Team Member
About the job
- The candidate must be willing to work at Rook for a minimum of six months.
- Weekend availability is required.
- At least three months of experience in a barista role or an equivalent fast-paced restaurant or retail customer service role is required.
- A high school diploma or equivalent is required.
- The candidate must be able to function as part of a cohesive team.
- The candidate must be able to lift or move at least 45 pounds.
- The candidate must be able to remain calm and organized during peak, high-intensity business hours.
- The candidate must be able to stand for an extended period.
- Brew coffee and cold brew beverages according to product recipes and quality standards.
- Handle and prepare pastries and other food items.
- Maintain a neat and orderly workspace and store environment.
- Maintain high standards for food and workplace safety.
- Create and maintain a welcoming and fair work environment for customers and coworkers.
- Deliver customer service and build strong customer relationships by executing the GRINDS service model.
- Serve as the store point of contact when the store manager and manager-in-training are absent. This may include holding keys to open or close the store, counting and auditing cash, preparing the daily cash deposit, facilitating daily tasks, and resolving customer conflicts.
About the company
Rook Coffee roasts and sells specialty coffee through grab-and-go cafes in New Jersey and an online store. It focuses on high-quality, carefully sourced coffee and offers made-to-order pour-over coffee plus a signature line of cold brew, including preservative-free concentrates for home use. Revenue comes from in-store sales, online orders for bagged coffee, cold brew, merchandise, and subscriptions; the cafes are designed to be quick-service with limited seating to keep the focus on the coffee. Its goal is to grow a trusted New Jersey coffee brand by delivering consistent quality, easy access, and community initiatives like the annual Rook Run for The Valerie Fund.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2010
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Simplify's Take
What believers are saying
- July 2025 lease for 11,000-square-foot Tinton Falls facility expands production and shipping.
- Rook’s January 2026 subscription page promises 10% savings and early access, boosting retention.
- May 2026 Mexican Mocha Style cold brew shows active product innovation for DTC buyers.
What critics are saying
- Cold brew still dominates Rook; Tinton Falls delays would choke growth through 2026.
- Competitors like Starbucks and Dunkin’ crush convenience, pricing, and statewide distribution.
- Any cold brew quality failure or supply disruption hits the core brand and subscription revenue.
What makes Rook Coffee unique
- Rook’s 2025 Tinton Falls HQ doubles cold brew capacity and deepens DTC shipping.
- Rook’s grab-and-go cafes avoid espresso menus, sharpening speed and cold brew identity.
- Rook’s subscriptions and limited releases build repeat demand around a New Jersey cult brand.
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Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- Paid Sick Leave
- Paid Vacation
- Employee Discounts
- 401(k) Retirement Plan