Content & Communications Manager

About the Role:

Binance is looking for a creative, data-driven marketer to own content, brand voice, social media, and organic search across the Philippines and wider SEA. You'll be the local voice for one of the world's most recognised crypto brands — shaping how we show up on TikTok, X, and Google in one of our fastest-moving regions, and turning that presence into measurable audience and organic growth. This is a hands-on, high-visibility role with direct regional exposure: your work ships in-market within days, not quarters.

What You'll Do:

• Build localized content across social, campaigns, blogs, and marketing collateral — written to land with a PH audience, not translated at it.
• Own our local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
• Grow organic search performance through keyword research, on-page optimization, and content that ranks — coordinating with regional SEO teams on strategy.
• Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
• Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
• Measure and report on content, social, SEO, and campaign performance — turning the numbers into clear recommendations.

What We're Looking For:

• 2–4 years in content marketing, social media, branding, or SEO — agency or in-house.
• Bilingual English/Tagalog is required to be able to coordinate with overseas partners and stakeholders.
• Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics, and what content optimization actually means in practice.
• Comfort with data: you can read a performance report and decide what to change.
• Self-directed — able to move without a full team around you.

Nice to Haves:

• Interest in or exposure to crypto, blockchain, or Web3.
• Prior experience across multiple SEA markets