About Ploy

Ploy is the marketing platform that turns a company’s website into its growth engine.

We help everyone from early-stage founders to growth agencies (Tonik, TNT Growth) and growth-stage marketing teams (Clay, Hex) run their digital marketing. They use Ploy for SEO/AEO, paid acquisition, conversion rate optimization, ABM, and more, with the flexibility to build custom marketing workflows around their own data, tools, and goals.

We’re building toward a future where Ploy can give marketing teams of any scale the leverage of a world-class marketer that’s proactive and always on. We’re backed by First Round Capital and Y Combinator, among other great investors and operators.

We work in person, with teams in San Francisco and New York. Two principles guide how we work: build momentum and build trust. We keep things simple and ship quickly, while taking seriously the responsibility of running a customer’s website and marketing.

About the role

As Ploy’s first PM, you’ll work directly with our founder Bryant Chou and engineering leads to shape our roadmap and own major product initiatives from idea through launch. This is a central, high-leverage role on a lean team, with real influence over our product direction and how we build.

You’ll bring customer insight and analytical rigor to our priorities, and help the team turn those priorities into shipped product. That means setting clear goals, making tradeoffs, coordinating work across teams, and taking ownership of the less glamorous details that get things over the line.

Improving our first-time user experience, helping users find the right use cases and get tangible results in their first session.
Shaping how Ploy identifies opportunities and acts on them, from recommending what a customer should do next to running marketing workflows automatically.
Designing how customers work with Ploy’s agents across the app and Slack, including how they provide context, review work, and decide what runs on its own.
Testing changes to pricing, packaging, and upgrade experiences that help customers get more out of Ploy as their needs grow.

You’ll partner closely with engineering, design, and go-to-market, using customer feedback and product data to guide what we build. You’ll stay close to what happens after launch, digging into activation, conversion, and retention to understand what’s working and what needs more iteration.

Backgrounds we’re looking for

5+ years of relevant experience as a product manager, founder, engineer, or in another role building software products.
Sharp technical acumen. You have experience with AI-powered products, agentic systems, and the tools used to evaluate and improve them. You understand how the underlying technology shapes product quality and the customer experience.
Strong analytical skills. You can investigate product usage yourself and use data alongside customer feedback to make decisions.
AI fluency in your own work. You use AI to investigate data, prototype ideas, and test assumptions, with the judgment to evaluate and improve the output.
Clear communication and strong working relationships. You explain your thinking, give useful feedback, and work well with customers, engineers, and designers.
A track record of shipping impactful products. You move quickly, make thoughtful tradeoffs, and take ownership of the result.

Even better if you have

Previous startup or high-growth company experience.
Experience building AI products, agent workflows, or products with a strong self-serve motion.
Experience in the web and marketing space.

Location

San Francisco, CA (our office is in the Financial District). We work in-office a minimum of three days a week.

About the company

Ploy is an AI-native marketing platform that combines three engines to automate and optimize marketing across websites, growth, and ads. Ploy Web builds AI-powered websites, optimizes for search and user experience, and runs A/B tests. Ploy Grow identifies visitors, performs automated outreach, and scores leads to help convert them. Ploy Ads generates ad creatives and provides full-funnel attribution to track impact from impression to conversion. The platform continuously monitors competitor sites, runs experiments, and automatically deploys content, all from a single system. What sets Ploy apart is its integrated trio of tools built around AI, its founder’s background from Webflow, and its access through YC (P26) in a waitlist/pre-launch phase. The goal is to give marketers a unified, automated way to build, attract, and convert customers at scale without heavy manual intervention.

Company Size

11-50

Company Stage

Seed

Total Funding

$27.1M

Headquarters

San Francisco, California

Founded

2026

Get referred to Ploy

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Simplify's Take

What believers are saying

Ploy launched June 17, 2026 with $27 million from First Round and Y Combinator.
Early customers Hex, Clay, Tonik, and TNT Growth validate enterprise and agency demand.
Ploy opened hiring in San Francisco and New York, signaling post-launch expansion.

What critics are saying

Webflow, HubSpot, Framer, 6sense, and Clearbit already attack each Ploy module.
Ploy’s free tier and young product make retention and monetization fragile in 2026.
If Webflow or HubSpot bundles Ploy’s features, Ploy becomes a feature, not a company.

What makes Ploy unique

Bryant Chou brings Webflow’s growth playbook and 12 years of website infrastructure experience.
Ploy unifies website building, visitor identification, and ad attribution inside one system.
YC says over 13% of P26 companies use Ploy for automated revenue.

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Growth & Insights and Company News

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Automated Sales Machine

Jun 22nd, 2026

Ex-Webflow CTO raises $27M for Ploy - The AI platform that runs your entire marketing stack.

Ex-Webflow CTO raises $27M for Ploy - The AI platform that runs your entire marketing stack. TL;DR: Ploy, an AI marketing platform founded by former Webflow CTO Bryant Chou, launched from stealth with $27 million in seed funding led by First Round Capital and Y Combinator. The Ploy AI marketing platform operates a company's entire website and marketing system autonomously - designing pages, writing copy, running campaigns, and syncing data back to the CRM without manual intervention. Table of Contents * Ploy raised $27M in seed funding led by First Round Capital and Y Combinator, officially launching from stealth on June 17, 2026. * Founded by Bryant Chou, co-founder and former CTO of Webflow, who spent 12 years building the platform now powering over 1% of the most active websites on the internet. * The platform runs three integrated modules continuously: Ploy Web (builds and optimizes pages), Ploy Grow (identifies prospects and executes outreach), and Ploy Ads (creates campaigns and tracks performance) - all syncing back to the CRM automatically. * Early customers include Hex, Clay, and agency TNT Growth, which uses Ploy to run sites across more than 50 clients. Over 13% of the current Y Combinator batch runs on Ploy. * Angel investors include Eoghan McCabe (Intercom co-founder), Sherwin Wu (OpenAI engineering leader), and Lenny Rachitsky. San Francisco-based Ploy officially exited stealth on June 17 with $27 million in seed funding. Bryant Chou, who co-founded Webflow and built its marketing and go-to-market teams during its fastest growth years, is now applying that playbook to an AI platform that runs a company's entire growth operation continuously in the background. According to Ploy's launch announcement via PR Newswire, the platform handles everything from landing page design to outbound campaign execution and CRM data sync without manual input. Three modules cover the full loop: Ploy Web builds and optimizes, Ploy Grow identifies high-intent prospects and executes outreach, Ploy Ads creates assets and tracks performance from impression to close. Customers like Hex are generating on-brand ABM pages at enterprise scale, while Clay powers full programmatic SEO builds across hundreds of pages - work that previously required dedicated engineering and design teams. "Over the last few years, growth teams have spent more time measuring than doing," said Chou. "Ploy closes the gap between having an idea and seeing it live." Why the Ploy AI marketing platform is a wake-up call for small business owners. According to Salesforce's State of Marketing Report, marketing teams now manage an average of 12 separate tools - and most spend more time on coordination overhead than on customer acquisition. Ploy eliminates that stack, giving lean teams the output of a full-scale growth operation. Chou put it directly at launch: "That cross-functional coordination is where good ideas go to die slowly." The platform is now generally available at ploy.ai. Start building your ai-powered growth engine today. Ploy's $27M launch signals that the era of fragmented marketing stacks is ending. AI platforms operating your website, CRM, and campaigns as a single unified system are here now. For small businesses ready to consolidate and automate, book a free Automated Sales Machine demo to see how AI-powered CRM automation can put your customer acquisition on autopilot.

PR Newswire

Jun 17th, 2026

Webflow co-founder's Ploy raises $27M to automate company websites with AI agents

Ploy, an AI growth platform founded by Webflow co-founder Bryant Chou, has launched with $27 million in seed funding led by First Round Capital and Y Combinator. The platform automates marketing operations by handling website design, copywriting, campaign management, performance optimisation and CRM integration. The San Francisco-based startup positions websites as the central hub connecting all growth channels. Its AI agents work continuously in the background to execute marketing tasks that traditionally required significant team resources. Early customers include Hex, which uses Ploy for enterprise account-based marketing at scale, and Clay, which generates hundreds of programmatic SEO pages. Agencies like Tonik and TNT Growth are deploying the platform across multiple clients, with TNT managing pages for over 50 clients. The platform is now generally available to all users.

Ploy

Founding Product Manager

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