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Cohu

Designs and sells semiconductor test equipment

Regional Sales Manager

Field SalesConfirmed live in the last 24 hours
Full-timeMalaysiaNo salary listed

About the Job

Requirements

  • A Master's or bachelor's degree in Electrical, Electronics, or Mechanical Engineering.
  • At least 5 years of technical sales and/or capital equipment sales experience.
  • Willingness to travel extensively and at short notice within Malaysia and overseas.
  • Knowledge of semiconductor backend testing, the market, and competitors' solutions.
  • Prior sales and/or support experience with semiconductor manufacturers in Central and Southern Malaysia.

Responsibilities

  • Achieve assigned sales targets and develop new accounts.
  • Manage customers and locations in collaboration with field teams, including local sales, Global Account Managers, local field service/application teams, and internal Engineering, Tech Support, Operations, and Product teams.
  • Provide account and market analysis and regular feedback on market conditions and new requirements in covered accounts.
  • Consolidate and provide accurate forecasts and sales activity reports to the VP Asia Customer Group and Country Sales Manager in a timely manner.
  • Visit prospective, new, and existing clients regularly to understand their needs, assess sales opportunities, and build rapport with customers at all levels.
  • Arrange customer visits with Engineering, Product Support, Technical Support, Business Development, and other technical and field support staff for technical and sales discussions.
  • Communicate the company product roadmap and new developments to customers effectively.
  • Follow up on sales, projects, and customer purchase orders through final customer buy-off.
  • Work with Field Service and Technical Support to ensure efficient after-sales service according to established policies and instructions.

Desired Qualifications

  • Knowledge of Cohu products and offerings.

About the Company

Cohu

Designs and sells semiconductor test equipment

Cohu provides test and inspection equipment for semiconductors, including test/inspection handlers, MEMS test modules, test contactors, thermal sub-systems, and automated test equipment. These capital systems are designed, manufactured, and sold to test wafers, dies, and modules, with ongoing service and support contracts creating recurring revenue. What sets Cohu apart is its integrated portfolio that covers multiple test needs plus a global support footprint, enabling customers to test across automotive, consumer, industrial, and medical electronics. The company aims to help customers reliably test and validate semiconductor devices to ensure product quality and production yield.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Poway, CA
Founded
1945

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