Digital Executive - Acquisition Marketing

Job Description

The role of Digital Executive is pivotal within the Global marketing team at Exinity. The successful candidate will assist in shaping and implementing the digital marketing strategy for the China and Asia markets, supporting FXTM and potential future brands within the company's portfolio. The individual will be tasked with the operational management of digital marketing campaigns across various channels, including display media, PPC, and paid social. Additionally, the role demands active engagement with both internal teams and external partners, such as local media, to optimize marketing efforts. 

The ideal candidate will have excellent communication skills, negotiation abilities, and strong project ownership, accompanied by a proactive attitude and analytical thinking. A keen interest in mastering marketing practices and a commitment to actively engage in day-to-day strategy execution are essential. This opportunity is designed for someone who is looking to make a significant impact on brand growth and performance through direct, hands-on involvement in digital marketing efforts. 

Key Responsibilities 

• Execute media buying activities across key Asia markets, including media sourcing, quotation collection, rate negotiation, placement selection and booking, especially in GRC. 

• Manage day-to-day relationships with publishers and media partners, coordinating campaign requirements, timelines, creative materials and placements.  

• Negotiate media rates, packages and value-added opportunities to improve buying efficiency and overall media value.  

• Manage the end-to-end media buying process, including booking confirmation, PO submission, budget and spend tracking, and invoice reconciliation. 

• Coordinate campaign trafficking, tracking and launch execution, ensuring campaigns are delivered accurately and on schedule.  

• Monitor campaign delivery and media performance, working directly with media partners on optimization, placement adjustments and follow-ups.  

• Maintain regular media reporting and performance analysis, covering spend, delivery, channel performance and partner effectiveness.  

• Work closely with local and regional marketing teams to execute media activities for key campaigns, while sharing media learnings and best practices across Asia. 

Qualifications

•  2+ year of hands-on experience in digital marketing, media buying, or campaign operations. 

• Data-driven, result-oriented, strong logical thinking and communication skills, initiative and hardworking. 

• Exceptional attention to detail, with the proven ability to deliver detailed analysis and campaign updates within very tight deadlines. 

• Fluent in Mandarin & English is a must, with full professional proficiency (written and verbal) in both languages (English and Simply Chinese). 

• Knowledge in Powerbi, DoubleClick Campaign Manager and Google Analytics 360 is a plus. 

• Advance Excel, PowerPoint and presentation skills are a must. 

Additional Information