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C-4 Analytics

Delivers targeted automotive digital marketing campaigns

Sales Director

Field SalesConfirmed live in the last 24 hours
Full-timeWakefield, MA, USA$95k - $130k

About the Job

Requirements

  • A bachelor's degree or an equivalent combination of education and professional training is required.
  • At least 7 years of combined inside and outside sales experience, specifically within the digital marketing and automotive industries, is required.
  • At least 5 years of leadership experience managing high-performing sales teams is required.
  • A proven track record of selling digital products and navigating the automotive sector is required.
  • Exceptional written and oral communication skills are required to navigate diverse communication styles and build interest in complex digital solutions.
  • The ability to establish and maintain productive, collaborative relationships with internal and external stakeholders at all levels is required.
  • High-level proficiency in project coordination, time management, and computer hardware and software systems such as Salesforce and HubSpot is required.
  • A valid driver's license and a clean driving record are required.
  • The ability and willingness to travel up to 50% of the time to support client deals and company initiatives is required.
  • Commitment to meeting the company's core and role-specific competency models is required.

Responsibilities

  • Lead one of the sales teams and take ownership of its revenue engine and team.
  • Actively manage and mentor a dedicated team of Outside Sales Representatives.
  • Drive the full sales lifecycle, including target-account approaches and outbound contact strategies, and personally lead high-stakes calls to convert prospects into partners.
  • Lead the team's consultative sales process by translating complex solutions into business outcomes.
  • Coach the team and support daily execution to drive results across the sales pod.
  • Manage, train, and mentor the sales team, ensuring outreach from cold calling to in-person presentations aligns with company standards and methodologies.
  • Partner with Sales Operations, Marketing, and Business Development on territory management, target-account development, and messaging for key markets.
  • Oversee pipeline development through hands-on leadership support, ensure accurate customer relationship management data, and complete assigned tasks that support sales consultants.
  • Travel with consultants to advance high-stakes deals, close new business, and represent the company at trade shows and strategic initiatives.
  • Collaborate with Sales Operations and Presentation teams to ensure sales tools and reporting reflect return on investment and sales strategies.
  • Support executive sales leadership and executive-team strategies through execution and reporting from the sales team.

About the Company

C-4 Analytics

Delivers targeted automotive digital marketing campaigns

C-4 Analytics delivers digital marketing solutions tailored for automotive dealers, focusing on targeted advertising and marketing campaigns across channels. It uses real-time market data and enterprise analytics to identify, target, and convert potential customers, managing campaigns in SEO, display advertising, social media, and custom creative content to boost conversions. The approach relies on a suite of services and performance-based incentives, with industry-certified experts and a high client-to-employee ratio that enables personalized, effective strategies. The company aims to help automotive dealers of all sizes increase local organic traffic, strengthen online presence, and outperform competitors, ultimately driving more conversions and sales.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Wakefield, MA
Founded
2008

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