Media Planning Analyst

Overview

Analyst, Media Planning

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

 As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

 With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

 At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Role Overview:

This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

Roles & Responsibilities:

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

Required Qualifications

• A full-time graduate degree.
• 3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
• Strong analytical skills and attention to detail with the ability to work with large datasets
• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts.