SEM Intelligence Specialist

Your Opportunity

The Strategic Enrolment Intelligence Specialist reports to the Director, Strategic Enrolment Management, and serves as the senior analytical intelligence advisor within the SEM portfolio.

Working from certified institutional data, the Specialist analyzes, forecasts, and visualizes enrolment data to support evidence-based decisions across recruitment, admissions, conversion, retention, and market positioning. The Specialist leads market and competitive intelligence activities to identify emerging opportunities, risks and trends affecting enrolment strategy.

The role partners closely with the Registrar’s Office, Domestic and International Recruitment, Admissions, Communications & Marketing, Data Analytics and Reporting (DAR), Finance, and academic leadership. As a key source of enrolment intelligence for senior leadership and governance bodies, the role requires exceptional analytical acumen, strategic judgment, and discretion. The accuracy and integrity of its work have direct implications for institutional reputation, fiscal planning, and equitable student access.

Functions and Duties

Enrolment reporting & analysis: Lead the design, development and maintenance of enrolment reporting, scorecards, and recurring analytical products   including application trackers, conversion-funnel analyses, monthly enrolment summaries and FTE and revenue forecasts Integrate and analyze data from DAR, Student Information Systems (SIS), CRM platforms, and external sources to meet SEM’s operational and strategic information needs.
Decision support: Produce ad hoc analysis executive-ready briefs and support materials for the Director, Enrolment Council, senior leadership, and Board.
Ensure analytical accuracy, consistency, and integrity through rigorous validation and resolve data discrepancies with DAR and the Registrar’s Office.
Data visualization & dashboards: Design, develop and maintain interactive dashboards and reports for Enrolment and Provost Councils and other leadership audiences using tools such as Power BI Tableau in collaboration with DAR. Apply current visualization and accessibility standards; enable governed self-service reporting, make responsible, validated use of AI-assisted analytics, and translate complex data into clear narratives for audiences from frontline recruiters to the Board.
Conversion funnel & student journey: Map and analyze the funnel from inquiry through registration and retention, identifying drop-off points and conversion drivers, supporting A/B testing and outcome measurement, and serving on the Conversion Task Force and SEM Operations team.
Forecasting & scenario modelling: Develop and maintain enrolment forecasting models, planning documents, and best-/most-likely-/worst-case scenarios to support SEM, Enrolment Council, and Provost Council planning, including providing analytical support for FTE and revenue planning with Finance and Institutional Research.
Market & competitive intelligence: Conduct primary and secondary research on demographic, labour-market, and competitor trends across the BC Interior and Canadian post-secondary sector; produce intelligence briefs and maintain a repository to inform enrolment-territory and program-portfolio decisions.
Data stewardship & governance: Act as the SEM portfolio’s data steward, ensuring compliance with data-governance standards, privacy legislation (FIPPA), and ethical, equity-informed data use that supports Indigenous and underrepresented learners; align definitions with partners and document methodologies.
Institutional enablement: Build the data capability of the SEM portfolio and the wider leadership team through guidance and training, and stay current with advances in analytics, BI tools, and market-research methods to continuously improve reporting and decision-making.

Education and Experience

Undergraduate degree in Data Science, Statistics, Economics, Business Analytics, Computer Science, Marketing Research, or a related field.
Minimum 3–5 years of progressive experience in a data-analyst, business-intelligence, or market-research role or enrolment/planning analytics preferably within Canadian post-secondary education or a similarly data-intensive, multi-stakeholder environment.
Demonstrated proficiency with data-visualization and BI tools (Power BI, Tableau, advanced Excel), SQL, and Python or R for data analysis.
Experience in market research design, execution, and synthesis (competitive analysis, survey research, trend analysis).
Familiarity with Student Information Systems (e.g., Banner), CDP and CRM platforms (e.g., Slate, HubSpot, Salesforce).
Experience producing executive-facing reports, presentations, and data narratives for senior leadership and governance audiences.
Combination of education and experience

Skills and Abilities

Advanced knowledge of data analytics, statistical methods, and research design, with deep understanding of data-visualization, information-design, and data-storytelling best practices, including accessibility standards.
Knowledge of Canadian post-secondary education systems, enrolment-management concepts, and the student lifecycle.
Familiarity with data-governance frameworks, privacy legislation (FIPPA), responsible-AI principles, and ethical data handling.
Expertise designing clear, decision-oriented dashboards, reports, and visualizations for diverse audiences.
Strong written and verbal communication; able to explain complex analytical concepts in accessible language and influence without authority.
Sound judgment interpreting data and managing ambiguity, clearly communicating limitations and confidence levels.
Excellent project management across competing priorities; meticulous attention to detail and discretion with confidential information; works independently while seeking stakeholder alignment.

Other Requirements

Valid BC Class 5 Driver’s License and access to a vehicle for inter-campus travel.
Ability to work occasional evenings and weekends as required to support reporting deadlines and governance cycles.
Occasional travel to community campuses and participation in sector conferences or professional development.