Full-Time

Revenue & GTM Operations Manager

Easol

Easol

51-200 employees

Experience-commerce platform with bookings and payments

No salary listed

Company Does Not Provide H1B Sponsorship

New York, NY, USA

Hybrid

Requires commuting to Lower East Side office a few days per week.

Category
Growth & Marketing (1)
Required Skills
Forecasting
SQL
Hubspot
Data Analysis
Google Analytics
Requirements
  • Great communication skills - you’ll have to work closely with internal as well as external stakeholders who are not always financially proficient or comfortable with data; being able to translate their insights into data and learnings is central to this role’s success
  • Top analytical skills, proficient in internal systems, data analysis and manipulation (ideally able to use data queries)
Responsibilities
  • Own HubSpot as the system of record for GTM operations: lifecycle stages, objects/fields, governance, automation standards, permissions, and change management
  • Maintain clean integration and tracking standards across GA4, ad platforms, enrichment tools, and any sales tooling
  • Own lead management end-to-end: capture, enrichment, de-dupe, routing, SLAs, handoffs, and feedback loops with Sales
  • Define and maintain funnel definitions and stage exit criteria (MQL/SQL/SAO, opportunity stages, close lost reasons, etc.)
  • Drive pipeline hygiene: required fields, stage integrity, close date quality, next-step compliance, and consistent qualification data
  • Own GTM reporting and dashboards across funnel conversion, velocity, pipeline coverage, source attribution QA, and performance by segment
  • Establish operating rhythms (weekly pipeline reviews, SLA adherence reporting, funnel health checks) to drive accountability with Sales and Growth
  • Testing and improving funnel stages, qualification criteria, and routing logic
  • Improve forecasting accuracy by ensuring the CRM reflects reality: stage consistency, close date hygiene, amounts, pipeline coverage metrics, and risk flags
  • Partner with commercial finance on forecast needs, but own the upstream system/process inputs
  • Partner with the Growth Marketing Manager to ensure campaign tracking standards, UTMs, and lifecycle mapping are correct and consistent
  • Partner with Sales Leadership to optimize process, identify bottlenecks, and implement improvements that increase conversion and reduce cycle time
  • Collaborate with leadership on ICP definitions, segmentation, and territory/account models where relevant
  • Own the Experience Index (our AI-driven sales database) as a GTM data asset: definitions, taxonomy, governance, and ongoing maintenance
  • Build and manage automated workflows to enrich ICP accounts and contacts; ensure data flows reliably into HubSpot and downstream tools
  • Maintain data quality standards and resolve enrichment exceptions
  • Partner with Sales and Growth to operationalize ICP segmentation into workable lists, routing logic, and prioritization for outbound and marketing audiences
  • Track and report on coverage, accuracy, and impact of the Experience Index/enrichment on funnel performance (e.g., acceptance rate, conversion, pipeline velocity)
  • Deal desk ownership includes governance of approval and discount workflows with stakeholders in CS, Sales and Marketing
  • Co-ownership of Customer Success workflows, including Solutions and Event Operations systems
  • Guide best in class CRM practices including QA of existing processes, tooling and training sales, CS on CRM workflows, reporting streams
Desired Qualifications
  • 3-5+ years of experience working in Rev Ops / GTM functions. Some of that will have been in a scale-up / high-growth / tech environment
  • Experience in SaaS, Marketplace and / or Fintech/payments business models would be a plus
  • Great communication skills - you’ll have to work closely with internal as well as external stakeholders who are not always financially proficient or comfortable with data; being able to translate their insights into data and learnings is central to this role’s success
  • Top analytical skills, proficient in Internal systems, data analysis and manipulation (ideally able to use data queries)

Easol provides an all-in-one platform that lets creators sell travel and events online. It serves festival organizers, tour operators, and event planners by combining booking management, marketing tools, and payment processing in one place. Creators can design custom booking journeys, manage customer bookings, and optimize marketing from a single dashboard. Revenue comes from subscriptions and transaction charges, making the platform scalable for growing experiences. Easol is backed by notable investors who have supported Stripe, Airbnb, and Netflix, underscoring confidence in its growth. The company aims to empower experience creators by removing the complexity of selling and managing events and travel experiences.

Company Size

51-200

Company Stage

Series A

Total Funding

$59.7M

Headquarters

London, United Kingdom

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Strong global adoption across 135 countries with major clients like Afro Nation, Wanderlust.
  • $30M Series A funding enables US expansion and product innovation acceleration.
  • Easol Resale transforms secondary ticket market, creating new revenue streams for organizers.

What critics are saying

  • Shopify Experiences app commoditizes booking functionality for 2M merchants, eroding differentiation.
  • Eventbrite's zero-commission promotions undercut Easol's transaction fee model with SME clients.
  • EU financial transaction tax withdrawal removes regulatory tailwind; UK VAT on digital services increases costs.

What makes Easol unique

  • All-in-one platform integrates booking, marketing, payments for experience creators globally.
  • Easol Capital provides fair festival financing without punitive ticketing exclusivity contracts.
  • AI-powered digital workforce features help experience businesses scale beyond legacy systems.

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People at Easol who can refer or advise you

Benefits

Flexible Work Hours

Phone/Internet Stipend

Paid Vacation

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

3%
Music Business Worldwide
Feb 29th, 2024
Experience commerce platform Easol, which has raised $30M in funding, opens first US office

Experience commerce platform Easol, which has raised $30M in funding, opens first US office.

BNN Breaking
Feb 29th, 2024
Easol Expands to North America, Opens New York Office with $30M Series A Funding

As Easol continues to expand its footprint in the US, its impact on the experience industry is poised to grow, fostering a more connected and empowered community of experience creators.

AA Access Limited
Sep 21st, 2023
Afro Nation's Obi Asika to host masterclass with Easol on growing global brand

Travel and experience commerce technology company Easol has launched a new masterclass series, which will feature video podcasts and live events designed for festival creators.

StandOut Magazine
May 24th, 2023
Easol launches Easol Resale giving organisers control over tickets

Easol, an experience commerce technology company, is set to change the way tickets for events and festivals are resold with the launch of an integrated resale feature called Easol Resale.

Business Wire
Sep 21st, 2022
Easol Capital Launched To Provide Fast And Effective Financing That Will Deliver Unique Boost To The Festival Market

LONDON--(BUSINESS WIRE)--Easol, a leading travel and experience commerce technology company, is announcing the launch of Easol Capital, a new financing solution tailor-made for festival organisers. Easol Capital will create a fairer, flexible and transparent financing process that puts control back in the hands of festival organisers. CHALLENGING THE EXISTING ADVANCE MODEL: Sourcing capital can be difficult for SMEs in the events and travel industries, as traditional finance providers are reluctant to loan following the pandemic. Difficulties obtaining capital are compounded by the current cost of living crisis and ongoing supply chain issues which mean having a reliable cash flow is more important than ever to secure the future of a festival. Until now, some ticketing platforms have looked to fill this gap by offering cash advances, but this comes at the expense of festival organisers. Whilst the advances are nominally free, festival organisers have often been tied into contracts with punitive terms around ticketing fees and long exclusivity, which limit organisers’ control over their own booking fees and data: