MistyWest

Full-stack hardware design and embedded intelligence

Technical Marketing & Partnerships Specialist

Growth MarketingConfirmed live in the last 24 hours

Full-timeVancouver, BC, Canada

About the Job

Requirements

A technical foundation through an engineering or technical degree, or hands-on experience working in hardware, the Internet of Things (IoT), artificial intelligence (AI), or deep technology.
Two to six years of experience in business-to-business technology marketing, partnerships, business development, or sales, with a track record of generating leads.
Understanding of the marketing funnel, including the distinction between a marketing-qualified lead (MQL) and a sales-qualified lead (SQL), and experience using a customer relationship management (CRM) system such as HubSpot or Salesforce.
Strong storytelling and interviewing skills, including drawing insights from engineers and writing them for buyers.
Ability to pursue opportunities, follow up consistently, and take ownership of targets.
Ability to build trusted partner relationships and collaborate with a technical team.
Ability to organize and manage partners, content, and campaigns concurrently.
Availability to travel two to four times a year across North America.
Technical writing samples are a strong plus.

Responsibilities

Own marketing-qualified lead targets across events, partners, and content.
Run and improve the lead-nurturing funnel using HubSpot or Salesforce, Mailchimp, and Apollo; qualify leads, hand them to sales, and track conversions.
Build relationships with the partner network and conduct quarterly partner funnel reviews to identify shared opportunities.
Co-plan events with partners and grow event sponsorship revenue, working toward full ownership of sponsorships.
Interview engineers and customers and produce case studies, blog posts, a monthly newsletter, LinkedIn content, and event themes from complex technical work.
Stay informed about hard technology, artificial intelligence, the Internet of Things, and relevant markets through books, podcasts, news, and thought leaders, and communicate credibly with engineers and chief technology officers.
Set the strategy for the event series and ensure each event produces leads; day-to-day logistics are handled by a dedicated contractor.
Grow communities of customers, partners, and future hires.
Use artificial intelligence tools and build lightweight custom workflows to generate more marketing-qualified leads, experiment with new approaches, and report what works.

Technical Marketing & Partnerships Specialist

MistyWest · Vancouver, Canada · Full-time · Posted 2026-09-23

Salary: CAD 75,000–95,000

Workplace: on_site

Department: Hustle

Description

Purpose (The "Why")

MistyWest builds hard technology: connected devices, embedded AI and IoT systems for Mining, Logistics, Smart Infrastructure and HealthTech. Our engineers do remarkable work, but most of it never reaches the market.

We're hiring someone to change that. You'll get the story out of our engineers and customers, turn it into content and partner programs that bring in qualified leads, and be accountable for filling the top of our funnel. You'll need to understand the technology well enough to talk about it credibly, tell the story well enough that people care, and follow up well enough that the interest turns into pipeline.

What you'll own

Generate qualified pipeline.
You'll own MistyWest's MQL targets across events, partners and content. You'll run and improve our nurturing funnel in HubSpot/Salesforce, Mailchimp and Apollo. You'll know which leads are real, hand them to sales cleanly, and track what converts.
Turn partners into a lead engine.
You'll build real relationships with our partner network. You'll run quarterly partner funnel reviews, comparing our pipeline with our partners' to find shared opportunities (we'll design this process together). You'll co-plan events with partners and grow event sponsorship revenue, working toward full ownership of sponsorships.
Tell our story with technical credibility.
You'll interview engineers and customers, ask the questions others don't, and turn complex work into case studies, blog posts, a monthly newsletter, LinkedIn content and event themes. You'll keep up with HardTech, AI, IoT and our markets through books, podcasts, news and thought leaders, and you'll be able to hold your own in a conversation with an engineer or a CTO.
Run the community and events engine.
You'll set the strategy for our event series (a dedicated contractor handles day-to-day logistics) and make sure every event produces leads. You'll grow our communities of customers, partners and future hires.
Experiment with AI.
You'll use AI tools and build lightweight custom workflows to generate more MQLs, faster. We want you to try things we haven't tried before and tell us what worked.

Requirements

A technical foundation. An engineering or technical degree, or hands-on experience working in hardware, IoT, AI or deep tech.
2–6 years in B2B tech marketing, partnerships, business development or sales. A track record of generating leads matters more to us than the exact number of years.
An understanding of the funnel. You know the difference between an MQL and an SQL and have worked in a CRM (HubSpot or Salesforce).
Strong storytelling and interviewing skills. You can draw insight out of an engineer and write it so a buyer cares. Technical writing samples are a strong plus.
Drive and ownership. You chase opportunities, follow up relentlessly and like owning a number.
Relationship skills. You build trust with partners and collaborate well with a technical team.
Organization. You can juggle partners, content and campaigns without dropping anything.
Availability to travel 2–4 times a year across North America (e.g., CES, Seattle Tech Week, SF Deep Tech Week).

What Success Looks Like:

A new record for MQLs generated through MistyWest events
Partner-sourced leads well above previous performance
A new record for event sponsorship revenue
A steady stream of technical stories published from our engineering team

Career Growth Path:

This role can grow into Senior Marketing & Partnerships Manager. That means owning sponsorships and broader marketing strategy, leading SDRs and other lead-gen resources, and eventually building business development and account management capability with direct responsibility for revenue.

Benefits

Spot bonuses that recognize outstanding work
4 weeks paid vacation
5 paid sick days
10 days of support leave
3 professional development days plus a $1,000 yearly budget for courses, conferences or certifications
Extended health and dental coverage
Employee Assistance Program (EAP)
RRSP program
Work on real deep tech (IoT, embedded AI, connected hardware) with a small team where your impact is visible

Apply

Apply at MistyWest

About the Company

MistyWest

Full-stack hardware design and embedded intelligence

MistyWest is an engineering design consultancy that creates full-stack hardware solutions and builds technically complex, intelligent connected devices for sectors like Mining, Clean Tech, and Smart Infrastructure to advance the UN SDGs. Its approach combines physics, engineering, and manufacturing know-how to turn concepts into production-ready hardware, covering everything from concept and prototyping to mass production. Core capabilities—Embedded Intelligence, Deep Tech, and Connected Sensors—let devices collect data, make decisions, and operate in harsh or remote environments. MistyWest differentiates itself through a global, inclusive approach and end-to-end hardware development led by a world-class research and engineering team, focused on sustainable impact and real-world needs to accelerate the transition to a sustainable future.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Vancouver, Canada
Founded: 2010

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