Associate Director
IQM
Associate Director
IQM
Voter data and programmatic political ads
Salary Range: 150000 to 175000 (Currency: USD) (Pay period: per-year-salary)
IQM is seeking a strategic, hands-on Associate Director of Product Management to lead our Political vertical, with a mandate to build what comes next. For more than a decade, IQM has helped campaigns, agencies, committees, and advocacy groups reach voters during election cycles. In this role, you will own the political product strategy and roadmap, and your primary focus will be building new, year-round product lines for public affairs, advocacy, and issue campaigns: the organizations working to move legislation, shape policy, and reach decision makers and the people who influence them, every month of the year, not just in October of an election year.
You'll spend real time with public affairs firms, advocacy organizations, trade associations, political agencies, and our own political sellers, and you'll form a clear point of view on where the market is underserved. You'll turn that point of view into new products, take them from zero to one, and work with distributed engineering, data science, and design teams across North America and India to ship them, while keeping IQM's election products strong. This role is ideal for someone who has worked inside the political or public affairs ecosystem, has built something new rather than only managed what existed, and wants to create a durable, non-cyclical business inside a market leader.
This is the first product leadership role dedicated to IQM's public affairs and advocacy expansion.
This role is hybrid, meaning team members are expected to work one to two days per week in person at one of the office locations in either NY/DC.
At this time, IQM does not sponsor new applicants for employment authorization for this position.
Public Affairs & Advocacy Product Lines: Define and build IQM's next political product lines for public affairs, advocacy, issue campaigns, and government relations. Size the opportunity, identify the buyers and their workflows, and take the first products from concept to paying customers.
Political Product Strategy & Roadmap: Own the vision, multi-year strategy, and roadmap for IQM's political portfolio, balancing new year-round lines with continued strength in election-cycle products. Decide where IQM should build, partner, or improve what already exists.
Market and Customer Discovery: Run structured discovery with public affairs firms, advocacy organizations, trade associations, political agencies, media buyers, and IQM's political sellers. Separate recurring market needs from one-off requests, and bring an independent read of the market back to the team.
Data & Audience Products: Shape the data foundation for issue and influence campaigns: voter, legislative, issue, stakeholder, and geographic data, and how it becomes activatable audiences. Evaluate data quality and assess potential data partners.
Roadmap and Prioritization: Turn customer and market problems into clear requirements, use cases, acceptance criteria, and success metrics. Prioritize on evidence: customer impact, revenue potential, feasibility, compliance risk, and timing around legislative and election calendars.
Compliance by Design: Build political advertising rules, disclosure requirements, lobbying and issue-advocacy considerations, state-specific regulations, and platform policies into product design from the start, working with Legal and Compliance early.
Execution with Distributed Teams: Lead products from discovery through release and adoption, working closely with engineering, data science, design, and QA teams across North America and India. Give teams the context and clarity to move quickly without waiting on you.
Performance and Adoption: Define success metrics, track adoption, revenue, and customer outcomes, and partner with Sales, Customer Success, and Product Marketing so new lines become real, repeatable revenue.
8+ years of experience across political or public affairs technology, data, digital media, advertising technology, or product management, with the most recent 3 to 5 years owning product strategy and roadmap at a senior or director level.
Direct experience in the political, advocacy, public affairs, or government relations ecosystem. You understand how these organizations plan campaigns, use data, and buy media.
A builder: you can point to a product, platform, data capability, or business line you took from zero to one, and the outcomes it drove.
A track record of defining what needs to be built, setting the execution plan, and delivering it with engineering teams, including teams in other locations and time zones.
Comfortable in front of customers. You can lead a discovery conversation with a public affairs firm or campaign team and walk away with a point of view, not just a list of requests.
Experience in a regulated, deadline-driven environment where errors carry real consequences.
Analytical, organized, and comfortable making sound decisions with incomplete information.
Clear written and verbal communicator across technical, commercial, and executive audiences.
Experience at a public affairs firm, advocacy technology platform, government relations or legislative intelligence company, political agency, or voter data provider.
Experience with programmatic advertising, DSPs, or audience and identity products.
Experience working through at least one major election cycle in a digital, data, or technology role.
Experience evaluating and integrating data, identity, or measurement partners.
Familiarity with political advertising disclosure rules, issue-advocacy regulations, and state-by-state differences.
Hands-on technical curiosity: SQL, APIs, analytics tools, or prototyping.
At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too.
100% Employer-Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.
Health and Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.
Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.
Total Well-Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.
At IQM, we’re not just building a team, we’re creating a workplace where you can thrive.
IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
Over the past year, IQM has been awarded:
Best New Product: IQM Power Segments — Reed Awards, 2026
Engineering Team of the Year — CampaignTech Awards, 2025
Best Customer Service | Tech Vendor — CampaignTech Awards, 2025
Best Demand-Side Platform — MarTech Breakthrough Awards, 2025
Best Demand-Side Technology — AdExchanger Awards, 2025
Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025
Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.
For more information, visit iqm.com.
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IQM provides a media buying and voter intelligence platform for political campaigns. It imports voter data, matches and segments it to create target audiences, and runs programmatic digital ads tailored to districts. The platform combines data management, audience insights, and advertising services in one suite, emphasizing data security. Its goal is to help campaigns identify, understand, and reach voters more accurately while protecting voter data.
Explore more opportunities at IQM