Senior Software Engineer

Designing the future of healthcare. Team insights. Javier Monterrosa Denny McFadden Published: March 18, 2026 Table of contents. The modern front door to healthcare is just one click away. Key takeaway. Thoughtful brand and product design are essential when building modern healthcare platforms. Counsel integrates intuitive UX across both member and provider interfaces, along with a structured brand system, to deliver care that expands access, reduces complexity, and builds patient trust. Counsel was recently selected as a finalist for The Healthies, a first-of-its-kind award published by The Company Advice, recognizing companies across two categories: Brand + Marketing and Product Design (UI/UX). Counsel is a finalist in both. The recognition is meaningful because of what it represents: the belief that in healthcare, brand and product design are more than surface-level elements of a company's DNA, they are critical vehicles that signal safety, clarity, and patient-centricity. From the beginning, Counsel Health, Inc. has believed that if medical AI is going to operate at the front door to care, the experience surrounding it must reflect the same rigor as the clinical systems beneath it. Counsel's brand and product design thus become part of a robust infrastructure intended to responsibly modernize healthcare access. A brand built with intent. Counsel was built around a simple mission: to multiply the world's clinical capacity. Access should feel abundant, and care should be modern, continuous, and uncompromisingly safe. Its brand system is built on a four-pillar framework: * North Star: What Counsel Health, Inc. stand for, designed to evoke emotion and clearly own a perspective on the care access landscape. * Belief: Why Counsel Health, Inc. believe in its North Star. * Thesis: How Counsel Health, Inc. bring the brand to life across go-to-market audiences. * Promise: What stakeholders across GTM motions can consistently expect from Counsel Health, Inc.. This framework informs its visual identity (typography, layout, and color usage), ensuring alignment across every channel, touchpoint, and GTM motion. Counsel's messaging is also designed with intention. Its tone is confident but grounded, warm without being casual, and precise without being cold. Every visual and verbal element ladders back to its North Star and the philosophy that safe medical AI must be governed, supervised, and thoughtfully designed. Beyond messaging, its marketing assets, product flows, and safety guardrails are developed in parallel, not sequentially. As a result, the campaign assets Counsel Health, Inc. deploy reflect how Counsel Health, Inc. deliver care to covered populations and how individual members experience the product. The coherence is deliberate because healthcare has felt fragmented for too long, eroding patient trust. Counsel aims to rebuild that trust through a care delivery model that feels seamless, creating a front door for the modern era. Product design: the backbone of clinical workflows. The Healthies recognized Counsel not only for its brand work, but also for product design. This dual recognition underscores the importance of both and how they go hand in hand. In healthcare, good UX is not about novelty. It is about reducing cognitive load for both patients and providers when decisions matter most. The interface becomes part of the care journey, and therefore part of the accountability structure. For members, Counsel is designed to deliver high-quality care, adopting a messaging-based modality that aligns with how patients seek care today. Through its mobile and desktop experiences, members can see: * Breadth of care capabilities: Counsel clearly displays its use cases, helping members understand the broad range of care they can receive. * Cited sources and health memories: When chatting with Counsel AI, members can view cited sources, relevant data points, prior interactions, and health memories, providing transparency into how context is integrated to personalize guidance. * AI-powered health insights: Counsel leverages AI to generate actionable insights from lab results. Members can connect medical records, upload files, or share photos of results for review and interpretation. * Physician credentials: For members who wish to chat with a physician, a provider can be added to any conversation with one click. Counsel clinicians typically join within minutes to deliver end-to-end care. For its in-house medical group, Counsel has designed and built the Clinician Cockpit, its proprietary EHR. This provider-facing interface enhances clinical efficiency while preserving safety and ensuring consistent care for every member. Why this moment matters. Being named a finalist by The Healthies affirms its belief that healthcare brands, especially those at the forefront of modernizing access, can develop systems that are both safe and approachable, and that thoughtful design is a strategic advantage. But awards are not the objective. Building a responsible front door to care, one that reflects the standards patients and partners deserve, is what Counsel Health, Inc. remain committed to. Javier Monterrosa VP of Marketing Javier Monterrosa is a healthcare marketing leader who has spent his career driving growth across AI, metabolic health, interoperability, and EHR companies. He holds a Master's in Analytics and has co-authored published research examining how strategic decisions shape business growth. Having grown up in Latin America, he is driven to partner with mission-driven teams committed to improving healthcare access and outcomes through responsible technology. Denny McFadden Director of Design Denny McFadden is a product design leader with a track record of building impactful, user-centered experiences. At Counsel, he leads product design strategy, translating complex ideas into intuitive, elegant solutions that balance usability with clinical rigor. His work spans consumer-facing products, internal tools, and scalable design systems, with a focus on clarity, craft, and measurable impact. He is passionate about creating thoughtful experiences that meaningfully improve how people access and experience care. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.

Counsel Health has announced the launch of its next-generation AI care platform and has raised $25 million to support this initiative.