Manager, Web Content and CMS

Overview

​​The Manager, Web Content & CMS is responsible for day-to-day website content operations, publishing quality, and content management system (CMS) administration across Dental Care Alliance (DCA)'s portfolio of locally branded dental practice websites. This hands-on role ensures that patients can find current, accurate, useful, and consistent information while preserving the local identity, services, and operating realities of individual practices. Reporting to the Director, Digital Experience & Web Strategy, this manager will help prepare content and publishing workflows for DCA's planned 2027 website rebuild, then support the transition from agency-led website content maintenance to a scalable, internally managed CMS operation. The role combines enterprise-wide publishing efficiency with disciplined local customization, cross-functional coordination, quality assurance, and measurable digital performance.​ 

Responsibilities

​​Own day-to-day content publishing and maintenance for assigned practice websites, including location and service pages, provider profiles, contact information, forms and calls to action, and approved campaign landing pages.

​Coordinate accurate and timely updates across a large portfolio of locally branded websites, using reusable content, shared templates, and centralized publishing for common updates while maintaining approved local exceptions.

​Develop and maintain a content inventory, update calendar, change log, and standardized request intake, prioritization, editorial review, and approval process.

​Serve as the hands-on CMS power user and day-to-day functional administrator for Marketing-managed content, including page assembly, content entries, taxonomies, reusable components, assets, workflows, and approved user roles.

​Document and enforce content governance standards, including naming conventions, template usage, version control, publishing permissions, content ownership, approval checkpoints, and archiving practices.

​Perform pre- and post-publication quality assurance across desktop and mobile experiences: content accuracy, links, calls to action, page formatting, accessibility basics, tracking requirements, and brand consistency.

​Support content discovery and migration planning for the 2027 website transformation, including content inventories, page mapping, asset preparation, editorial cleanup, content entry, staging reviews, and acceptance testing.

​Help operationalize the chosen commercial CMS through scalable content models, reusable publishing processes, staff training, operating procedures, and practical user documentation, under the Director's platform leadership. 

​Work with SEO and Digital Experience partners to preserve important page content, local relevance, metadata, redirect requirements, and conversion elements during migration and launch. 

​Implement approved SEO recommendations from the Manager, SEO & Local Search, including page titles, headings, internal links, location and service content, structured content inputs, and metadata within the CMS. 

​Partner with the Manager, Conversion Rate Optimization and Paid Media teams to publish and QA approved landing-page variations, conversion elements, and campaign-specific content without independently owning experimentation strategy. 

​Collaborate with Creative and Brand stakeholders on visual assets, writing quality, accessibility, and approved practice-level brand standards; ensure required clinical, advertising, and compliance approvals are obtained. 

​Provide responsive, consultative content support to assigned stakeholders, translating business requests into well-scoped work, realistic timelines, and clear status communication; challenge unnecessary or inconsistent updates constructively. 

​Build efficient workflows and repeatable SOPs that reduce turnaround time and errors without sacrificing content quality or appropriate approvals. 

​Follow applicable DCA policies for HIPAA-related website risks, patient privacy, consent, healthcare advertising, clinical claims, accessibility, and content security; involve Legal, Compliance, Clinical Leadership, and IT where appropriate.​ 

​​Content Accuracy​

​​Keeps practice information current, consistent, and correct across the website portfolio.​

​​CMS Administration​

​​Manages publishing workflows, permissions, templates, and quality checks in the CMS.​

​​Attention to Detail​

​​Catches errors before publishing through disciplined QA and documentation.​

​​Prioritization​

​​Manages high volumes of competing requests while setting clear expectations with stakeholders.​

​​Migration Readiness​

​​Prepares content inventories and workflows that support a smooth 2027 rebuild and in-house transition.​

Qualifications

• ​​Education: Bachelor's degree in Marketing, Communications, Digital Media, Information Systems, or a related field required; an equivalent combination of education and directly relevant experience may be considered. 

• ​Experience: 5+ years of hands-on website content management, CMS administration or content publishing operations, including accountability for production accuracy, content governance, and cross-functional delivery. 

• ​Demonstrated experience working in an enterprise or multi-site CMS environment with reusable components, structured content, templates, approval workflows, and varied local or business-unit content needs. 

• ​Advanced hands-on proficiency with at least one modern enterprise CMS, such as Contentful, Contentstack, Drupal, Sitecore, Adobe Experience Manager, or a comparable platform; willingness to learn DCA's selected system. 

• ​Experience coordinating high-volume content updates, QA, information architecture, content inventories, publishing processes, and stakeholder approvals across multiple websites or complex digital properties. 

• ​Working knowledge of on-page SEO, accessibility principles, basic HTML/CSS, website analytics, and the content implications of website migration and conversion optimization. 

• ​Preferred: Experience supporting a large multi-location, multi-brand website portfolio in dental, healthcare, veterinary, or another regulated service industry. 

• ​Preferred: Direct involvement in a substantial CMS migration, website rebuild, or transition of website maintenance from an agency to an internal team.​ 

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