Full-Time
API-first platform for promotions and loyalty
No salary listed
Berlin, Germany
In Person
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Talon.One provides an API-first, headless platform for enterprises to create, manage, and monitor promotions, loyalty programs, and gamification via the Incentives Engine. The platform integrates with a brand’s existing tech stack (CRM, e-commerce, POS) and uses a rules engine to personalize offers in real time based on customer data, geography, and behavior; it offers campaign management, coupon generation, referrals, loyalty logic, geofencing, and budget controls. Unlike many promo tools, it plugs into current systems without heavy coding and enables real-time data exchange across channels through its API. Talon.One serves mid-market to enterprise brands across retail, fintech, and hospitality (e.g., Adidas, H&M, Sephora) and aims to expand globally with AI-powered insights and predictive analytics following a 2025 growth round.
Company Size
201-500
Company Stage
Acquired
Total Funding
$963.3M
Headquarters
Berlin, Germany
Founded
2015
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Unlimited Paid Time Off
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Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
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401(k) Retirement Plan
401(k) Company Match
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Talon.One, an incentives platform serving 300 enterprise brands, has launched the Unified Incentives Protocol, a set of standards designed to surface promotions and loyalty programmes in AI agent-based shopping experiences. With agentic commerce expected to capture up to 20% of US market share by 2030, the protocol communicates incentives in a standardised, machine-readable format for AI shopping agents. The company has released loyalty and discount extensions for Google's Universal Commerce Protocol, enabling AI agents like Gemini to access customers' loyalty point balances, tier status and transaction details. The extensions are currently available to Talon.One's customers. The Berlin-based company aims to help brands remain competitive in agent-based commerce by making their incentives programmes discoverable to AI agents, avoiding price-based competition alone.
Talon.One has secured €114 million to enhance its capabilities in tailoring promotions, bonuses, offers, and vouchers. This funding aims to boost customer retention and attract new customers by leveraging tech-driven customer experiences.
Talon.One, a German enterprise loyalty and promotion software, today announced a €114 million growth funding round to deliver AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.
Talon.One, a Berlin-based enterprise loyalty and promotion software provider, raised $135 million in growth funding. The round was led by Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV. The funds will be used to enhance the platform and expand market presence in the US, UK, Europe, and APAC. The company serves clients like H&M, Adidas, and Sephora, with teams in Berlin, London, Boston, and Singapore, and over 270 customers globally.
Berlin, Germany - July 2, 2025 - Talon.One, a leading enterprise loyalty and promotion software, today announced a $135 million growth funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing investor CRV.