Senior Social Media Manager - Seller External Relations

Description

We are seeking a Sr. Social Media Manager to lead platform-native storytelling and drive audience growth and engagement across YouTube, TikTok, Meta, Reddit, and emerging platforms. In this role, you'll architect SER's vision for high-impact social experiences that build sustainable audiences, drive channel discovery, fuel authentic engagement, and directly support Amazon's perception work.

This is a strategic role operating at the intersection of content strategy, creator ecosystems, audience psychology, and business impact. You'll own the social strategy that amplifies SER's core programs, working across internal teams, external creators, agencies, and platforms to maximize reach and perception lift among sellers and the audiences who shape public opinion about Amazon's impact on small business.

ABOUT YOU
You are a digital creative strategist obsessed with audience behavior, creator ecosystems, and platform mechanics. You bring a proven track record of growing audiences and engagement on social video platforms, with deep expertise in YouTube, TikTok, and Meta algorithm optimization. You are not just a content creator, you are a builder who understands how to architect sustainable growth through strategic positioning, format innovation, and cross-platform amplification.

You are comfortable leading ambiguity and building consensus across multiple stakeholders. You navigate the tension between creative vision and business objectives with confidence. You understand that great social strategy isn't about vanity metrics—it's about the data behind what actually moves audiences: retention, identity alignment, actionable value, and authentic connection.

You bring an innate understanding of:
● Platform-native storytelling: How different platforms reward different formats, cadences, and narrative approaches
● Creator psychology: What motivates creators to cross-promote, what formats drive engagement vs. what drives consumption
● Virality mechanics: Not just what goes viral, but how to engineer sustainable growth through repeatable formats and audience building
● Perception lift: How social content drives measurable business outcomes (brand lift studies, CTR benchmarks, engagement that converts)
● Cross-platform strategy: How to architect content that lives differently on YouTube (long-form discovery), TikTok (format experimentation), Meta (amplification), and emerging platforms.
● You have led or significantly influenced creator campaigns, influencer partnerships, or social initiatives that delivered measurable results. You're comfortable navigating Amazon's scale, complexity, and stakeholder landscape while maintaining creative velocity. You understand how to work with agencies, talent, and internal teams without losing editorial vision.

Key job responsibilities
STRATEGY & VISION
● Develop and own SER's comprehensive social strategy with a clear mandate: grow new audiences, deliver standout engagement, and drive perception lift among audiences on YouTube, TikTok, Meta, Reddit, and emerging platforms.
● Define what SER's "voice" is across platforms—ensuring content feel cohesive while respecting platform-native norms and audience expectations.
● Map editorial calendars across multiple channels and initiatives, balancing evergreen programming (serialized shows, recurring formats) with timely, culturally relevant content drops that capture attention and perform on algorithms.
● Build a repeatable content framework that reduces friction and maintains consistency—templates for copy, shorts, thumbnail design, title framing, CTAs, and posting cadences that work across platforms without feeling formulaic.

PERFORMANCE & ANALYTICS
● Establish and monitor KPIs aligned to business objectives: subscriber growth, watch time, view duration, CTR, engagement rate, retention curves, and perception lift where applicable. Define benchmarks and weekly/monthly reporting cadence.
● Analyze performance and platform trends deeply and frequently to optimize future content. Move beyond vanity metrics—identify which content drives identity alignment, what drives retention vs. abandonment, and what leads to cross-promotion and algorithm amplification.
● Conduct format experiments systematically (e.g., longer episodes, interactive segments, shorts) with clear success metrics and decision criteria for scaling or sunsetting.
● Report on how social efforts ladder into SER's broader perception goals.

CULTURE & MINDSET
● Stay obsessed with what actually performs on social platforms. You read platform release notes, study competitor strategies, and build a mental model of algorithm incentives that informs every content decision.
● Bring creative confidence balanced with data discipline. You can argue for a format experiment based on platform trends, then course-correct quickly if the data doesn't support it.
● Operate with strategic patience. Building sustainable audiences on social takes time. You understand the difference between viral moments and compounding growth, and you're committed to the latter.
● Thrive in ambiguity. SER is a fast-moving org where priorities shift, budgets change, and the landscape evolves. You stay grounded in core objectives while adapting your tactics.
● Lead up and across. You are able to articulate SER's social strategy to executives, collaborate effectively with creators and agencies, and inspire internal teams around the vision.

Basic Qualifications

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree

Preferred Qualifications

- AI-competent, integrating AI into workflows for enhanced productivity
- Experience leading creative agencies
- Experience with social media analytics platforms like Sprinklr to translate data into insights.
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.