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Lokal App

Hyperlocal vernacular content platform

Influencer Marketing Executive

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • Have 1–3 years of experience in influencer, creator, or content marketing, preferably at a consumer app, agency, or direct-to-consumer brand with a Bharat-first audience.
  • Understand Tier 2–3 India, including audience content preferences, creator trust, and decision-making.
  • Have a network of influencer agencies, talent managers, and production houses worked with directly.
  • Be able to identify authentic reach, fake engagement, and creator–brand fit.
  • Have hands-on experience running organic-feeling branded content integrations and be able to share results.
  • Be comfortable with data and measuring creator return on investment, not only reach.
  • Be fluent in Hindi.

Responsibilities

  • Run AstroLokal's influencer and creator campaigns day to day, including sourcing, negotiation, briefing, execution, and performance tracking.
  • Build and scale creator campaigns aimed at Tier 2–3 audiences across Hindi and regional languages, including Telugu, Tamil, Kannada, Marathi, and Bengali.
  • Select suitable creators for each campaign—including astrology, devotional, spiritual, family, lifestyle, and regional entertainment creators—based on audience fit, credibility, and conversion potential rather than follower count alone.
  • Design native creator content integrations that are story-led, culturally rooted, and intended to drive installs and first consultations.
  • Manage relationships with influencer agencies, talent managers, and production houses to deliver campaigns at scale and on budget.
  • Brief and work with production partners on creator-led and branded video for YouTube, Instagram, ShareChat, Moj, and other short-video platforms.
  • Track and optimize campaigns against performance metrics including cost per install, customer acquisition cost, first-recharge rate, and return on ad spend, and share learnings with the performance marketing team.
  • Help build a repeatable campaign playbook and vetted creator bench for always-on campaigns and festive peaks.

Desired Qualifications

  • Experience at a consumer app, agency, or direct-to-consumer brand with a Bharat-first audience is preferred.
  • Fluency in one or more regional languages is a bonus.
  • Comfort with astrology, spirituality, or devotional content is a strong plus.

About the Company

Lokal App

Hyperlocal vernacular content platform

Lokal App is a hyperlocal content platform serving non-English-speaking users in India’s Tier 2 and Tier 3 towns. It delivers district-level information in vernacular languages (Telugu, Tamil, Kannada, Marathi) across news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes, using user-generated content and a network of stringers. Content contributors can join via an in-app training program and earn money by creating local news and listings, while the company monetizes through local digital marketing, classifieds, and service fees for SMBs and brands. Its focus on vernacular, district-level information and a training-backed contributor network differentiates it from urban, English-dominated platforms, aiming to connect rural customers with local businesses and practical services.

Company size
1,001-5,000
Company stage
Series B
Total funding
$29.8M
Headquarters
Bengaluru, India
Founded
2018

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