At least 6 years of experience in content distribution, media partnerships, or digital marketing; experience in horseracing, sports, entertainment, or media industries is ideal.
A strong network and understanding of the Canadian media landscape.
Proven experience building and managing strategic content partnerships.
Deep understanding of video, social, and editorial content formats and how to tailor them for different platforms and audience segments.
Experience using analytics tools to evaluate content performance.
Strong communication, negotiation, and relationship management skills.
Passion for horse racing, sports, storytelling, and connecting audiences to compelling content experiences.
Responsibilities
Develop and execute the company’s content distribution strategy across owned, earned, and paid media channels.
Identify and build relationships with media outlets, sports networks, digital publishers, influencers, and content aggregators to expand content reach and brand visibility.
Target distinct audience segments, including core racing and wagering fans, casual sports betting audiences, and lifestyle consumers, by tailoring content development and distribution strategies to reach the right people in the right place at the right time.
Negotiate and manage content partnerships, including syndication, licensing, and co-publishing opportunities.
Collaborate with Content Production, Creative, and Communications teams to align storytelling and optimize content for external audiences.
Monitor and report on distribution performance, using analytics and audience insights to refine strategies and maximize impact.
Stay current with emerging media trends, platforms, and distribution technologies to keep the content strategy innovative and competitive.
Support promotion of live events and marquee races by coordinating with broadcast and streaming partners for content placement and amplification.
A NEW BREED OF ENTERTAINMENT
With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY
Reporting to the Director, Content & Social Media, the Sr. Manager, Content Distribution is responsible for leading the strategy, execution, and optimization of how the company’s content is distributed across owned and third‑party channels. With a strong focus on audience growth and engagement, this role seeks to amplify Woodbine’s stories and content across media platforms and partnerships. This role sits at the intersection of content strategy, media relations, and audience development — responsible for expanding the reach and impact of our racing, wagering, lifestyle, and brand content through owned and external channels.
KEY RESPONSIBILITES
Develop and execute Woodbine’s content distribution strategy across owned, earned, and paid media channels.
Identify and build relationships with media outlets, sports networks, digital publishers, influencers, and content aggregators to expand content reach and brand visibility.
Target distinct audience segments (ie. core racing and wagering fans, casual sports betting audiences, lifestyle consumers) by tailoring content development and distribution strategies to reach the right people, in the right place, at the right time
Negotiate and manage content partnerships — including syndication, licensing, and co-publishing opportunities.
Collaborate closely with internal teams (Content Production, Creative, and Communications) to align storytelling and ensure content is optimized for external audiences.
Monitor and report on distribution performance, using analytics and audience insights to refine strategies and maximize impact.
Stay on top of emerging media trends, platforms, and distribution technologies to keep Woodbine’s content strategy innovative and competitive.
Support the promotion of live events and marquee races by coordinating with broadcast and streaming partners for content placement and amplification.
QUALIFICATIONS
6–8 years of experience in content distribution, media partnerships, or digital marketing — ideally within horseracing, sports, entertainment, or media industries.
Strong network and understanding of Canadian media landscape
Proven experience building and managing strategic content partnerships.
Deep understanding of content formats (video, social, editorial) and how to tailor them for different platforms and audience segments.
Data-driven mindset with experience using analytics tools to evaluate content performance.
Exceptional communication, negotiation, and relationship management skills.
Passion for horse racing, sports, storytelling, and connecting audiences to compelling content experiences.
Reason for Vacancy: New Role
Salary: The target hiring salary range for this position is $102,000 - $110,000. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role.
We use AI-powered resume screening software to help identify qualified candidates based on the criteria in this job posting. All applications prioritized by the system are subsequently reviewed by our hiring team to ensure a fair and human-centered selection process
Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.