DTC Demand Planner

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

DTC Demand Planner

Job Summary

The DTC Demand Planner owns inputting demand forecast across e-commerce, full price stores, and outlet locations. Forecast accuracy by channel and product demand signals, forecast bias reduction, and clear communication of risks and opportunities.

Responsibilities

• Demand forecasting by channel and product demand signals within ecommerce, full price stores and outlet formats.
• Forecast accuracy on a rolling 18 month basis.  Translate financial and assortment plans into unit demand forecasts that support inventory, receipt, and supply decisions. Apply appropriate forecasting methods to core, carryover, seasonal, fashion, promotional, and end-of-life products.
• Reporting & Cross-Functional Partnership: Lead recurring demand reviews with clear forecast changes, assumptions, risks, opportunities, and recommended actions. Partner with Merchandise Planning and Merchandising on assortment intent, investment priorities, product lifecycle, pricing, and promotions. Work with Supply Chain, Allocation, Replenishment, and Finance to align demand, inventory, receipts, and financial outlooks. Contribute demand insights to seasonal hindsight and continuous improvement of forecasting processes and tools.
• Demand & Size Intelligence.  Develop and refresh demand curves for waist, inseam, and size combinations by channel and product profile.
• Own the statistical and judgmental demand forecast within approved calendar, hierarchy, and planning guardrails. Recommend forecast overrides, demand scenarios, inventory priorities, and channel shifts based on quantified demand signals. Escalate material forecast gaps, bias, supply constraints, launch risk, demand volatility, and misalignment between demand, inventory, and financial plans.

Leadership

• This is an individual contributor role for an analytically strong planner who can connect consumer demand, channel behavior, and business strategy into an actionable forecast
• Requires disciplined forecast management, and the ability to make complex demand signals clear to cross-functional partners.

Requirements

• Bachelor's degree in Business, Merchandising, Supply Chain, Finance, Analytics, or a related field, or equivalent relevant experience
• 3+ years of experience in demand planning, merchandise planning, forecasting, inventory management, or a related analytical role; apparel experience preferred.
• Strong knowledge of retail math, forecasting principles, product lifecycle, seasonality, promotions, and inventory productivity.
• Advanced Excel skills, including pivot tables, lookups, conditional logic, scenario analysis, and large data sets; experience with enterprise planning or forecasting systems preferred.
• Ability to balance channel-specific demand with a total omni-channel DTC perspective.

Leadership Competencies Expected for this Role:

Emerging Leader

Global Agility – Open to diverse views, adapts to new ways of working

Purposeful Integrity – Demonstrates ethical behavior, follows through on commitments

Strategic Foresight – Understands team goals, asks strategic questions

Customer Centric Innovation – Suggests improvements from customer feedback, tries new methods

Urgency for Impact – Act quickly and take ownership of outcomes

Bold Accountability – Own your work and deliver consistently strong results

Empowered Collaboration – Share ideas, listens well, collaborates with peers

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Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.