Senior Specialist - Social Media & Content Creation

About

Dreww is a growth marketing agency that helps B2C and B2B businesses turn marketing into revenue. We use social media, content, performance marketing, websites, and CRMs to drive demand and growth.

Mission

To shape culture and influence consumer purchasing habits at scale.

Vision

By December 2029, Dreww aims to maintain long-term growth partnerships with 50 active clients, each relying on Dreww to drive measurable revenue through digital channels, while establishing a presence in New York City to support expansion into the U.S. market and beyond.

Role & Responsibilities

The Senior Specialist, Social Media and Content Creation is a senior-level position at Dreww, built for someone who lives and breathes social media, short-form video, and the Creator Economy. As a Senior Specialist, you will take full ownership of Always-on social media for a portfolio of brands, building video-first strategies that make them relevant, engaging, and viral online. Your focus will be on shaping culture, building communities, and driving measurable business results through content that resonates.

This role is perfect for someone who is both a maker and a leader: you’ll be hands-on in developing creative ideas, planning and running shoots, and guiding edits, while also mentoring Specialists and Junior Specialists to raise the bar across the team. You’ll constantly push for better results: testing new series, experimenting with formats, and driving clients to embrace a true content creator mindset.

If you’re passionate about storytelling on TikTok and Instagram, obsessed with results, and energized by the challenge of turning a brand into a cultural presence, this role will give you the freedom and responsibility to make a meaningful impact.

As a Senior Specialist, Social Media and Content Creation, you will be responsible for the following:

• Set, track, and exceed ambitious KPIs and performance benchmarks for client accounts.
• Lead the development of content strategies that align with client business objectives and drive measurable results.
• Generate and pitch creative, trend-forward ideas for short-form videos.
• Plan and oversee all aspects of video shoots, ensuring efficiency and creative excellence.
• Direct and execute shoots, capturing high-quality content and guiding on-screen talent.
• Guide post-production, providing feedback and ensuring timely delivery of final videos.
• Manage content calendars to ensure consistency, organization, and alignment with campaigns.
• Oversee community management, ensuring engagement and responsiveness across platforms.
• Analyze performance data, produce reports, and translate insights into strategies that optimize future content.
• Design and implement paid media strategies using Meta Ads Manager and TikTok Ads Manager.
• Act as the senior client partner, providing strategic advice on best practices, long-term opportunities, and innovation while building trust-based relationships that ensure satisfaction and retention.
• Anticipate and adapt to platform shifts, creator economy trends, and cultural movements.
• Mentor and develop Specialists and Junior Specialists, raising creative and operational standards while stepping in to support production when needed.
• Champion innovation in creator-led content, representing Dreww through case studies, best-practice showcases, and thought leadership content.

Qualifications:

• Degree in marketing, communications, filmmaking, or equivalent experience.
• 5–10 years of experience in agency, marketing, or content creation roles, with proven success in social media strategy and leadership.
• Perfect bilingual proficiency in French and English, both written and spoken.
• Proven ability to build and execute social strategies that drive measurable business results.
• Strong track record in leading ideation and creative execution for high-performing content.
• Deep understanding of creator-led marketing and emerging platform trends.
• Ability to connect content strategy to brand building and revenue growth.
• Demonstrated success in developing and mentoring team members toward higher performance.
• Advanced experience with paid media strategy using Meta Ads Manager and TikTok Ads Manager.
• Extensive expertise across social media platforms, analytics tools, production equipment, and video editing software.
• Ability to translate performance data into actionable insights and innovation.
• Exceptional prioritization skills and the ability to manage multiple projects in a fast-paced environment.
• Strong client-facing experience with the ability to influence senior stakeholders.
• Proactive problem-solving skills with the ability to anticipate challenges and maintain momentum.
• Proven ability to manage complex projects from strategy through execution.
• Consistent commitment to high creative and operational standards.
• Ongoing dedication to professional growth and staying current with industry best practices.

Perks and benefits:

🛡️ Group insurance

🏖️ 3 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities

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