Founding Engineer
About the job
- A players only. Only A players can hire A players. We'd rather hire 1 A player and pay an above market amount (that someone is very happy with) than hire 3 B players and pay average.
- In-person working (New York City). No remote/hybrid.
- Drive. You're hungry to do what it takes for us to win together. You likely have a massive chip on the shoulder or a deep sense of craftsmanship. Work is a key part of your identity / fulfillment in life.
- Grind. We work/text on weekends and at night. It's ok to send messages at 3am. Someone is either up or they're not (and it won't wake them up). It's ok to call people as well if there's an emergency (and something is breaking).
- Urgency. Do in a day what usually takes weeks. Run through walls to get things done. Respond in minutes (or seconds) instead of hours.
- Shameless. Be extremely annoying if it means winning. Check-in on things 10x daily. Double (or quadruple) text if someone hasn't responded. Call them too.
- Fast firing. If someone isn't an A player, we part ways quickly. Please be okay with this. We do paid trials to help derisk this.
- Mission-driven. 'Make anything go viral' as a mission sounds fun to you.
- EV-based decision making. No buying IBM because it's safe.
- Customer-first, not team-first. It's our job to make things move fast. We dropped the ball if a customer feels like we did.
- Wear many hats. No job is not your job.
- Flat company org. Titles reflect scope. No political promotion games.
About the company
Icon.me builds digital professional cards called Icons that are shared across mobile, email, and online. Icons automatically pull in and display a user’s professional social feeds to create a dynamic profile that highlights industry insights and contact details. Users can see who views, saves, or shares their content through personal analytics, and the system identifies commonalities between connected people to add context to networking. The platform also includes Canvas, a social intranet and company reader for sharing and storing articles and web content among teammates, reducing email clutter and improving content discovery. Compared with typical networking tools, Icon.me ties together external social activity with analytics and personal connection insights while offering a private internal content hub via Canvas. The overall goal is to simplify professional branding and networking, helping individuals and companies share knowledge, manage contacts, and generate leads.
Company Size
1-10
Company Stage
Seed
Total Funding
$9.2M
Headquarters
New York City, New York
Founded
2024
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Simplify's Take
What believers are saying
- Icon raised $30M+ by September 2, 2026, led by Founders Fund.
- Its website says scripts are reviewed before payment and delivery lands in 12–16 days.
- A price of $1000 for six ads undercuts Billo and Soona on visible sticker cost.
What critics are saying
- Meta launched end-to-end AI creative tools at Cannes Lions 2026, compressing Icon's wedge.
- Icon's positioning flipped from AI automation to human UGC, weakening its original moat.
- If enterprise buyers adopt Meta Creator Marketing Hub, Icon becomes a replaceable middleman.
What makes Icon unique
- Icon.com now sells 6 Human UGC ads for $1000 with a full refund.
- Its workflow spans creator sourcing, scripting, shipping, filming, and editing under one Creative Director.
- The company pairs agency-like execution with software for brief review, asset storage, and launch analysis.
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Benefits
- Health Insurance
- 401(k) Company Match
- Remote Work Options
- Flexible Work Hours
- Unlimited Paid Time Off
- Paid Vacation
- Mental Health Support
- Wellness Program
- Gym Membership
- Professional Development Budget
- Conference Attendance Budget