Associate Director @ Influential

Growth & Marketing (1)

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
401(k) matching
An awesome collaborative work culture, a diverse team, and more!

Influential is looking for an experienced Associate Director, Campaign Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Associate Director works closely with our Account Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

In general, on a typical day you will:

Be accountable for the overall success of Influential's social campaigns
Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer. Well versed in the influencer marketing space or strong interest in the industry
Working knowledge of online performance tracking and brand measurement tools
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Being an Associate Director, Campaign Management requires:

5 - 7 years of experience working in a digital, advertising, or influencer marketing environment in the luxury beauty space.
Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
Expert negotiating skills and management of six figure Influencer campaign budgets
Established and extensive network of managers/agents or Influencer contacts.
Direct experience with on-site Influencer activations
Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
Working knowledge of online performance tracking and brand measurement tools
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
Strong organizational skills and attention to details, while juggling multiple projects and timelines
Comfortable working in a startup environment, creating organization and processes where none may exist
Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
Bachelor’s degree or equivalent experience

Bonus points if:

Experience at a marketing-tech or media start-up
You’re passionate about social media and/or influencer marketing

Salary Range:

$110K- $125K

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

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