical safety with fashion style. Customers choose from stylish earrings and receive piercings in a setting that emphasizes a safe, fun, and high-quality experience. The procedure works by having trained nurses perform the piercing with careful technique, and the shop also sells earrings and related products to generate extra revenue. Rowan stands apart from typical mall piercing by using medical professionals, focusing on safety, precision, and a personalized, memorable experience. Its goal is to offer a trustworthy, enjoyable piercing process and become the go-to choice for people seeking unique and well-executed ear piercings and fashionable earrings.

Company Size

201-500

Company Stage

Series B

Total Funding

$29.3M

Headquarters

New York City, New York

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • $20M Series B in 2022 funds 100+ stores by end-2026.
  • Nationwide studios with walk-ins boost accessibility and revenue.
  • Flexible services for ages 2 months to over 100 expand market.

What critics are saying

  • Studs' 50+ locations by 2023 erode Rowan's market share.
  • Claire's safe piercing rebrand diverts 30-40% teen customers.
  • TikTok at-home kits collapse 40% Gen Z appointment revenue.

What makes Hey Rowan unique

  • Licensed nurses perform all ear piercings ensuring medical-grade safety.
  • Hypoallergenic earrings cater to sensitive ears from infants to seniors.
  • Endorsed by Dr. Charles Thorne for superior safety standards.

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Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

4%
New Orleans CityBusiness
Oct 13th, 2025
Rowan Piercing opens at Lakeside Shopping Center

Rowan Piercing opens at Lakeside Shopping Center. * Rowan Piercing opens Oct. 11 at Lakeside Shopping Center in Metairie. * All piercings performed by licensed nurses using medical-grade methods. * Studio offers hypoallergenic jewelry made from gold, titanium, and stainless steel. * Opening aligns with Lakeside's retail expansion featuring top lifestyle brands. A nurse-led ear piercing studio offering a medical-grade approach to body jewelry has opened at Lakeside Shopping Center. After being announced in July, Rowan Piercing officially opened October 11 in the Restoration Hardware wing of the Metairie mall, expanding the center's growing lineup of fashion and wellness brands. The New York-based company, founded and led by women, is known for performing ear piercings exclusively by licensed nurses using hand-pressurized devices or single-use hollow needles - never piercing guns. The company emphasizes safety and precision through its proprietary Clinical Piercing Standard and uses only hypoallergenic materials such as 14k gold, titanium, and surgical-grade stainless steel. "Rowan's unique blend of safety, style, and celebration creates a one-of-a-kind experience that we know our guests will love," said Lisa Manzella, general manager of Lakeside Shopping Center. The addition of Rowan comes as Lakeside continues to expand its retail offerings. The shopping center recently welcomed brands such as Alo, Mango, and Garage. Anthropologie and Vuori are set to open later in 2025, part of Lakeside's broader push to introduce in-demand lifestyle and wellness concepts to the Greater New Orleans market. Rowan operates studios across the U.S. and markets itself as a safe, celebratory destination for first-time piercings and milestone moments. Backed by a medical advisory board, the brand has positioned itself as a health-conscious alternative to traditional mall piercing options, offering jewelry designed in-house to minimize irritation and promote healing. Lakeside Shopping Center, Louisiana's largest retail destination, spans 1.2 million square feet and features more than 100 stores, including anchors Dillard's, Macy's, and J.C. Penney. The center serves shoppers across the New Orleans area and Gulf Coast region. More information about Lakeside Shopping Center is available at www.LakesideShopping.com.

Pittsburgh Post-Gazette
Mar 28th, 2024
A piercing company that uses certified nurses is coming to Ross Park Mall

New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.

Crazy for Ewe
Jul 24th, 2023
Sophisticated knitted gifts for holiday 2023

This week Rowan launched their Midwinter Makealong with a series of fun projects to knit along with Martin Storey for the holiday season.

Business Wire
Sep 13th, 2022
Cim Group Brings Piercing And Jewelry Brand Rowan To Chicago’S The Shops At Tribune Tower On The Magnificent Mile

CHICAGO--(BUSINESS WIRE)--CIM Group announced today the signing of a long-term lease with piercing and jewelry brand Rowan for a prominent, approximately 900-square-foot retail space on Michigan Avenue at The Shops at Tribune Tower in Chicago, Illinois. The new location is Rowan’s first in Chicago and is part of the company’s ongoing expansion of its retail studios in select markets across the U.S. "Rowan was founded in 2018 to offer safe piercings in a way that celebrates the experience as a life milestone. Piercings are performed exclusively by licensed nurses. All earring designs are hypoallergenic, using only ethically sourced materials, expressly suited for freshly pierced ears. The company uses earrings that are pre-sterilized 14k gold or stainless steel and titanium. Rowan does not use brass, nickel or zinc in any of the earrings and does not use metals that can cause irritation, rashes or any kind of allergic reactions,” noted Louisa Schneider, CEO and Founder of Rowan

Business Wire
Oct 27th, 2021
Rowan Raises $20M Series B to Expand Retail Footprint and Provide Job Opportunities for Nurses

NEW YORK--(BUSINESS WIRE)--Rowan, the innovative, female-founded startup powering the future of ear piercing, today announces its $20M Series B raise led by VMG Partners. Additional notable investors include Thirty Five Ventures, TABLE Management, Beechwood Capital, Silas Capital, Goldcrest Capital and entrepreneur Sara Foster. With the capital, Rowan will expand its brick-and-mortar footprint, with locations in Miami, Denver and Atlanta expected by end of Q1 2022; hire additional nurses; and b

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