Senior Product Marketing Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

This role is based in Central London with a hybrid model of remote and in person/office meetings (2-3 days per week). The UK-based salary range for this position is £81,000 - 96,000 with an additional performance-based cash bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

About the Role

As a Senior Product Marketing Manager on our International team, you’ll own the go-to-market strategy and execution for Life360’s app, devices and membership offerings across our international markets. You’ll partner closely with Global Product Marketing (U.S.), Product, Growth, and Marketing teams to craft compelling narratives, localise messaging, and drive adoption and engagement throughout the member journey - from initial onboarding through premium upsell. This hands-on role blends strategy with tactical execution: you’ll identify market opportunities through customer insights, competitive analysis, and performance data, then translate them into clear positioning, launch plans, and ongoing engagement campaigns. Your work will directly shape our platform’s evolution in key markets, helping families stay safer, more connected, and more empowered every day.

What You’ll Do

• Software & Hardware Launches: develop comprehensive launch plans, establish clear timelines, and coordinate execution of new software and hardware features across international markets, ensuring seamless go-to-market support tailored to each region’s needs.
• Messaging & Positioning: create detailed country-specific messaging frameworks, design localised landing pages & overall life360.com website content, and partner with integrated marketing to produce creative briefs that resonate with diverse audiences in key markets such as the UK, Germany, Brazil and Australia.
• New Country Expansion: conduct targeted market analyses, synthesise user research insights, and assist with localised product-market fit frameworks to help identify and prioritise expansion opportunities.
• International POV in Central Launch Planning: prepare launch input decks and lead market-readiness reviews within global GTM cycles, providing critical international insights that reduce rework and accelerate time-to-market.
• New Product Feature Development: draft regional feature proposals, manage beta feedback reports, and coordinate in-market trials to ensure new product capabilities meet local customer needs and inform the global roadmap.
• Liaison to Global Teams: act as the primary point of contact between local markets and worldwide functions—such as Product Marketing and Product—communicating business needs and feature requirements to influence the product roadmap and improve customer experience.
• Competitive Intelligence: possess and continuously update expert knowledge of competitor and third‑party products and strategies, translating insights into actionable recommendations.
• International Marketing Planning: collaborate on the quarterly marketing plans by evaluating product performance, consumer research, and business trends to outline key opportunities and prioritise growth-driving actions.
• Customer Insights Research: design and execute regular research programmes - including surveys, interviews, and competitive scans - across priority geographies, delivering actionable reports that guide regional marketing strategies.
• Geo Trends, Competitors & Behavior, and Pricing Guidance: compile quarterly country briefs summarizing market dynamics, competitive landscapes, user behavior patterns, and pricing recommendations, enabling data-driven decisions for international growth.
• Cross-Functional Projects: coordinate with legal, finance, operations, and executive leadership to ensure compliance, alignment, and timely execution of marketing initiatives.

What We’re Looking For

• 7+ years in product marketing or go-to-market roles with significant experience launching consumer software in new international markets
• Track record of driving global growth
• Instinctive voice of the consumer, translating user insights, behavioral data, and competitive intelligence into clear, impactful product narratives
• Exceptional analytical skills, leveraging market dynamics and performance metrics to guide strategic planning and prioritise high-leverage opportunities
• Superior storytelling capabilities and presentation/negotiation skills, influencing senior stakeholders and cross-functional teams with clarity and conviction
• Familiarity with hardware and software ecosystems, enabling proactive feature recommendations and roadmap influence
• Demonstrated success building partnerships and collaborating across Product, Engineering, and Brand functions to meet shared business objectives
• Proven expertise in developing go-to-market strategies with hands-on execution to deliver measurable outcomes
• Proven ability to build strong customer relationships and deliver customer-centric solutions that surprise and delight through innovative, thoughtful details
• Comfortable working autonomously and managing priorities across multiple time zones and cultural contexts
• Passion for Life360’s mission of connecting and protecting families, with the ability to advocate for product excellence at every customer touch point
• Experience working in multinational companies, particularly in EMEA markets
• Fluent in English; additional language skills are highly desirable.
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Our Benefits

• Industry leading compensation
• Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
• Generous holiday options with flexible PTO
• Bi-annual company retreats
• Learning & Development programmes
• Private comprehensive health & dental insurance
• Employee assistance programme for mental well-being
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!