PepsiCo

Makes salty snacks, sodas and sports drinks

Assistant Brand Manager - Doritos Core + Formula 1

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeReading, UKNo salary listedIn-person

About the Job

Requirements

Be a creative thinker who enjoys developing bold campaigns.
Be socially and culturally savvy with a digital-first mindset.
Be comfortable working with data and turning insights into action.
Collaborate with teams to deliver campaigns and ideas.

Responsibilities

Drive 360-degree campaigns across social media, influencer marketing, on-pack ideas, and in-store channels.
Create visual assets and shopper activations.
Deliver and report on end-to-end on-pack projects to encourage shoppers to buy Doritos.
Lead the influencer strategy and plan, including defining its audience, content, and execution.
Own campaign delivery, including artwork, timelines, approvals, and budgets.
Track performance and turn insights into future campaign improvements.
Monitor brand performance, competitors, and consumer trends.
Develop marketing skills by understanding performance drivers and corrective actions to grow the Doritos brand, and co-lead monthly performance reviews.
Own artwork changes for existing and new projects.
Lead the upcoming Doritos Sales Conference process and help drive team culture.

Overview

Start: Jan 2027

For 30 years Doritos has been tearing up the UK snack track, with nearly 1 in 3 households loving our bold flavour and iconic crunch. Now it’s your chance to jump into the driver’s seat.

Haven’t heard about our Formula 1 partnership yet? Where have you been hiding? This 12-18 month FTC puts you at the heart of the action. From the starting grid to the victory lap, you’ll help bring bold ideas to life.

Responsibilities

You’ll be joining the team who together will land an incredible 2027 F1 campaign plan. Specifically, your role will be:

Driving the 360° campaigns across social, influencer, the on-pack idea and in-store.
Creating scroll-stopping visuals and shopper activations.
Landing and reporting on the E2E on-pack delivery that gets more shoppers buying into Doritos.
Leading the ‘who, what, how’ of the influencer strategy and plan.
Owning campaign delivery — artwork, timelines, approvals, and budgets.
Tracking performance and turning insights into the next big win
Keeping a close eye on brand performance, competitors, and co.nsumer trends.

This incredible opportunity in the marketing team will also:

Continue to develop your marketing skills in understanding the performance drivers and corrective actions to grow the Doritos brand as you co-lead the monthly performance reviews.
Give you ownership of artwork changes for existing and new projects.
Give you a fast start in being at the heart of the Doritos team by leading the upcoming Sales Conference process for Doritos and help drive the Doritos team culture.

Qualifications

You’ll be in pole position if you’re:

A creative thinker who loves bold campaigns
Social and culture savvy with a digital-first mindset
Comfortable with data and turning insights into action
A collaborator who brings teams together to deliver big ideas flawlessly

If you’re ready to shift gears, build marketing skills, and work on a campaign and brand that’s built for speed, this is your moment.

Lights out. Let’s go.

About the Company

PepsiCo

Makes salty snacks, sodas and sports drinks

PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.

Company size: 10,001+
Company stage: IPO
Headquarters: Harrison, NY
Founded: 1965

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