SEO & GEO Specialist

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Overview

We are looking for an SEO & GEO Specialist to join our team and support the execution of organic search and Generative Engine Optimization strategies that improve brand visibility across traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

This role is ideal for someone with 1-2 years of SEO experience who is eager to expand their knowledge of GEO, AI-driven search, semantic optimization, and omnichannel visibility within a fast-paced, performance-driven environment.

Working closely with SEO & GEO Managers, content, media, PR, and development teams, you will contribute to integrated search strategies, optimize digital content, analyze organic and AI visibility, and help implement best practices across multiple digital channels.

Responsibilities

• Support the development and execution of SEO & GEO strategies to improve organic visibility, brand presence, and discoverability across search engines and AI-powered platforms.

• Assist with content optimization for traditional search engines and generative AI environments, applying SEO best practices and emerging GEO principles.

• Conduct keyword research, semantic clustering, search intent analysis, and competitor benchmarking to identify organic search and AI visibility opportunities.

• Support the analysis of brand mentions, citations, recommendations, and share of voice in LLM-generated responses.

• Use SEO and GEO tools such as Google Analytics 4, Google Search Console, Semrush, Ahrefs, Profound, Omnia, Peec AI, and LLM Pulse to monitor performance and identify optimization opportunities.

• Assist with technical SEO audits, content audits, on-page optimization, and website performance analysis.

• Contribute to omnichannel SEO & GEO initiatives, supporting content consistency and semantic relevance across websites, digital PR, social media, and other digital touchpoints.

• Support the development of semantic frameworks, topical authority, and content clustering strategies to strengthen brand relevance across search and AI ecosystems.

• Optimize website content, metadata, internal linking, structured data, and other on-page elements following SEO & GEO best practices.

• Support content updates, website optimizations, and Quality Assurance (QA) processes within CMS platforms.

• Assist with off-page SEO initiatives, backlink analysis, and digital authority monitoring.

• Track and report SEO & GEO KPIs, including organic traffic, rankings, AI visibility, brand mentions, citations, and competitive positioning.

• Collaborate with internal teams and client webmasters to implement SEO & GEO recommendations.

• Stay up to date with developments in search engines, generative AI, LLMs, and emerging digital visibility trends.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Public Relations, Communications, or equivalent experience is desirable.

• 1-2 years of hands-on SEO experience, preferably within a digital marketing agency, consultancy, or performance-driven environment.

• Solid understanding of on-page, off-page, and technical SEO fundamentals.

• Basic knowledge of GEO (Generative Engine Optimization) and an interest in how AI-powered search platforms discover, cite, and recommend brands and content.

• Understanding of keyword research, search intent, semantic search, and content optimization.

• Experience with SEO and analytics tools such as Google Analytics 4, Google Search Console, Semrush, Ahrefs, or similar.

• Familiarity with GEO monitoring platforms such as Profound, Omnia, Peec AI, LLM Pulse, or equivalent tools is desirable.

• Familiarity with CMS platforms such as WordPress, Drupal, or similar.

• Basic experience conducting SEO audits, competitor analysis, and performance reporting.

• Understanding of how different digital channels contribute to organic visibility, brand authority, and AI discoverability.

• Strong analytical skills, attention to detail, and ability to interpret data to identify optimization opportunities.

• Good communication, organizational, and teamwork skills.

• Proactive attitude, curiosity about generative AI, and willingness to continuously learn and develop professionally.

Additional information

Why join us? Because we offer reasons such as:

• 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.