Strategy Director

Company description

Ever dreamt of working for a top-notch creative agency, with award winning work across global brands and a transformative new model centered around creativity and data?

Le Pub is a leading creative force at Publicis and in the world- combining best-in-class creativity, inventiveness and technology expertise with creatively ambitious clients.   

We believe that brands can no longer merely communicate with consumers, and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than communicating “at them”). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fueled by rich global data and powered by world-class creativity - Le Pub is Where Brands Meet Culture.  

About Publicis Groupe

Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology. 

Overview


Responsibilities

As Strategy Director, you will:

• Lead strategy for our global brands, owning the strategic direction on our biggest accounts and pitches, from large integrated campaigns to brand platforms.
• Build and run our global insight engine. Unearth insights from markets around the world by tapping the Publicis network, local planners, cultural sources and communities, plus field research of your own, and turn them into sharp points of view that give our creative work an edge.
• Find what travels. Spot which insights are universal, which are local, and how to translate one into the other without losing what makes it true.
• Write inspiring creative briefs that balance a high level of creative ambition with strategic rigour, and set the bar for the briefs written across the team.
• Use qual and quant data to power the strategic journey, directing our Data and Culture lab to make sure we capture the juiciest insights.
• Turn big business objectives into concrete strategic tasks, understanding the barriers to overcome and shaping comms strategies that clear them.
• Be a trusted advisor to senior clients, providing strategic guidance and thought leadership that deepens our partnerships and opens new opportunities.
• Drive new business, leading the strategic thinking and the room presence in pitches.
• Lead, mentor and grow the strategy team, setting standards, developing junior and mid-level strategists, and helping us hire the next great ones.
• Shape the agency's point of view, contributing thought leadership that earns Le Pub a reputation for seeing things first.
• Collaborate across departments and with partners (creative, media, PR, data, clients and the wider Publicis network) from conceptualisation through execution.

Qualifications

What you've done before

• You have 8+ years of experience in strategic roles within top-tier agencies or brands, including 2+ years in a lead or senior position.
• You have built strategy for brands across several markets and cultures, and can show work that was sharper because of an insight you found far from home.
• You have a proven way of sourcing insight beyond the obvious: local networks, subcultures, social listening, field research, data. You know where to look and who to ask.
• You are well-versed in comms planning, creative development and market research, and integrate them into cohesive strategies.
• You know advertising strategy and what drives effectiveness, and can back your thinking with evidence.
• You understand data and use it to build creative strategies.
• You have led and developed strategists, and people are better for having worked with you.
• You are at home in a senior client meeting and a creative review alike.
• You are fluent in English. Another language, or time living and working abroad, is a plus.

Additional information

What do we offer?

• A competitive salary, a laptop and travel expense reimbursement.
• The opportunity to (continue to) develop yourself and the option to take courses/workshops.
• Opportunity to work on big brands and with an experienced global agency across multiple verticals.
• A super ‘gezellig’ (if you know you know) and brand new office in the Staal-Kade building, Zuid area of Amsterdam (moving in December 2026).
• The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year.
• Discounts on Classpass and a bike plan.
• A work environment where everyone feels heard, valued, and respected.