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Incrmntal

Privacy-first marketing measurement via micro-experiments

Senior Product Manager

Product ManagementConfirmed live in the last 24 hours
Full-timeRamat Gan, IsraelNo salary listedHybrid

About the Job

Requirements

  • At least 4 years of work experience in product management.
  • A proven track record of shipping products involving machine learning, statistical modeling, or data pipelines, and comfort serving as the product management counterpart to a data science team.
  • Technical fluency to read and discuss machine learning and statistical concepts, including regression, causal inference, Bayesian methods, and time series, with data scientists and reason about model-design trade-offs.
  • Hands-on comfort with SQL and the ability to independently query, explore, and validate data.
  • Understanding of data infrastructure concepts, including ETL/ELT pipelines, data quality, and distributed processing such as Spark, Kubernetes, or Argo, sufficient to collaborate meaningfully with engineering.
  • Strong user experience sensibility for data products, experience partnering with designers to create clear and usable interfaces from complex data and model outputs, comfort working in Figma, and ability to communicate uncertainty, causal results, and key performance indicators to non-technical users through data visualization.
  • Experience shaping dashboards and in-product analytics, including defining what to surface, how to structure it, and how users will interpret and act on it.
  • Hands-on experience with product integrations and data connectors, including customer data ingestion through APIs, software development kits, mobile measurement partners, ad platforms, server-to-server integrations, and data warehouses; understanding of onboarding flows for authentication, data mapping, validation, and error states.
  • Knowledge of agile development practices, including Scrum and Kanban.
  • Strong analytical skills, conceptual thinking, and a structured work approach.
  • Written and verbal communication skills to translate between data science, engineering, design, and commercial stakeholders.

Responsibilities

  • Own a significant part of the product roadmap for the value measurement platform, focusing on data science-driven features and customer onboarding.
  • Partner with data scientists from problem framing through experimentation, model validation, and productization; critically review model specifications, challenge assumptions, and prioritize research directions based on customer impact.
  • Define success metrics and evaluation frameworks for machine learning models with the data science team, balancing statistical rigor with business usability.
  • Own the user experience of data-heavy features by collaborating with designers and data scientists on intuitive user flows, visualizations, and actionable dashboards.
  • Design and prioritize dashboards, reports, and in-product analytics, deciding which metrics to surface, how to visualize uncertainty and causal results, and how to make insights discoverable.
  • Conduct user research and customer interviews to validate analytical value, feature usability, and onboarding integration; translate findings into product and design improvements.
  • Translate customer problems into scoped technical and design requirements and translate model outputs and methodology into clear customer value propositions.
  • Prepare feature implementation and support engineering, design, and data science teams through design reviews, quality assurance, and launch; write acceptance criteria covering model behavior, edge cases, data quality, and empty, loading, partial-data, and error states.
  • Ensure data integrity through testing, acceptance tests, and ongoing monitoring across data products.
  • Work with clients and internal stakeholders to understand business goals, identify relevant key performance indicators, and feed insights into the product, modeling, and dashboarding roadmap.
  • Oversee end-to-end data flow and engineering processes with machine learning, data, and engineering teams to ensure efficient and accurate operation during client onboarding and daily production runs.
  • Plan for missing or imperfect data by designing product behavior and user experience for new client onboarding, process failures, client-specific configurations, long-term seasonality, and external signals or features.
  • Drive experimentation by helping design A/B tests, back-tests, and validation studies to assess new models, features, and user experience changes.

Desired Qualifications

  • Experience in Software as a Service, business-to-business, or data-heavy or machine-learning-driven products is strongly preferred.
  • Familiarity with Python, including notebooks and basic scripting.
  • Familiarity with third-party integrations in the ad-tech ecosystem, such as Google Ads, Meta, TikTok, AppsFlyer, Adjust, Snowflake, and BigQuery.
  • A Bachelor of Science or higher in a quantitative field, such as Computer Science, Statistics, Mathematics, Engineering, or Physics, is a plus.
  • Familiarity with advertising, digital marketing, analytics, attribution, or tracking.

About the Company

Incrmntal

Privacy-first marketing measurement via micro-experiments

INCRMNTAL helps advertisers measure how different marketing actions affect business results across all channels without using user-level data. It treats each marketing adjustment as a micro-experiment and compares aggregated KPI changes to determine impact. The platform uses causal data science and anomaly detection to spot how campaigns and real-world events shift performance, and it evaluates these changes against shared KPIs to quantify effectiveness. It operates in a privacy-first way, relying on aggregated data and cross-channel measurements instead of individual user data, and requires no coding or SDK. A conversational AI interface translates insights into actionable recommendations, enabling continuous optimization of marketing spend and strategy without interrupting campaigns or requiring separate experiments. Its goal is to help brands optimize their marketing investments with ongoing, data-driven insights across all channels.

Company size
11-50
Company stage
Seed
Total funding
$5.5M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2020

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