Marketing Analytics Consultant

We are seeking a highly analytical and business-oriented Consultant – Marketing Analytics & Customer Journey Insights to help drive data-driven decision making across marketing and customer experience initiatives. The ideal candidate will combine strong expertise in Adobe Customer Journey Analytics (CJA) and digital measurement with the ability to translate complex data into compelling business narratives and actionable recommendations.

This role requires a strategic thinker who can partner with cross-functional stakeholders, develop insight-driven storyboards, optimize customer journeys, and enable personalized marketing experiences through advanced analytics and customer data platforms

• Adobe Customer Journey Analytics (CJA)
• Adobe Analytics
• Marketing Analytics
• Customer Journey Analytics
• Attribution & Measurement
• Campaign Performance Analysis
• Storyboarding & Executive Presentations
• Insight Generation & Strategic Recommendations
• Stakeholder Management
• Problem Solving & Critical Thinking

Preferred Skills

• Experience with Tableau, Power BI, or similar visualization platforms.

Understanding of statistical analysis, experimentation, and marketing attribution methodologies

Marketing Analytics & Insight Generation

• Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights that drive marketing effectiveness and business growth.
• Develop meaningful measurement frameworks, KPIs, and analytical approaches to evaluate performance across digital channels.
• Conduct deep-dive analyses on customer behavior, engagement, conversion, retention, and campaign performance.
• Translate complex analytical findings into business-ready recommendations and strategic actions.

Customer Journey Analytics & Optimization

• Map and analyze end-to-end customer journeys across digital and marketing touchpoints.
• Identify journey friction points, drop-offs, behavioral patterns, and engagement opportunities.
• Recommend data-driven improvements to customer experiences, personalization strategies, and campaign effectiveness.
• Support audience segmentation, targeting, and personalization initiatives.

Storyboarding & Executive Communication

• Build compelling data stories and executive-level presentations that clearly communicate business impact.
• Develop insight-led narratives that connect customer behavior, campaign performance, and business outcomes.
• Present findings, recommendations, and optimization opportunities to senior business stakeholders and leadership teams.

Reporting & Dashboard Development

• Develop and maintain scalable dashboards, scorecards, and self-service reporting solutions using Adobe CJA Workspace and visualization tools.
• Monitor business and marketing KPIs while proactively identifying performance trends and opportunities.

Stakeholder & Project Management

• Act as a trusted analytics partner to Marketing, Product, CRM, Data Science, and Technology teams.
• Gather business requirements and translate them into analytical and technical solutions.
• Lead stakeholder discussions, align priorities, and drive adoption of analytics-driven decision-making.